Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Olive

The Olive wristband uses a series of sensors to monitor the wearer’s stress levels.

Olive : Stress : Wearables

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes.

Subculture : Activewear : Goth

Design Directions

The Springs

At The Springs in Downtown Los Angeles, visitors can come in for a yoga session, work on their laptop and then finish the night with a vegan meal a...

Los Angeles : Body Temples : Wellness

Design Directions

Paris Fashion Week spring/summer 2015

A heady and moody mix of alchemy and magic were on show this season during Paris Fashion Week as designers played with fiction to create escap...

Micro Trends

Whole-chain Thinking

Innovative start-ups are embracing vertical integration as a way of appealing to authenticity-hungry Millennials.

Vertical Integration : Shoes Of Prey : Zady

Design Directions

POSTroma

A digital installation in Diesel’s new flagship store in Rome embodies the living, changing nature of the city.

Living Architecture : POSTroma : Digital Installation

Design Directions

Occult Enchantment

As fantastical fables and tales of escapism continue to dominate popular culture, designers are harnessing the power of magic and myth in 21st-cent...

Fantasy : Folklore : Magic

Macro Trends

Awakening Tech

Our digital and offline worlds are converging. We have become bedfellows with robots, we take advice from gadgets, we ask mega-systems ...

Sensor Technology : Data Surge : Internet Of Things

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...

Collaborative Economy : Conspicuous Access : Reputation

Macro Trends

The Sharded Self

Social media is changing how we interact, make decisions and form opinions. As we pin, post and preen our way to an ideal identity online, these ...

Social Media Hotel : Identity : Online

Micro Trends

Chivsters

In the UK, both ‘chav’ and ‘hipster’ are pejorative terms. Now a new hybrid youth aesthetic and lifestyle are emerging from the tail end of these m...

UK : Hipster : Just Nots

Design Directions

Paintbox

The New York nail salon Paintbox takes its lead from the fashion world by offering seasonal manicures inspired by runway trends.

Paintbox : New York : Nail Bar

Design Directions

London Design Festival 2014

Channelling the spirit of The Polarity Paradox, the London Design Festival 2014 embraced the extremes. Tongue-in-cheek, playful aesthetics and ex...

Anti-Materials : Neo-Kitsch : Painterly Primitive

Micro Trends

Virtual Browsing

Traditionally, online shopping has meant speed and convenience, but online stores are borrowing the experiential elements of physical retail, ...

Kenzo : Online : Experience

Design Directions

Tincan

A pop-up restaurant in London makes tinned seafood the star of the show.

Tincan : AL_A : Fish

Design Directions

Milan Fashion Week spring/summer 2015

Organic forms and textile experimentation were on show during Milan Fashion Week, while a familiar friend was repackaged, but managed to maintain i...

Fay : Fendi : Iceberg

Micro Trends

Mass Tap

As consumers seek increasingly intuitive technological interactions, brands are simplifying previously complex processes into a simple tap.

Intuitive Futures : Mass Tap : Awakening Tech

Design Directions

The POOL Aoyama

A derelict swimming pool has been transformed into a minimalist boutique in Tokyo’s trendy Aoyama district.

The POOL : Aoyama : Temporary

Design Directions

London Fashion Week spring/summer 2015

Art and artists were a recurring theme for UK designers at London Fashion Week this season, providing a springboard and a creative catalyst for som...

Fauna Fetish : Vectorism : Bora Aksu

Design Directions

Lucy McRae: Body Architect

Combining elements of biotechnology, beauty, life sciences and innovation, McRae crafts speculative narratives that imagine the future of our bod...

Beauty Futures : Biotech : Aesop