Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: US Gen Z are the most likely to hide their voting choices

An October 2024 Axios Vibes survey by The Harris Poll reveals that nearly half of Gen Z voters (48%) in the US have lied about their voting prefere...

Society : Youth : Politics

News

Stat: Rapid increase in e-waste raises need for circular solutions

As AI computing demands surge, researchers warn of unprecedented e-waste levels that could equate to discarding more than 10bn iPhones each year by...

Technology : Sustainability : Society

News

Stat: Climate change anxiety affects Gen Z across political divides

A new study published in The Lancet Planetary Health reveals the intense mental health impacts of climate change on young Americans aged 16 to...

Election : Sustainability : Society

News

Stat: The influencer industry could double in value by 2027

According to Forbes’s most recent research on the top creators in 2024, the influencer industry is booming.

Society : Workplace : Finance

News

Gen Z’s job security anxiety highlights economic pressures on young workers

Generation Z is emerging as the demographic most anxious about job stability in today’s unpredictable labour market.

Youth : Workplace : Society

News

Stat: US Gen Z spending shows resilience despite economic concerns

Piper Sandler’s 2024 Taking Stock with Teens survey has revealed that, despite 67% of US teens believing the economy is worsening, their spending i...

Society : Youth : Finance

News

Stat: Gender bias persists on investment platforms

A recent study published on the Social Science Research Network (SSRN) reveals a persistent gender bias on financial platforms, showing that users ...

Finance : Women Futures : Society

News

Stat: UK Gen Z look to gyms rather than pubs for socialising

A shift in social habits is emerging among Gen Z, who increasingly choose gyms over pubs for socialising.

Youth : Health & Wellness : Society

News

Stat: Young British women face greater financial challenges than their male peers

Research indicates that young British women aged 18–30 are significantly hindered in their careers compared to their male counterparts and are faci...

Women : Finance : Society

News

Stat: Fashion’s inclusivity crisis as thinness returns to the runway

The spring/summer 2025 fashion season saw minimal progress in size inclusivity, according to research by Vogue Business.

Fashion : Luxury : Society

News

Stat: Resale platforms see surge in spending among older shoppers

Spending among UK shoppers aged 55 or older on resale platforms such as Depop, Vinted and eBay has surged by 12% in the last year, according to rec...

Fashion : Sustainability : Society

News

Stat: Future EV buyers are older and more cost-conscious

As environmental concerns and fuel costs push more consumers toward electric vehicles (EVs), the current EV market remains relatively small, making...

Society : Sustainability : Mobility

News

Stat: American Gen Z have mixed feelings about social media

A survey by The Harris Poll of 1,000 Gen Z adults (aged 18–27) found their perspectives regarding social media and smartphone usage are more pessim...

Youth : Pop-culture & Media : Society

News

Stat: Workplaces fail to support women’s health

New research from the nutrition app Lifesum reveals that more than half of women would leave their current job for one offering better menstrual he...

Society : Workplace : Finance

News

Stat: China challenges US as top global travel market

In 2023, China’s travel and tourism sector contributed £972bn ($1.3 trillion, €1.2 trillion) to its GDP, securing its position as the world’s secon...

Finance : Travel & Hospitality : China

News

Stat: Feeld report reveals Gen Z embrace kink and monogamy

A new report by Dr Justin Lehmiller of The Kinsey Institute and Feeld explores shifting trends in dating and relationships across generations.

Dating : Youth Hostel : Society

News

Stat: TikTok is increasingly shaping Gen Z’s political views

US research shows that nearly half (48%) of TikTok users aged 18–29 use the platform to keep informed about politics, while 52% use it to keep up w...

Youth : Pop-culture & Media : Society

News

Stat: Demand for blue-collar roles surges in US amid layoffs in white-collar sector

Economic and technological changes are driving a resurgence in demand for blue-collar jobs, according to research in the US.

Youth : Workplace : Society

News

Stat: American Gen Z feel unprepared for the adult world

The Walton Family Foundation and Gallup have released the 2024 Voices of Gen Z Study, providing a comprehensive look at the sentiments of one of th...

Youth : Health & Wellness : Society

News

Stat: Wealthier nations less alarmed by climate change despite higher awareness

A recent global survey highlights a striking disparity in climate change attitudes between people in high-income, high-emission countries and those...

Society : Sustainability : Finance

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