Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Viewpoints

How luxury car brands can navigate an electric future

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will car...

Mobility : Luxury : Technology

Viewpoints

Why future homes mean business for wellbeing

Lee McCormack, CEO of MyGlobalHome, is on a mission to transform our homes into smart buildings that look after us with life-long care and communit...

Future Home : Technology : Health And Wellness

Viewpoints

How football can kick luxury brands into shape

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.

Luxury : Sport : Advertising

Viewpoints

Club Psora’s network is destigmatising skin conditions

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and normalises long-term...

Health And Wellness : Beauty : Skincare

Viewpoints

Why brands must learn from the film and gaming universe

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across the globe.

Technology : Advertising : Customer Experience

Viewpoints

Why hospitality’s success lies in small cities

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared for the pand...

Hotel : Travel : Luxury

Viewpoints

Dematerialising fashion

Marjorie Hernandez de Vogelsteller, co-founder of The Dematerialised, examines the future of clothing and the potential for digital garments to rep...

Fashion : Retail : Digital Fashion

Viewpoints

Transforming pollution into greener diamonds

Future luxury goods could lie in unexpected places, says Aether Diamonds, a company turning pollution into glittering stones.

Luxury : Sustainability : Manufacturing

Viewpoints

Réduit is revolutionising skincare application

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices for enhanced ...

Beauty : Wellness : Technology

Viewpoints

Noshtalgia: why classic tastes are driving food innovation

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and convenience is bringing new products to diner...

Food : Customer Experience : Mood

Viewpoints

Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...

Advertising : Audio : Diversity

Viewpoints

My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.

Technology : Facial Recognition : Customer Experience

Viewpoints

MetaFactory creates internet-owned brands

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.

Retail : Cryptocurrency : Fashion

Viewpoints

Bio-engineering the future of intimacy

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced arousal by bio-...

Technology : Intimacy : Scent

Viewpoints

How data is disrupting spirits innovation

Merging data analytics and material science, Bespoken Spirits is upending traditional mindsets and processes in the sprits sector – with added sust...

Drinks : Spirits : Technology

Viewpoints

Transforming cult food brands for global audiences

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences – anywhere in...

Food : Branding : Restaurants

Viewpoints

The youth voices of Intersectional Environmentalism

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.

Youth : Sustainability : Intersectionality

Viewpoints

Aerial wants to simplify travel carbon offsetting

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or daily steps.

Travel : Sustainability : Hospitality

Viewpoints

Transparency means business in the Covid age

Covid-19 brings an opportunity for brands to radicalise a generation of recycling moderates into consumers that demand transparency from retail bra...

Packaging : Retail : Sustainability

Viewpoints

Asian youth’s sonic renaissance

Eastern Margins founder Lumi and creative director Adanko discuss how music can be used as a tool for resistance among the East and Southeast ...

Youth : Music : Nightlife

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