Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Viewpoints

Dining Deluxe

LS:N Global speaks exclusively to creative agency Construct about crafting experience design for a new era of luxury dining.

Viewpoints

Weaving Omani Heritage into Haute Parfumerie

Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a multisensory and a...

Luxury : Perfume : Middle East

Viewpoints

Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.

AI : Advertising : Society

Viewpoints

Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations w...

Beauty : Ageing : Generation Z

Viewpoints

Branding’s Transformation Age

Design and experience strategy is evolving to become a form of collaborative engagement along a narrative arc of surprise and transformation that c...

Design : Experience : Tomorrow's Leadership

Viewpoints

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...

Civic Branding : Branding : Democratised Branding

Viewpoints

IBM’s Quantum Computing Nirvana

Could quantum computers build a utopian future in which the technology will be a force for good, supercharging healthcare and data protection? LS:N...

Technology : Quantum Computing : Quantum

Viewpoints

The Reluctant Futurists

LS:N Global’s editor-in-chief Martin Raymond discusses all things normal, but not so everyday – yet – with The Future Normal authors Rohit Bhargava...

Leadership : Society : Forecasting

Viewpoints

Longevity Lifestyles: Future Views

The potential impact that longevity will have on the way we work, organise, connect and find meaning in life could be profound. Here we explore the...

Health : Wellness : Society

Viewpoints

Immersing Operating Rooms in VR

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it into the h...

Media : Virtual Reality : Healthcare

Viewpoints

Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...

Travel : Design : Hospitality

Viewpoints

Longevity Comes of Age

Longevity has entered its accredited era and its pioneer Aubrey de Grey envisions a future where the survival of ageing populations will depend on ...

Longevity : Health : Wellness

Viewpoints

Third-space Culture

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people of colour, ...

Style Magazine : Magazine : Magazines

Viewpoints

Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...

Luxury : Advertising & Branding : Retail

Viewpoints

No-lo Taste Lifts

Vicky Berry, the European business development manager of global flavouring manufacturer Synergy, explains how the future of no- and low-alcohol dr...

Food And Drink : Non Alcoholic Drinks : Flavour Manufacturing

Viewpoints

Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...

Health & Wellness : Society : Media & Entertainment

Viewpoints

The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...

Retail : Advertising & Branding : Fashion

Viewpoints

The Overconsumption Mindset

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number of eco-anxio...

Sustainable Fashion : Climate Change : Global Warming

Viewpoints

The EUX Factor

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...

Retail : Technology : Design

Viewpoints

The Case for AI as Augmented Intelligence

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that artificial in...

AI : Artificial Intelligence : SXSW

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