Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Psychoactive Scents

Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer.

Fragrance : Optimised Self : Mood Retail

Design Directions

Ripple

A wearable support network for people living far away from friends and family.

Ripple : New Bricolage Living : Parenting

Design Directions

Fluid Capital

The move towards a cashless society is inspiring a new visual language around financial values, transactions and the appearance of money.

Finance : Cashless Futures : Snask

Micro Trends

Tonic & Tonic

Tonic water has evolved from an afterthought to an essential part of a mixed drink, as challenger brands create products with more nuances in...

Party-totallers : Alco-Health : Premium Tonic

Design Directions

Dotdot

Brand consultancy Wolff Olins has created a visual identity for ZigBee Alliance’s Dotdot, a universal language for Internet of Things devices.

Wolff Olins : Branding : The Internet Of Things

Micro Trends

Listening clubs

Listening clubs offer new spaces for consumers who want a meditative, considered approach to music appreciation.

Music : Streaming : Retail

Design Directions

Filter Space

The new Dr Jart+ flagship store in Seoul offers customers a refuge from the worst of the city’s pollution.

Dr.Jart+ : Seoul : South Korean Beauty

Design Directions

Lucy Hardcastle: Creative Direction

Creative director Lucy Hardcastle uses a cross-disciplinary approach to achieve a hyper-real aesthetic that blurs the boundaries between the physic...

Lucy Hardcastle : Motion Graphics : Revelation Brands

Micro Trends

In-situ Showrooms

Home-tail has matured. The stuffy showroom has evolved from a curated living space to a space where consumers can test the full functionality of p...

Home-tail : Retail Experience : Showroom

Design Directions

Do You Believe In More?

Musician, artist and dancer FKA Twigs took creative control of Nike’s latest campaign, which challenges preconceptions about sport and art.

FKA Twigs : Athleisure : Nike Women

Design Directions

Sci-rides

Creatives in the automotive industry are constructing emotive, high-contrast imagery that references graphic novels and depicts the cars of today a...

Automotive : Maxime Guyon : The E-motional Economy

Micro Trends

Active Recovery

Brands are encouraging consumers to reset, restore and rejuvenate.

Active Recovery : Precovery : Snapbac

Design Directions

The Frequency Effect

A new transmedia book concept offers readers the chance to blur the boundaries between fact and fiction.

Non-linear Narrative : The Frequency Effect : Alex Moorhouse

Design Directions

Foolscap Studio: Interior Design

With a multidisciplinary team comprising industrial designers, strategists, architects and interior designers, projects by Foolscap Studio are root...

Foolscap Studio : Multidisciplinary : Architecture

Micro Trends

Uptown Downtown

Department store retailers are looking to attract younger audiences by moving location and collaborating with unexpected partners.

Department Stores : Physical Retail : Anti-luxurians

Design Directions

Tinybop: Interactive Design

Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...

Tinybop : Gen I : Gaming

Micro Trends

Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

Storytelling : Parenting : Virtual Reality

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...

Faction Marketing : Netstalgia : Novembre

Design Directions

Rent the Runway

Rent the Runway's new flagship store in New York aims to combine technology-enabled efficiency with a luxury shopping experience.

Rent The Runway : Streamlined Shopping : Flagship Store

Micro Trends

Made in China

In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.

Third Culture Kids : Made In China : Mindset