Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Anti-intuitive Cooking

New packaged food products and at-home appliances are making it easier to cook gourmet food at home.

Food : Technology : Convenience

Micro Trends

Pollution Apparel

Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and offer alterna...

Fashion : Apparel : Sustainability

Micro Trends

Countering Counterfeits

As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are looking to digital tools and technology in...

Fashion : Apparel : Technology

Micro Trends

Immersive Interfaces

New phygital interfaces are reshaping branded spaces and our personal environments.

Technology : Design : Retail

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

Branding : Fashion : Media

Micro Trends

Healthy Baby Bites

The baby food aisle now reflects wider eating shifts towards healthy options.

Food : Wellness : Baby Food

Design Directions

Femininity Rebranded

Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to com...

Branding : Packaging : Design

Micro Trends

Chat Fiction

Our smartphone addiction is informing a new way of reading.

Digital : Youth : Media

Micro Trends

Sustainable Spending

New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more ethically viable options.

Finance : Retail : Sustainability

Micro Trends

Automated Commerce

In the age of convenience, Automated Commerce is re-inventing grocery shopping.

Food : Retail : Technology

Micro Trends

Downtime On Demand

As people spend more time in transit, there is a growing need for on-demand spaces in cities that enable workers to rest and re-energise.

Hospitality : Workplace : Travel

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...

Advertising : Luxury : Millennials

Micro Trends

Smartphone Therapies

Why consumers are swapping synthetic drugs for smartphone-based treatments.

Health : Digital : Wellness

Design Directions

Implicit Inclusivity

Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements, with mini...

Technology : Design : Fashion

Micro Trends

Serene Hospitality

Silence is emerging as a new signifier of luxury in high-end hospitality.

Hospitality : Luxury : Travel

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.

Drinks : Spirits : Alcohol

Micro Trends

Virtual Sanctuaries

The growth of the wellness industry can probably be linked to our increasingly digital lives. But while many of us feel that our wellbeing depends ...

Virtual Sancturies : Digital Wellness : Wellness

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...

Auto : Product Design : Technology

Micro Trends

Conscious Aftercare

In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are educating their customers on the benef...

Sustainability : Luxury : Fashion

Micro Trends

Upstream Eating

Fuelled by the backlash against clean eating, digitally adept consumers are turning to reputable, medically assured sources to help them make more ...

Food : Wellness : Healthcare

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