Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...

Big Ideas

Dutch Design Week 2022: Designing a Better Future

Creatives at Dutch Design Week 2022 confronted the critical topics of today to envisage a better tomorrow.

Dutch Design Week 2022 : Society : Technology

Markets

Women’s Health: India

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.

Health & Wellness : Society : Womens Futures

Big Ideas

Dutch Design Week 2022: Expedition Æqualis by Dutch Invertuals

We round up the five best research projects exhibited at design collective Dutch Invertuals’ Expedition Æqualis, which aims to rebalance society’s ...

Dutch Design Week 2022 : Society : Sustainability

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.

Youth : Fashion : Retail

Markets

Perimenopause Wellness Market

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health solutions encompass...

Health & Wellness : Society : Sports & Leisure

Big Ideas

Why Brands are Building Archives

Once the domain of museums and libraries, consumers and collectors are building – and selling – their own archives. Now, brands are looking for a w...

Luxury : Fashion : Technology

Behaviours

Emerging Youth: The Philippines

A locally aware and globally minded Filipino youth culture is emerging and ready to lead the country into the future.

Youth : Technology : Web3

Markets

Symbiotic Storytellers

Harnessing advancements in AI, data and decentralisation, film-makers are creating new relationships of exchange between audiences and creators.

Media : Streaming : Web 3

Markets

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.

Sports & Leisure : Nature : Education

Markets

Resale Redux

The resale market is enjoying a resurgence, taking on fast fashion as a (mostly) guilt-free alternative, and allowing younger consumers to hunt for...

Retail : Fashion : Sustainability

Markets

State of Luxury: Thailand

As Thailand works to recapture its pre-pandemic tourism levels, the country is investing to become a premier luxury travel destination.

Luxury : Thailand : Hospitality

Big Ideas

Four Creatives Pioneering Suncare Education

As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and inclusive paths t...

Health : Beauty : Design

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...

Web3 : Metaverse : Retail

Markets

African Spirits Market

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world st...

South Africa : African Spirits : Alcohol

Markets

Clean Water Market

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in to radically...

Beauty : Wellness : Health

Big Ideas

Five Apps Introducing the Next Generation of Dating

Dating apps are evolving beyond the swipe, with new entries looking to align more closely with Gen Z’s relationship priorities and digital behaviou...

Youth : Media & Entertainment : Technology

Markets

Haute Couture Market

New directions in the haute couture market reveal how the traditional sector is still at the forefront of fashion innovation and craftsmanship.

Luxury : Sustainability : Fashion

Big Ideas

Five Ways Fintechs are Engaging with ESG

Fintechs are combining technology, financial services and ESG practices to help customers prioritise purpose, sustainability and traceability.

Finance : Technology : Sustainability

Big Ideas

Five Emerging Market B2B E-Commerce Platforms

Independent start-up companies are championing informal retailers and small store owners through new B2B platforms that allow them to order more ch...

Retail : Technology : Society

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