Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

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Stat: High-income consumers buy fashion to resell

The second-hand fashion market is evolving from an affordable, environmentally friendly way to purchase clothing into a tool for wealthy shoppers t...

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Stat: The reality of the climate crisis is sinking in

As fears over the climate emergency continue to ramp up around the world, the reality of the situation is beginning to sink in.

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Stat: Gen Z’s purchasing power plummets

The purchasing power of Generation Z is far below that of previous generations.

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Stat: High-income consumers’ luxury spending unaffected by inflation

Despite the cost of living crisis and fears of impending recession, luxury consumer spending is showing no signs of slowing down.

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Stat: Environmentalists are unable to define carbon-neutral

Although the term ‘carbon-neutral’ appears frequently across the consumer landscape, research by Morning Consult reveals that few people can define...

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Stat: Nearly half of UK women do no vigorous exercise

Almost half (47%) of women in the UK have done no vigorous exercise in the past 12 months.

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Stat: The number of UK working mothers reaches new heights

In the UK, three in four women with children were in work between April and June 2021.

Youth : Finance : Society

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Stat: Friendship could help shatter the class ceiling

Cross-class friendships could be the key to social mobility.

Youth : Society : Finance

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Stat: UK citizens embrace cycling to cut costs

With many UK citizens cutting daily costs amid rising inflation, recent figures from the Department for Transport reveals the link between cycling ...

Mobility : Finance : Society

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Stat: Influencer marketing spending soars on TikTok

In the past decade, well-known social media platforms like YouTube and Instagram have attracted the most influencer marketing investment.

Advertising & Branding : Youth : Media & Entertainment

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Stat: Millennials have counter-intuitive money habits

While Millennials are generally wise to money matters, and often considered better at managing their finances than other generations, a recent repo...

Finance : Society : Retail

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Stat: People in the UK want to live in greener cities

Despite the cost of living crisis and rising inflation, a report by YouGov reveals that consumers are still willing to sacrifice comfort and ease f...

Sustainability : Health And Wellness : Society

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Stat: Gen Z’s retirement savings outdo older generations

Young people are acting now and prioritising putting money away for later in life.

Youth : Finance : Society

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Stat: Free-from diets are becoming increasingly costly

The cost of living crisis is affecting grocery shopping habits among Britons, with new research highlighting the effect this is having on people wi...

Design : Retail Experience : Food And Drink

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Stat: Japanese men prioritise work over dating

According to a newly released report, four in 10 single Japanese men in their 20s have never gone on a date.

Youth : Statistic : Japan

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Stat: Global gender parity remains in crisis

Global gender parity remains a strong and growing issue, as outlined in this year’s Global Gender Gap Index – an annual report by the World Economi...

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Stat: African nations bear the brunt of the climate crisis

The countries that are least culpable for the climate crisis are paying the highest price for its consequences.

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Stat: America reaches tipping point for mass adoption of EVs

The US has become the latest country to reach the tipping point for mass adoption of electric vehicles (EVs), with more than 5% of its new car sale...

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Stat: Over half of Africa’s young adults want to emigrate

Concerns about long-term prospects are driving a desire by young people in Africa to emigrate, as optimism that their country is heading in the ...

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Stat: Colombia is a new hotspot for food tourism

In a survey of 20,000 city-dwellers across the world, about 97% of respondents cited the South American city as their favourite place for food

Food : Drink : Statistic

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