Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Retrofitting Revolution
Modern Armour
How to Master AI
South Africa’s Luxury Surge
New Era Nutrition
The Future of Live Shopping

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The Future of Live Shopping

Plug-and-play live shopping solution LiSA is shifting the dial for retailers to view social commerce through an entertainment lens. LS:N Global tal...
Retail : Pop Culture & Media : Technology
Climate Change and Women’s Rights: A Dual Battle for a Sustainable Future

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Climate Change and Women’s Rights: A Dual Battle for a Sustainable Future

As the environmental crisis disproportionately impacts women, their empowerment and collective involvement in climate solutions are crucial for a s...
Climate Change : Sustainability : Women’s Futures
The Power of Resilient Leaders

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The Power of Resilient Leaders

The Future Laboratory co-founder Martin Raymond speaks to Australian author, broadcaster and entrepreneur Sarah Wilson about the importance of fost...
Tomorrow's Leadership
The New Meaning of Home

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The New Meaning of Home

Dr Alex Gordon, founder of cultural insights and semiotics consultancy Sign Salad, sits down with LS:N Global to discuss the new language, symbols ...
Home : Brand Semiotics : Retail
The Great Concert Comeback

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The Great Concert Comeback

Between silver chrome cowboy hats and a supercharged local economy, foresight analyst Simar Deol unveils how live concerts are serving much more th...
Entertainment : Music : Media
Belmond: Luxury Travel’s Responsible Future

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Belmond: Luxury Travel’s Responsible Future

Belmond is setting high standards for responsible luxury hospitality. Celia Geyer, the group’s senior vice-president of design and project developm...
Luxury : Travel & Hospitality : Society
The Foresight Manifesto

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The Foresight Manifesto

It’s becoming essential to embed strategic foresight as a core discipline of credible and successful government, says The Future Laboratory co-foun...
Foresight : Society : Australia
The Future of Travel Publishing

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The Future of Travel Publishing

New magazine Sablos aims to build an anti-TripAdvisor so travellers can truly eat, drink and live like a local. LS:N Global speaks to its founder S...
Travel : Hospitality : Media
In-transit Retail Innovations

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In-transit Retail Innovations

How do the three Ts – technology, targets and trends – help turn travel time into valuable retail time? LS:N Global talks to Lennard Niemann, manag...
Travel Retail : Airport Futures : Travel & Hospitality
The New Normal: Gun Violence in America

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The New Normal: Gun Violence in America

As gun violence reaches an epic scale, our US foresight analyst Carly Ettinger explores the rise of the gun safety tech market – and what this reve...
Gun Safety : US : Security
AOI’s Ocean of Ideas Crafted to be Collected

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AOI’s Ocean of Ideas Crafted to be Collected

Farah Marafie discusses how her luxury label AOI is not catering for clients or consumers but for collectors of wearable artworks.
Luxury : Fashion : Art And Design
The Future of Ethical Banking

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The Future of Ethical Banking

Algbra’s ESG manager Marten Möller discusses the responsibility banks must take on in an equitable and ecologically conscious world.
Technology : Finance : Sustainability
The Future of Responsible AI

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The Future of Responsible AI

The question is not whether AI can replace us but what role we play in ensuring that AI does not irreversibly harm humanity.
AI : Ethics : Artificial Intelligence
Dining Deluxe

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Dining Deluxe

LS:N Global speaks exclusively to creative agency Construct about crafting experience design for a new era of luxury dining.
Luxury : Dining Experience : Hotel Experience
Weaving Omani Heritage into Haute Parfumerie

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Weaving Omani Heritage into Haute Parfumerie

Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a multisensory and a...
Luxury : Perfume : Middle East
Can AI Generate Emotionally Driven Brands?

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Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI : Advertising : Society
Augmenting Beauty with Generation Z

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Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations w...
Beauty : Ageing : Generation Z
Branding’s Transformation Age

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Branding’s Transformation Age

Design and experience strategy is evolving to become a form of collaborative engagement along a narrative arc of surprise and transformation that c...
Design : Experience : Tomorrow's Leadership
Is Essentialism the Future of Branding?

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Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...
Civic Branding : Branding : Democratised Branding
IBM’s Quantum Computing Nirvana

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IBM’s Quantum Computing Nirvana

Could quantum computers build a utopian future in which the technology will be a force for good, supercharging healthcare and data protection? LS:N...
Technology : Quantum Computing : Quantum
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