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Statistics
Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.
News
Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha
Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.
Gaming
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Youth
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Branding
News
Stat: Most American drivers have no trust in self-driving cars
Amid the fervour of technological advancement, a recent American Automobile Association (AAA) survey suggests 91% of drivers don’t trust autonomous...
Mobility
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Technology
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AI
News
Stat: Influencer marketing brings greater ROI than traditional digital ads
Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising
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Content Creator
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Influencers
News
Stat: Wealth inequality in India surpasses British colonial era levels amid billionaire boom
A March 2024 study from the World Inequality Lab has unveiled a worrying reality behind India's billionaire surge.
Luxury
:
Finance
:
Society
News
Stat: Gen Z are embracing AI in their dating lives
More than three-quarters of Millennials and 81% of Gen Z would use an AI bot to help them flirt on a dating app, according to a report by Cosmopoli...
Youth
:
Pop-culture & Media
:
Technology
News
Stat: Sporting events are boosting travel among Millennials and Gen Z
In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.
Sports
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Travel Trends
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Youth
News
Stat: Consumers continue to snack despite cost of living crisis
Is snacking recession-proof? The fifth annual State of Snacking report by Mondelēz and The Harris Poll indicates that despite the cost of living cr...
Food & Drink
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Cost Of Living
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Society
News
Stat: Flirtini survey reveals astrology’s influence on dating
US dating app Flirtini’s latest survey of 2,000 of its adult users reveals the influence of astrology on modern-day dating.
Youth
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Health & Wellness
:
Society
News
Stat: Easter eggs soar in price
Easter eggs are getting more and more expensive. According to the UK's Which? food price inflation tracker, in 2023, a Maltesers Truffles Luxury Ea...
Retail
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Food & Drink
:
Finance
News
Stat: Ultra-wealthy donations to philanthropic causes reached £150.7bn in 2022
A new report from Altrata reveals that the ultra-wealthy gave a total of £150.7bn ($190bn, €176bn) to philanthropic causes in 2022, almost 25% more...
Luxury
:
Finance
:
Society
News
Stat: UK holidaymakers embrace staycations amid climate concerns
New research from market intelligence agency Mintel reveals that 56% of UK holidaymakers are prioritising staycations over trips abroad due to clim...
Finance
:
Travel & Hospitality
:
Sustainability
News
Stat: Skiing regions set to see a severe drop in snow days by 2100
Across the globe, 20% of skiing areas could lose 50–100% of their snow cover days and 13% face losing all annual snow cover by 2071–2100, according...
Sustainability
:
Travel & Hospitality
:
Society
News
Stat: Gen Z women in the US are increasingly identifying as LGBTQ+
The percentage of lesbian, gay, bisexual, transgender and queer (LGBTQ+) adults in the US has reached a record high, according to a Gallup survey o...
Youth
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Identity
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Society
News
Stat: US parents stretch finances to support their adult children
A recent survey reveals that nearly half of US parents are supporting their adult children financially.
Finance
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Youth
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Society
News
Stat: Young Americans crave originality in streaming content
A recent survey by streaming platform Tubi reveals a significant shift in the preferences of young American viewers.
Youth
:
Pop-culture & Media
:
Society
News
Stat: Gen Z want employers to help them build personal brands
Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...
Identity
:
Workplace
:
Society
News
Stat: Instagram and TikTok are now Gen Z’s preferred search engines
Gen Z are increasingly using social media platforms as tools for search, according to a new study by marketing technology vendor SOCi published in ...
Media
:
Entertainment
:
Youth
News
Stat: Understanding Gen Alpha’s online habits
As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.
Youth
:
Technology
:
VR
News
Stat: Public trust in AI is sinking across the board
A recent report from global communications firm Edelman reveals a significant trust gap in artificial intelligence (AI) technologies.
AI
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Technology
:
Trust
News
Stat: Asics highlights the state of the gender exercise gap
Sportswear specialist Asics has unveiled the findings of a global study on the gender exercise gap, shedding light on the challenges women face in ...
Sports
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Women's Fitness
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Mental Wellbeing
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