Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Belief in online conspiracies greater among US teens than adults

A study published in August 2023 has shown that teenagers are significantly more likely to believe online conspiracy theories than older generation...

News

Stat: New study finds that anger drives climate activism

A study of more than 2,000 Norwegian adults reveals that anger is a powerful predictor of participation in climate protests, and is seven times str...

Society : Sustainability : Youth

News

Stat: Recreational drug use is soaring in the US

American adults are fond of recreational drugs – new data reveals that in 2022, drug use hit an all-time high in the US.

Youth : Cannabis : America

News

Stat: Britons want working from home to become a legal right

If companies are divided on the topic of remote working, workers are much less so. New data suggests that the British workforce supports flexible w...

Workplace : Stat : Statistic

News

Stat: US Gen Z do not solely define wealth as financial security

In its 2023 Young Investor Research report, US Bank reveals how American Gen Z, in contrast with their elders, define wealth as more than financial...

Gen Z : Finance : United States

News

Stat: Gen Z feel pressure to align food habits with identity

Global communications firm Ketchum’s recent survey of 2,000 children and those aged 13 and above explores the distinctive food habits of Generation...

Food & Drink : Society : Gen Zen

News

Stat: Nearly half of American adults support TikTok ban

According to a recent Reuters/Ipsos survey conducted over two days, some 47% of American adults express at least partial support for banning the Ch...

Media : Entertainment : TikTok

News

Stat: Young Americans delay marriage due to financial concerns

A recent survey of 906 Gen Z and Millennials conducted by the Thriving Center of Psychology sheds light on the reasons behind young Americans’ hesi...

Youth : Marriage : Gen Zen

News

Stat: Broadcast news still considered most trustworthy news source in US

A declining interest in news and a surge in video streaming subscriptions have reshaped consumer habits, according to decision intelligence company...

Media : Entertainment : Fake News

News

Stat: The Great Wealth Transfer comes with challenges for heirs

In the next 10 years, 15% of American adults expect to receive an inheritance from a parent, spouse, family member or another individual. But as th...

Finance : Inheritance : Inheritable Futures Laboratory

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

News

Stat: Return to office push in UK threatens women’s job hours surge

The drive to bring more British workers back to the office poses a risk to the increase in working hours among women, which was made possible by pa...

Workplaces : Women : Hybrid Working

News

Stat: Data confirms that Gen Z are avid archivists

Why are Generation Z obsessed with archival fashion? Fashion insights firm Edited has examined the numbers behind the hype, suggesting that young p...

Fashion : Luxury : Media

News

Stat: Price war spurs rapid adoption of electric vehicles in China

China’s automobile market is witnessing a remarkable surge in electrical vehicle (EV) adoption, fuelled by a fierce price war among manufacturers.

Mobility : China : EV

News

Stat: UK employers to boost wages in bid to retain staff

The Chartered Institute of Personnel and Development (CIPD) has found that UK employers intend to implement a median pay increase of 5% within the ...

Salary : Salary Reports : Wellbeing At Work

News

Stat: Barbie’s success signals a big appetite for real-life entertainment

While Greta Gerwig’s Barbie movie is undoubtedly a culture-defining blockbuster, new data sheds light on the metrics and what the film means for th...

Cinema : Cinemas : Movie

News

Stat: British consumers feel confused by the skincare industry

In a bid to address the growing confusion and misinformation in the skincare industry, popular brand Simple has unveiled its Simple Truth report.

Beauty : Skincare : Clean Beauty

News

Stat: Mintel report finds US consumers are abandoning plant-based meat category

A new report from market research company Mintel has found that plant-based meat alternative (PMBA) sales have fallen in the US as consumers shift ...

Food&Drink : Stat : Statistic

News

Stat: Greenpeace report reveals stark disparity between rail and airline travel costs

A recent report by campaigning organisation Greenpeace highlights that train travel costs four times more than flying from the UK to Europe, indica...

Travel : Mobility : Train Travel

News

Stat: Extreme weather puts 200m people under heat or flood advisories in the US

Some 200m Americans, accounting for 60% of the US population, have been under heat advisories or flood warnings since Thursday 27 July 2023, accord...

Climate Change : Society : Sustainability

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