Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

WRC 2016: New mindsets

Dubai – Data is a currency, but only for certain consumers, according to a new study by marketing and loyalty analytics company Aimia and Co...

Aimia : Ad-blocker Market : Global Loyalty Lens

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.

Ivyrevel : Stockholm : Artificial Intelligence

Big Ideas

WRC 2016: Shopper discontent

Dubai – Retailers across the globe are failing to meet consumer expectations, according to a new study by IBM.

IBM : The Explorium : Global Customer Experience

Big Ideas

Workplace staples

Boston – In Workbar’s collaboration with office suppliers Staples co-working enters the big-box retail environment.

Staples : US : Workplace Futures

Markets

Ad-blocker Market

Now used by more than 200m people worldwide, ad-blockers pose a serious threat to the online publishing and advertising industries.

Ad Blockers : Ad Blocking : Advertising

Big Ideas

Hail BMW

Seattle – BMW is set to be the first motor manufacturer to offer a car-booking service to rival Uber.

BMW : ReachNow : Seattle

Communities

Waste Warriors

Motivated, disciplined and inventive, Waste Warriors around the world are doing everything they can to clear clutter from their lives and reduce ...

Waste Warriors : Claire Sancelot : Erin Rhoades

Big Ideas

Specialist takeover

Stamford, US – A new report by Consumer Edge Research shows that traditional beauty retailers are losing market share to specialist chains and e-co...

Speciality Retail : Sephora : Ulta

Big Ideas

Kiddie cuisine

New York – Nibble & Squeak gives parents with toddlers access to the city’s more exclusive restaurants.

Parenting : Dining Out : New York

Big Ideas

Guardian Media Summit 2016: Review

The publishing industry is championing creative intuition and long-term brand-building to connect with consumers on a deeper level.

Guardian Media Summit : Ad-blocking : Audiences

Big Ideas

Style stream

Global – Amazon has launched a free-to-view daily live show covering fashion and beauty.

Amazon : Style Code Live : Fashion Retail

Big Ideas

Staying power

Paris – French hotel group Accor has bought sharing economy house rental company OneFineStay for £117m.

Onefinestay : Accor : Sebel

Big Ideas

In the Zone

North America – Zone by adidas is a heart rate monitor that uses the Cloud to share a student’s personal fitness data with teachers.

Adidas : The Optimised Self : ZONE

Big Ideas

Cosmoprof Worldwide Bologna 2016: Part 2

From ancient ingredients to DNA solutions, discover the breakthrough brands to watch and the latest innovations in skincare, colour cosmetics and h...

Cosmoprof : Skincare : Ayurveda

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.

Generation D : Kik : Messenger

Big Ideas

Sugar crash

Europe – Reducing sugar intake is a key concern among Europeans, according to a new survey by inulin producer Sensus.

Sensus : Sugar : Artificial Sweetener

Big Ideas

Drawing the Ligne

New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.

Seasonless Style : La Ligne : Vogue

Big Ideas

Cold-press convenience

California – Juicero is a home cold-press juicing system that takes the time and effort out of sourcing and preparing fresh ingredients.

Juicero : Cold-pressed Juice : Farm-to-glass

Big Ideas

Smooth operator

North America – Women’s lifestyle brand PopSugar wants to be the iTunes of fashion and accessories.

POPSUGAR : Seamless Transactions : ShopStyle Checkout

Big Ideas

Senior service

US – Flat Agers are the fastest growing age group of Airbnb hosts in the US, and use the platform as a second income stream.

Airbnb : The Flat Age Society : Sharing Economy

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