Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya
Sacred Sojourns
Gen Z’s Mall Revival
The Sexuwellness Men’s Market
Cortisol Control
Five Disruptors Welcoming Women into Web3

Big Ideas

Five Disruptors Welcoming Women into Web3

As the Alternet evolves, Web3 innovators are leaning into Betterverse values to create a more inclusive digital landscape for women creators and in...
Media And Entertainment : Technology : Web3
The State of Luxury: USA 2022

Markets

The State of Luxury: USA 2022

Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces and care.
Luxury : Retail : Health & Wellness
Recuperative Tourism Market

Markets

Recuperative Tourism Market

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.
Travel & Hospitality : Luxury : Health & Wellness
Five Retailers Embracing Hyperphysical Store Design

Big Ideas

Five Retailers Embracing Hyperphysical Store Design

Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.
Retail : Architecture : Design
Five Brands Pouring Wit into Wine Branding

Big Ideas

Five Brands Pouring Wit into Wine Branding

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with younger drink...
Drink : Food : Design
Four Takeaways from Cannes Lions 2022

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.
Design : Advertising & Branding : Cannes Lions
Neo-collectivists

Communities

Neo-collectivists

As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.
Community : Neo-collectivism : Network
Gamer Wellness Market

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...
Health & Wellness : Gaming : Sport
Inflationary Loyalty Market

Markets

Inflationary Loyalty Market

As inflation increasingly affects customer spending power, brands are having to innovate and develop new strategies to boost loyalty.
Retail : Finance : Society
Milan Design Week 2022: A Resilient Future

Big Ideas

Milan Design Week 2022: A Resilient Future

At Milan Design Week, designers and brands envisaged a resilient society, built through nature-informed architecture and inter-generational spaces.
Design : Architecture : Media And Entertainment
New Ageing Market

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.
Beauty : Health : Wellness
Global Fashion Summit: Forming Fashion’s New Alliances

Big Ideas

Global Fashion Summit: Forming Fashion’s New Alliances

favour of planet-first, radical collaborations.
Fashion : Sustainability : Retail
Why Brands are Next-Gen Career Advisers

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.
Youth : Media & Entertainment : Workplace
Interspecies Architecture

Markets

Interspecies Architecture

Working in symbiosis with nature, creatives are forgoing human-centric design practices in favour of resilient and sustainable urban environments t...
Design : Architecture : Sustainability
Five Ways Restaurants are Exploring Extremes

Big Ideas

Five Ways Restaurants are Exploring Extremes

From one-ingredient meals to psychedelic soundtracks, dining spaces are giving guests moments to remember through extreme eating experiences.
Food : Drink : Design
Five Future Job Roles for the C-Suite

Big Ideas

Five Future Job Roles for the C-Suite

New leadership roles will be realised in the next decade as businesses navigate new working paradigms and respond to evolving customer, employee an...
Workplace : Society : Technology
Meet Tomorrow’s Alternative Investors

Big Ideas

Meet Tomorrow’s Alternative Investors

With traditional systems of monetary value and exchange under threat, four emerging investment communities are ushering in a new dawn for alternati...
Finance : Society : Youth
Retail-flation Responses

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.
Retail : Society : Technology
Why the Snow Mushroom is the Next Beauty Sensation

Big Ideas

Why the Snow Mushroom is the Next Beauty Sensation

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...
Beauty : Skincare : Wellness
Mexico’s Drink Innovators

Markets

Mexico’s Drink Innovators

As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to challenge th...
Food & Drink : Design : Sustainability
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