Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: CEOs have a bleak outlook on the future of their businesses

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Stat: CEOs have a bleak outlook on the future of their businesses

Business leaders worry about the prospects and economic viability of their businesses, a new study finds, highlighting the need for bolder leadersh...
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Stat: Gen Z and Millennials look to social media for financial advice

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Stat: Gen Z and Millennials look to social media for financial advice

When 18-41-year-olds in the US need advice on money matters they don’t seek out accountants or financial planners, they go to YouTube, Reddit and T...
Finance : Media & Entertainment : Youth
Stat: The US ad landscape lacks cultural relevance

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Stat: The US ad landscape lacks cultural relevance

Brands attempting to reach very large consumer pools in audio ads might be playing a losing game, according to new research comparing the effective...
Society : Media & Entertainment : Technology
Stat: Supplement and vitamin routines of US consumers are evolving

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Stat: Supplement and vitamin routines of US consumers are evolving

What do consumers want from vitamins, minerals and dietary supplements? New research has revealed the changing preferences set to shape the future ...
Retail : Health & Wellness : Society
Stat: Environmental cost of air travel becoming too great to offset

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Stat: Environmental cost of air travel becoming too great to offset

Although travellers are increasingly sustainability-minded and seeking more eco-conscious holidays, by continuing to travel by air they are causing...
Sustainability : Travel & Hospitality : Society
Stat: Economic pressures motivate US consumers to shop online

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Stat: Economic pressures motivate US consumers to shop online

Mirakl’s annual survey on the shopping habits of global consumers has revealed that economic pressures are making digital retail more appealing to ...
Retail : Technology : Finance
Stat: Indian men are embracing skincare

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Stat: Indian men are embracing skincare

New research from Mintel reveals the men’s skincare opportunity in India, highlighting how more men in the country (30%) are currently looking to a...
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Stat: Gen Z are loyal employees but many are looking for a new job

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Stat: Gen Z are loyal employees but many are looking for a new job

A US and UK study by the Oliver Wyman Forum exploring Gen Z’s views on employment reveals that work-life balance is their priority.
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Stat: Beijing set to become the most popular city destination by 2032

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Stat: Beijing set to become the most popular city destination by 2032

China’s investment in hotels, transport infrastructure and destination spots over the past decade has led to phenomenal growth in its tourism sector.
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Stat: TV viewers don’t hate ads, but they want new ad experiences

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Stat: TV viewers don’t hate ads, but they want new ad experiences

Where does the tv ad landscape stand? New research has found that a staggering 94% of tv viewers would be less inclined to avoid commercials if the...
Advertising & Branding : Youth : Media & Entertainment
Stat: 45% of game developers say they don’t believe in the promise of the metaverse

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Stat: 45% of game developers say they don’t believe in the promise of the metaverse

The Game Developers Conference’s annual report reveals that metaverse hype has left many game developers unenthused.
Technology : Media & Entertainment : Design
Stat: European Millennials and Gen Z intend to take more Bleisure trips in 2023

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Stat: European Millennials and Gen Z intend to take more Bleisure trips in 2023

How are Generation Z and Millennials in Europe planning to travel in 2023? A new report on travel intentions suggests a return of Bleisure and digi...
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Stat: Nearly one-third of professionals have used ChatGPT at work

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Stat: Nearly one-third of professionals have used ChatGPT at work

A January survey by Fishbowl, a social media platform owned by employer review site Glassdoor, claims that almost 30% of the nearly 4,500 professio...
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Stat: Why spending on snacking remains high despite inflation

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Stat: Why spending on snacking remains high despite inflation

How are snacking habits affected by trying times? Mondelēz has found that despite rising food prices and tighter grocery budgets, consumers are not...
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Stat: Half of working UK adults fail to take full annual leave

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Stat: Half of working UK adults fail to take full annual leave

British Airways Holidays has launched a campaign to encourage Britons to holiday more after finding that 50% of UK working adults do not take all o...
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Stat: Indian Millennials prefer to eat in

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Stat: Indian Millennials prefer to eat in

According to research from Mintel, a majority of Indian consumers are eating at home due to concerns about rising food prices and growing living ex...
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Stat: LinkedIn expects the Great Reshuffle to continue in 2023

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Stat: LinkedIn expects the Great Reshuffle to continue in 2023

More than six in 10 American workers are thinking of leaving their job in 2023, according to a new report from LinkedIn, driven by job volatility a...
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Stat: Over-60s have largest positive impact on US wine sales

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Stat: Over-60s have largest positive impact on US wine sales

As the US wine industry braces for recession, Silicon Valley Bank has released its annual report, which expects sales volumes to stabilise in 2023 ...
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Stat: A pulse check on consumer behaviour in the mobile sector

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Stat: A pulse check on consumer behaviour in the mobile sector

Market research company data.ai has shared new insights on the mobile landscape, giving an overview of how mobile ads, retail and social media apps...
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Stat: Dune report evaluates the profitability of fashion NFTs

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Stat: Dune report evaluates the profitability of fashion NFTs

As a flood of fashion brands jumped on the non-fungible token (NFT) bandwagon in 2022, blockchain analytics platform Dune investigated how well the...
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