Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

News

Stat: Most American drivers have no trust in self-driving cars

Amid the fervour of technological advancement, a recent American Automobile Association (AAA) survey suggests 91% of drivers don’t trust autonomous...

Mobility : Technology : AI

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

News

Stat: Wealth inequality in India surpasses British colonial era levels amid billionaire boom

A March 2024 study from the World Inequality Lab has unveiled a worrying reality behind India's billionaire surge.

Luxury : Finance : Society

News

Stat: Gen Z are embracing AI in their dating lives

More than three-quarters of Millennials and 81% of Gen Z would use an AI bot to help them flirt on a dating app, according to a report by Cosmopoli...

Youth : Pop-culture & Media : Technology

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

Sports : Travel Trends : Youth

News

Stat: Consumers continue to snack despite cost of living crisis

Is snacking recession-proof? The fifth annual State of Snacking report by Mondelēz and The Harris Poll indicates that despite the cost of living cr...

Food & Drink : Cost Of Living : Society

News

Stat: Flirtini survey reveals astrology’s influence on dating

US dating app Flirtini’s latest survey of 2,000 of its adult users reveals the influence of astrology on modern-day dating.

Youth : Health & Wellness : Society

News

Stat: Easter eggs soar in price

Easter eggs are getting more and more expensive. According to the UK's Which? food price inflation tracker, in 2023, a Maltesers Truffles Luxury Ea...

Retail : Food & Drink : Finance

News

Stat: Ultra-wealthy donations to philanthropic causes reached £150.7bn in 2022

A new report from Altrata reveals that the ultra-wealthy gave a total of £150.7bn ($190bn, €176bn) to philanthropic causes in 2022, almost 25% more...

Luxury : Finance : Society

News

Stat: UK holidaymakers embrace staycations amid climate concerns

New research from market intelligence agency Mintel reveals that 56% of UK holidaymakers are prioritising staycations over trips abroad due to clim...

Finance : Travel & Hospitality : Sustainability

News

Stat: Skiing regions set to see a severe drop in snow days by 2100

Across the globe, 20% of skiing areas could lose 50–100% of their snow cover days and 13% face losing all annual snow cover by 2071–2100, according...

Sustainability : Travel & Hospitality : Society

News

Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

The percentage of lesbian, gay, bisexual, transgender and queer (LGBTQ+) adults in the US has reached a record high, according to a Gallup survey o...

Youth : Identity : Society

News

Stat: US parents stretch finances to support their adult children

A recent survey reveals that nearly half of US parents are supporting their adult children financially.

Finance : Youth : Society

News

Stat: Young Americans crave originality in streaming content

A recent survey by streaming platform Tubi reveals a significant shift in the preferences of young American viewers.

Youth : Pop-culture & Media : Society

News

Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...

Identity : Workplace : Society

News

Stat: Instagram and TikTok are now Gen Z’s preferred search engines

Gen Z are increasingly using social media platforms as tools for search, according to a new study by marketing technology vendor SOCi published in ...

Media : Entertainment : Youth

News

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

News

Stat: Public trust in AI is sinking across the board

A recent report from global communications firm Edelman reveals a significant trust gap in artificial intelligence (AI) technologies.

AI : Technology : Trust

News

Stat: Asics highlights the state of the gender exercise gap

Sportswear specialist Asics has unveiled the findings of a global study on the gender exercise gap, shedding light on the challenges women face in ...

Sports : Women's Fitness : Mental Wellbeing

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