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Statistics
Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.
News
Stat: Love Island moves the dial on pre-loved fashion
While reality tv show Love Island has historically been known for promoting fast fashion, this year’s collaboration with second-hand marketplace eB...
Fashion
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Media & Entertainment
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Sustainability
News
Stat: Social media is fuelling young men’s body image insecurities
With social media platforms full of idealised body images, young men are feeling the pressure to live up to unrealistic standards.
Beauty
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Health & Wellness
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Society
News
Stat: Coffee encourages customers to spend more
Drinking caffeine before shopping has a significant impact on how much customers spend, according to a new study by researchers at the University o...
Retail
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Society
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Finance
News
Stat: Global loneliness levels are on the increase
While pandemic lockdown periods exacerbated feelings of social isolation, Gallup’s 2022 Global Emotions Report reveals that feelings of sadness and...
Technology
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Health & Wellness
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Society
News
Stat: Gamers favour brands more than non-gamers
With gaming spaces ripe for branded activations, research by Newzoo reveals that gamers have more favourable attitudes to brands than their non-gam...
Gaming
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Retail
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Society
News
Stat: Global FMCG e-commerce sales are on the rise
At a time when retailers are focusing on physical store environments, a recent study reveals that many everyday items are still being bought online.
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News
Stat: Global unease about space exploration persists
While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...
Technology
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Society
News
Stat: US over-50s post majority of political tweets
Older Twitter users in the US contribute the vast majority of political posts to the platform.
Society
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Technology
News
Stat: Experiential dining surges in America
Even with the global pandemic and high inflation, more consumers are dining out and investing in experiences.
Food & Drink
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Society
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Retail
News
Stat: Humour drives brand loyalty in Asia
Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...
Retail
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Advertising & Branding
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Society
News
Stat: US adults embrace the health benefits of cannabis
While cannabis use is still largely seen as a recreational habit, a new study dispels this myth.
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Stat: Luxury consumers prioritise conscious shopping
Consumer demand for conscious luxury products is growing, with some countries placing higher priority on sustainability than others.
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Stat: Fruit and vegetable imports are damaging the planet
While plant-based diets are commonly touted as being better for the environment than animal-based diets, a recent study suggests that low-carbon ea...
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News
Stat: Age-related insecurities affect American men
Although it’s rarely discussed, most men struggle with insecurities about their physical appearance.
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Beauty
News
Stat: Live-streaming still appeals to music fans
While UK music concerts and festivals are once again being hosted in person, research by Mintel reveals that 31% of Britons who plan to pay to live...
Technology
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Media & Entertainment
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Society
News
Stat: Adults are driving toy sales in the US
An unexpected consumer group is driving growth in the US toy market: grown-ups.
Youth
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Retail
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Society
News
Stat: US chicken consumption is soaring
For years, pork and beef have been among the most consumed animal proteins in the world, but poultry consumption is catching up fast.
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Stat: European Generation Z are investing in fake luxury
While fake luxury goods have historically had a bad reputation, new research reveals that many young Europeans are embracing counterfeit goods.
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Stat: Increasing costs hit international travel
Money is eclipsing Covid as the top concern deterring consumers from travelling abroad.
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Stat: Premium loyalty programmes attract Gen Z
In the US, consumer buying habits are changing as more people embrace loyalty programmes.
Youth
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Retail
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Finance
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