Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

News

Stat: Wealth inequality in India surpasses British colonial era levels amid billionaire boom

A March 2024 study from the World Inequality Lab has unveiled a worrying reality behind India's billionaire surge.

Luxury : Finance : Society

News

Stat: Gen Z are embracing AI in their dating lives

More than three-quarters of Millennials and 81% of Gen Z would use an AI bot to help them flirt on a dating app, according to a report by Cosmopoli...

Youth : Pop-culture & Media : Technology

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

Sports : Travel Trends : Youth

News

Stat: Consumers continue to snack despite cost of living crisis

Is snacking recession-proof? The fifth annual State of Snacking report by Mondelēz and The Harris Poll indicates that despite the cost of living cr...

Food & Drink : Cost Of Living : Society

News

Stat: Flirtini survey reveals astrology’s influence on dating

US dating app Flirtini’s latest survey of 2,000 of its adult users reveals the influence of astrology on modern-day dating.

Youth : Health & Wellness : Society

News

Stat: Easter eggs soar in price

Easter eggs are getting more and more expensive. According to the UK's Which? food price inflation tracker, in 2023, a Maltesers Truffles Luxury Ea...

Retail : Food & Drink : Finance

News

Stat: Ultra-wealthy donations to philanthropic causes reached £150.7bn in 2022

A new report from Altrata reveals that the ultra-wealthy gave a total of £150.7bn ($190bn, €176bn) to philanthropic causes in 2022, almost 25% more...

Luxury : Finance : Society

News

Stat: UK holidaymakers embrace staycations amid climate concerns

New research from market intelligence agency Mintel reveals that 56% of UK holidaymakers are prioritising staycations over trips abroad due to clim...

Finance : Travel & Hospitality : Sustainability

News

Stat: Skiing regions set to see a severe drop in snow days by 2100

Across the globe, 20% of skiing areas could lose 50–100% of their snow cover days and 13% face losing all annual snow cover by 2071–2100, according...

Sustainability : Travel & Hospitality : Society

News

Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

The percentage of lesbian, gay, bisexual, transgender and queer (LGBTQ+) adults in the US has reached a record high, according to a Gallup survey o...

Youth : Identity : Society

News

Stat: US parents stretch finances to support their adult children

A recent survey reveals that nearly half of US parents are supporting their adult children financially.

Finance : Youth : Society

News

Stat: Young Americans crave originality in streaming content

A recent survey by streaming platform Tubi reveals a significant shift in the preferences of young American viewers.

Youth : Pop-culture & Media : Society

News

Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...

Identity : Workplace : Society

News

Stat: Instagram and TikTok are now Gen Z’s preferred search engines

Gen Z are increasingly using social media platforms as tools for search, according to a new study by marketing technology vendor SOCi published in ...

Media : Entertainment : Youth

News

Stat: Understanding Gen Alpha’s online habits

As the oldest Gen Alpha are turning 10 years old, their online habits are moulding the future.

Youth : Technology : VR

News

Stat: Public trust in AI is sinking across the board

A recent report from global communications firm Edelman reveals a significant trust gap in artificial intelligence (AI) technologies.

AI : Technology : Trust

News

Stat: Asics highlights the state of the gender exercise gap

Sportswear specialist Asics has unveiled the findings of a global study on the gender exercise gap, shedding light on the challenges women face in ...

Sports : Women's Fitness : Mental Wellbeing

News

Stat: Vodafone UK partners with Global Action Plan for online safety

Vodafone UK has joined forces with Global Action Plan to advocate for online safety, urging UK regulators to prioritise safety in the development o...

Foresight : Generations Now And Next : Generations

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

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