Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Big Ideas

Private space flight takes centre stage at SXSW

Space : Flight : South By Southwest Interactive

Big Ideas

Retail Analysis: & Other Stories combines storytelling with street style

London – After six months of speculation about its premium positioning credentials, H&M’s new retail concept, & Other Stories, has opened in London...

& Other Stories : H&M : Street Style

Big Ideas

Retail Week Live 2013: Preview

UK - The future of the high street, property, store formats and omni-channel retail are key themes at this year’s Retail Week Live conference, to b...

Retail : Multi-channel Retail : Preview

Big Ideas

Gucci adopts multi-tier selling in China

Gucci : China : Tier Two Cities

Big Ideas

SXSW: MakerBot digitises objects with new device

South By Southwest Interactive : Digitizer : 3D Printing

Big Ideas

Adidas gains ground on Nike in Chinese market

Adidas : China : Nike

Big Ideas

Marriott plans European hotels for Millennials

Berlin – Hotel chain Marriott and Inter Hospitality, a subsidiary of Inter Ikea Group, have announced plans to open a chain of budget hotels throug...

Hotel : Marriott : Moxy

Big Ideas

China bans luxury ads on state radio and tv

China : Government : Ban

Big Ideas

Personality shines through for Australian consumers

Fashion : Fiction : Character

Big Ideas

Australians willing to share data, at a price

Information : FuturePoll : Finances

Big Ideas

SXSW Interactive Preview

As LS:N Global gears up for our Spring/Summer 2013 Trend Briefing, we are also reporting from Austin, Texas on South by Southwest Interactive.

Digital : SXSW Interactive : Preview

Big Ideas

Brands drinkify breakfast for busy Millennials

Breakfast : Kellogg's : Cereal

Big Ideas

Geneva Motor Show preview

Arguably the world’s most influential motor show opens this week in Geneva, and promises super high-end limited-edition sports cars from Ferrari an...

Nissan : Geneva Motor Show : SUV

Communities

Lagonistas

The trendsetters most likely to influence people and brands around the world are the fashionistas in Lagos. Or, as we call them, the Lagonistas.

Louis Vuitton : ARISE : Victoria Island

Big Ideas

Coca-Cola acquires majority stake in Innocent

Coca Cola : Innocent : Smoothies

Big Ideas

Prohibition Culture grips Australian consumers

Brandstanding : We-Commerce : Environment

Big Ideas

Travel & Hospitality industry outperforms global economy

Tourism : World Travel & Tourism Council : Economy

Big Ideas

Condé Nast heads $20m investment in Farfetch

London – Condé Nast International (CNI) is expanding into retail, spearheading a $20m (€15.4m, £13.3m) investment in luxury online retailer Farfetch.

Farfetch : Condé Nast International : Investment

Big Ideas

Consumers would choose mobile apps over water

Internet : Martin Raymond : UK

Big Ideas

Microsoft seeks new image by emulating start-ups

Microsoft : Start-up : Social Networking

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