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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Meet Tomorrow’s Alternative Investors
With traditional systems of monetary value and exchange under threat, four emerging investment communities are ushering in a new dawn for alternati...
Finance
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Society
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Youth
Markets
Retail-flation Responses
Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.
Retail
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Society
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Technology
Big Ideas
Why the Snow Mushroom is the Next Beauty Sensation
Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...
Beauty
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Skincare
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Wellness
Markets
Mexico’s Drink Innovators
As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to challenge th...
Food & Drink
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Design
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Sustainability
Markets
Web3 Music Market
In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.
Music
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Web3
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NFTs
Markets
Gen Z Parenting Market
No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...
Gen Z
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Fashion
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Youth
Big Ideas
Why Hotels are the Next Frontier for Brands
From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.
Hotels
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Travel
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Tourism
Markets
Halal Beauty Market
In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...
Beauty
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Wellness
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Cosmetics
Big Ideas
Five Luxury Hotels Elevating Sleep Tourism
From AI-powered mattresses to in-house sleep specialists, high-end hotels are placing next-generation restorative facilities at the heart of their ...
Travel & Hospitality
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Luxury
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Hotels
Big Ideas
Five Generation Z-Founded Brands to Watch
Optimistic, ambitious and socially switched on, the first wave of Generation Z-founded brands are hitting the market. These are the disruptors to w...
Youth
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Retail
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Beauty
Markets
Food Austerity Innovators
Global events are causing widespread disruption to the food sector, with innovators and start-ups helping to assuage rising prices and abating supp...
Food
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Drink
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Society
Markets
Generation Z Luxury Market
Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury
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Youth
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Fashion
Markets
Hotel Bar Market
No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming destinations in t...
Hotel
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Travel
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Hospitality
Big Ideas
Five Brands Extolling the Cool of Cryobeauty
From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools and topica...
Beauty
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Wellness
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Skincare
Markets
Sustainable Fashion Market: India
Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.
Fashion
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Luxury
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Sustainability
Markets
Local TV Market
Around the world, disruptors are launching regional alternatives to streaming giants, telling hyper-local stories to reach small yet highly engaged...
News
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Media & Entertainment
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Society
Markets
Women Workforce Rising: Latin America
Focusing on collective empowerment and development, initiatives across Latin America are helping women to foster skills and independence in their o...
Society
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Education
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Workforce
Markets
Gen Zalpha India Market
Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.
Youth
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Education
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Sustainability
Markets
Temporary Urbanism Futures
Entire cities are becoming malleable, empowering communities to re-interpret urban environments freely and sustainably to fulfil their ever-changin...
Architecture
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Travel & Hospitality
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Sustainability
Big Ideas
Five Future Paths for Metaverse Beauty
Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty
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Wellness
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Metaverse
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