Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

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Stat: British workers see upskilling as necessary

According to research from Natwest, British employees increasingly recognise the need to adapt in order to remain relevant.

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Stat: Brazil leads Latin America’s surge in podcast listening

A recent eMarketer report forecast that podcast listenership in Brazil would rise by 19.8% in 2021 to become the third highest audience globally an...

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Stat: Millennials are making more online friends than Gen Z

Despite Generation Z often being thought of as the most online generation, research by Konnect reveals that a quarter of Millennials now make all o...

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Stat: Mimicry meat is losing its appeal in America

According to research by SPINS and IFF, US consumers are losing interest in plant-based meat substitutes as the novelty of meat mimicking wears off.

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Stat: Social media apps are being used as virtual mirrors

According to research by Snap Inc, there is growing potential for beauty brands to create camera-first strategies that capitalise on the digital be...

Beauty : Media & Entertainment : Technology

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Stat: Consumers demand greener advertising

With increasing awareness of the wasteful aspects of advertising, there is mounting pressure on brands to adopt more sustainable practices.

Sustainability : Advertising & Branding : Society

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Stat: Mental health absences rise among UK workers

Poor mental health has become the leading reason for UK employees to miss work in 2021, increasing companies' sick leave costs by 31%, according to...

Society : Health & Wellness : Finance

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Stat: Second-hand luxury sales are soaring

As the personal luxury goods market returns to pre-pandemic growth, demand for second-hand items is increasing.

Fashion : Sustainability : Luxury

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Stat: Global tv shows inspire language-learning

Entertainment and culture are merging in new ways, as language app Duolingo finds that people are engaging with countries via tv shows, using fando...

Society : Media & Entertainment : Technology

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Stat: Thai consumers seek preventative health solutions

As new Covid variants emerge, individual consumers are adapting their diets and wellbeing routines to protect themselves from illness and boost the...

Health & Wellness : Beauty : Society

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Stat: Affluent US consumers drive media engagement

As the media landscape becomes increasingly complex, research by Ipsos reveals that well-off consumers are still keen to engage with a variety of e...

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Stat: US Black-owned businesses need greater support

Research by McKinsey & Co reveals that US Black-owned businesses are disproportionately affected in their first few years of trading.

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Stat: Shoppers anticipate Christmas over-consumption

Concerns about frivolous shopping are interfering with people’s Christmas spirit, with research by Gumtree showing that 61% of British consumers ar...

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Stat: Londoners under pressure to be productive post-lockdown

Research by Censuswide, commissioned by Microsoft Surface, reveals that people living in London are feeling significantly more stressed since lockd...

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Stat: The NFT art market gender gap

According to a new report from ArtTactic, just 16% of non-fungible token (NFT) art sales are works by women artists.

Media & Entertainment : Technology : Finance

News

Stat: Japanese consumers are buying used beauty products

A new trend among consumers is buying second-hand beauty products to sample them before buying.

Beauty : Retail : Sustainability

News

Stat: Americans turn to cannabis to ease festive stress

A recent survey by multi-state cannabis company Ayr Wellness and global insights platform Suzy suggests that American attitudes to recreational dru...

Health & Wellness : Society : Sports & Leisure

News

Stat: African youth are curious to discover their continent

A report by Africa No Filter, which polled 4,500 young people across nine African countries, found that a majority (68%) are keen to travel more wi...

Youth : Travel & Hospitality : Society

News

Stat: The personal luxury market surpasses pre-pandemic levels

After suffering a sharp contraction in 2020, the worldwide personal luxury market has bounced back, growing by 29% in 2021 to reach an estimated va...

Luxury : Retail : Finance

News

Stat: Gen Z are going big on digital networking

In a small study by Handshake, American members of Generation Z have been identified as feeling more optimistic about building a career network tha...

Society : Youth : Gen Z

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