Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Sun sale

US – Etsy is offering its sellers the opportunity to install discounted solar panels in an effort to offset the company’s carbon footprint.

Etsy : Geostellar : Solar Power

Big Ideas

San Fran solar

San Francisco – A new city ordinance means that every new building will now be required to have solar panels.

San Francisco : Solar Panels : Renewable Energy

Big Ideas

Pret a veg

London – Pret a Manger will open its first stand-alone vegetarian store in June 2016.

Pret A Manger : Vegetarian : Crowdsourcing

Big Ideas

Millennials misunderstood

US – New figures from the US Bureau of Labor Statistics reveal that the average 29-year-old is not college-educated and is more likely to live in t...

Millennials : The Just Nots : Suburban Living

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.

MTV News : Gen Viz : Podcasts

Big Ideas

Internet Age Media 2016 Review

Institutions, from universities to design studios, are re-inventing their futures strategy in order to reconnect with key audiences.

Internet Age Media : Media Futures : Barcelona

Big Ideas

Condé Nast Luxury Conference

Seoul – The second Condé Nast International Luxury Conference has just drawn to a close in Seoul, and its location could not be more appropriate.

Conde Nast : International Luxury : Seoul

Big Ideas

Dirty deal

US – Volkswagen plans to buy back diesel cars that have been designed to cheat emissions tests.

Volkswagen : Ground Zero Branding : Emissions Scandal

Big Ideas

Milan Salone 2016: Top five spaces

Spatial narratives and curated environments stole the limelight from product launches at this year’s Salone Internazionale del Mobile.

Milan Salone 2016 : Atelier Biagetti : Nike

Big Ideas

Breathless in Beijing

China – The health risks of airborne pollution are driving increased sales of air purifiers among Chinese consumers.

Air Pollution : China : Air Purifiers

Big Ideas

Cheap and cheerful

US – Supermarket chain Whole Foods Market has announced the location of its first 365 by Whole Foods Market store, which will offer low prices on n...

365 By Whole Foods Market : Everyday Value : Food

Big Ideas

Neighbourhood match

Global – Airbnb’s new booking app is designed to inspire people to connect more deeply with their holiday destination.

Airbnb : Brian Chesky : Glocalisation

Big Ideas

Worth a thousand words

US – Microsoft has developed a visual storytelling system that uses artificial intelligence to describe the content of images.

Microsoft : Margaret Mitchell : Artificial Intelligence

Big Ideas

Learning by breaking

Global – Game developer Mojang is launching a new version of Minecraft especially for schools.

Minecraft: Education Edition : Mojang : EdTech

Big Ideas

Unglue yourself

UK – Glued is an app that gamifies digital downtime for the family.

Device Addiction : Digital Detox : New Sublimity

Big Ideas

Watch and learn

UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.

BBC : Gen Viz : iPlayer Kids

Big Ideas

WRC 2016: New mindsets

Dubai – Data is a currency, but only for certain consumers, according to a new study by marketing and loyalty analytics company Aimia and Co...

Aimia : Ad-blocker Market : Global Loyalty Lens

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.

Ivyrevel : Stockholm : Artificial Intelligence

Big Ideas

WRC 2016: Shopper discontent

Dubai – Retailers across the globe are failing to meet consumer expectations, according to a new study by IBM.

IBM : The Explorium : Global Customer Experience

Big Ideas

Workplace staples

Boston – In Workbar’s collaboration with office suppliers Staples co-working enters the big-box retail environment.

Staples : US : Workplace Futures

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