Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Markets

French Luxurians

Discretion has become the key to consumption for the French luxurian as the Socialist government takes ideological aim at the rich. ‘Things have ch...

France : Quintessentially : Paris

Big Ideas

Summer prints dominate menswear at Pitti Uomo

Pitti Imagine Uomo : Camoshita : Prints

Big Ideas

Walmart launches virtual stores in bus shelters

Walmart : Virtual Stores : Procter & Gamble

Big Ideas

Marks & Spencer launches Best of British with UK manufacturers

Marks & Spencer : Craftmanship : Tailoring

Big Ideas

Banking Commission calls for more women traders

Banking : Gender : Work

Big Ideas

Report warns of crisis in tea industry as costs soar

Tea : Cafédirect : Inflation

Big Ideas

US mothers turn to 'almost home-made' ready meals

US mothers turn to ‘almost home-made’ ready meals

Convenience : Campbells : Risa Schwartz

Big Ideas

Chipotle adopts transparency policy on GM foods

GM : Genetically Modified : Chipotle Mexican Grill

Big Ideas

Design Miami/ Basel 2013: Top 10 Galleries

The Design Miami/ Basel show this month was awash with vibrant colours. Galleries from across the world exhibited collectible luxury designs in a k...

Design : Seung-Yong Song : Nacho Carbonel

Big Ideas

Menswear buyers hail textured sportswear and relaxed looks

London Collections: Men : Sportswear : Street Style

Big Ideas

Jay-Z and Samsung join forces for album bonanza

Samsung : Mobile : Music

Markets

Alcoholic drinks market

A desire for quality guarantees, unique experiences, knowledge and genuine provenance is shaping the way that people select, purchase and consume a...

Kamm & Sons : Alcohol : Drinks

Big Ideas

Marriott campaign appeals to Millennial mindsets

Marriott : Hotels : Entertainment

Markets

Brazilian luxurians

Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.

Brazil : 2014 World Cup : 2016 Olympics

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...

China : McKinsey : HNWIs

Big Ideas

Fortnum & Mason targets St Pancras rail hub

Fortnum & Mason : Railway : Station

Big Ideas

BrewDog creates bold new spirits category

Beer : Spirits : BrewDog

Big Ideas

Consumers increasingly opt for virtual banking

China : US : Russia

Big Ideas

Playful promotions aimed at US Millennials

Recession : Campaign : Parents

Big Ideas

Groups aimed at expat husbands on the rise

Shanghai : Eric Johnson : Guy Tai

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