Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian weddi...

Big Ideas

World Retail Congress 2024: Let’s Get Hyperphysical

From Primark to Nike and Printemps, the World Retail Congress analysed how retailers are seducing passers-by with innovative in-store experiences a...

Retail : Design : Luxury

Big Ideas

Neozempic Futures

The overnight success of Ozempic and similar medication has revolutionised the weight loss market, but the weekly injection is on its way to reshap...

Ozempic : Weight-loss Market : Obesity

Big Ideas

IFE 2024: Affordable Indulgence and Ultra-Processed Uncertainty

The International Food & Drink Event in London in March 2024 addressed the controversies surrounding ultra-processed foods, how AI is driving innov...

Food : Drink : Technology

Big Ideas

Six Smart Glasses Innovations With Eyes on the Future

Meet the innovators redefining the wearable tech market with smart glasses that blend fashion, functionality and AI to transform daily life with in...

Design : Technology : Smart Glasses

Big Ideas

Five Champagne and Wine Brands Exploring Provenance Retail

Moving away from the traditional store experience, champagne and wine brands are using authentic storytelling to disrupt how and where consumers vi...

Wine : Retail : Champagne

Big Ideas

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Pioneers from the fashion and technology sectors gathered in New York to explore the tech-led trends shaping fashion innovation.

Luxury : Technology : Events

Markets

Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...

Beauty : Bodycare : Health And Wellness

Big Ideas

Regenerative Homes

Moving beyond net-zero carbon housing, eco-conscious architects worldwide are building sustainable homes by prioritising innovative materials, loca...

Architecture : Design : Sustainability

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...

China : Guochao : Luxury

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...

Saudi Arabia : Gen Z : Middle East

Markets

Next-Gen Hair Accessories

Between AI, rentals and banana fibres, innovative Black-owned businesses are weaving a dynamic future for the wigs and hair extensions market.

Wig : Natural Hair : Haircare

Big Ideas

Skiing’s New Frontiers

Amid shifting snowfall patterns, the next generation of global ski destinations is emerging in unexpected locations, challenging traditional alpine...

Skiing : Climate Crisis : Travel

Big Ideas

Retail Staff Futures

There is a new chapter ahead for the retail workforce amid post-pandemic challenges, AI integration and consumers’ thirst for human connection.

Future Of Work : Retail : Technology

Big Ideas

The Download: Paris Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week.

Luxury : Fashion : Design

Big Ideas

Mobile World Congress 2024: The Future of Connectivity

Industry leaders, emerging start-ups and tech giants gathered at Mobile World Congress 2024 in Barcelona to explore the future of connectivity in a...

Technology : Pop-culture & Media : Design

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

Future Of Gaming : Avatar Customisation : Women Empowerment

Big Ideas

The Download: Milan Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.

Luxury : Fashion : Design

Markets

FemFin: Female-forward Finance

A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and fina...

Finance : Investment : Society

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