Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Markets

Emerging Youth: US Hispanic

As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music and beauty.

Youth : Beauty : Music

Markets

Sneaker Hubs Market

A new wave of online sneaker hubs is gaining traction by providing community, trust and independent perspectives beyond the original hype platforms.

Fashion : Footwear : Resell

Big Ideas

The patriotic future of Chinese travel

Closed to tourists until 2022, domestic travel is an important engine of growth for China, where travellers are raring to rediscover their vast hom...

Travel : China : Tourism

Markets

Queer Care Market

From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+ health chal...

Health : LGBTQ+ : Wellness

Big Ideas

Vibrant branding is elevating global cuisine

Using bold visual language, a new wave of food brands are challenging outdated notions to position Asian food as healthy, diverse and accessible.

Food : Drink : Branding

Big Ideas

Five immersive workspaces of the future

As remote working becomes the norm, discover the platforms pointing to a future of virtual water-cooler moments, CGI networking and digital client ...

Workplace : Technology : Media

Markets

The State of Luxury: Brazil

Recovery looks promising in Brazil’s luxury market but long-term success will lie in brands’ ability to embrace e-commerce and personalise customer...

Luxury : Retail : Technology

Markets

Eyewear Market

After the shock of Covid-19, the eyewear market has its sights on enhancing physical retail, more inclusive optical designs and wellbeing-led eyeca...

Fashion : Design : Intersectionality

Big Ideas

How beverage is borrowing from personal care

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social rituals.

Drink : Wellness : Self-care

Big Ideas

Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.

Luxury : Sustainability : Fashion

Big Ideas

The Gen Z messaging apps of tomorrow

Forget Snapchat and WhatsApp. Today’s youth are taking it upon themselves to create fluid social apps that nurture their multimedia friendships.

Youth : Media : Gen Z

Markets

Digital Afterlife Market

From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.

Digital : Technology : Media

Markets

Destination Retail Redux

New opportunities are emerging to transform retail hubs into community-first assembly points that offer more diverse activities for wider audiences.

Retail : Architecture : Society

Markets

Next-gen Grocery Market

Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even sustainabil...

Grocery : E-commerce : Sustainability

Markets

Rail Travel Re-ignited

As flying shame and a desire for slower travel take root among consumer mindsets, the ease and romanticism of train travel are reviving the sector.

Travel : Transport : Sustainability

Markets

Local Food Market: Australia

Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for Australia’s food ...

Australia : Drink : Food

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...

Youth : Gen Z : Generation Z

Big Ideas

Why post-pandemic travel needs a loyalty upgrade

The travel industry has been reset. With a post-vaccine boom on the horizon, it’s time for travel and hospitality brands to upgrade outdated loyalt...

Travel : Hospitality : Tourism

Markets

Indian Beauty Market

Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals and experi...

India : Beauty : Retail

Markets

Radio Market

The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.

Media : Radio : Society

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