Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Big Ideas

Sleepover credit

France – Travel platform NightSwapping is bringing exchange value to the travel industry.

NightSwapping : Tinder : Travel App

Big Ideas

Fit to date

US – A new dating app promises to connect users that share similar exercise habits.

Sweatt : Dating : Exercise

Viewpoints

Mark Rowe: easyJet

Mark Rowe, business marketing manager at easyJet, on using seamless technology to meet Millennial demands.

Easyjet : New Bricolage Living : New Millennials

Big Ideas

Battle the bot

US – Code Fights is gamifying the job-hunting process, disrupting traditional HR channels that can miss out on digital talent.

Big Ideas

Travel Technology Europe and Business Travel Show 2016: Review

The travel industry is beginning to harness big data and social media in order to create seamless connectivity.

Travel Technology Europe : Business Travel Show : The Hatch

Big Ideas

TV saviour

New York – Vice Media Group’s new channel Viceland is attracting big-name investors eager to access its young audience.

Television : Vice Media Group : Media Futures

Micro Trends

Drop-in Mindfulness

New studios are forgoing languid spiritual retreats in favour of affordable, drop-in classes that offer a way for busy urbanites to unplug and unwind.

Mindfulness : Meditation : Spirtuality

Big Ideas

Morning news

Global – Keen to mimic the mobile behaviour of their readers, media outlets Vogue and Quartz are changing the way they deliver the news.

WhatsApp : Vogue : Text Commerce

Viewpoints

Steve McCallion: Future health

The creative director and CMO of ZOOM+ on how a retail-style approach would change healthcare.

Healthcare : The Optimised Self : Wellbeing Tech

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Big Ideas

Off the Menu

US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.

High Low : High Street Restaurants : Secret Menu

Big Ideas

Get on Line

Global – Messaging app Line is now the fastest-growing global social media network.

Line : New Bricolage Living : Media

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.

Re-con Man : Masculinity : Mental Health

Big Ideas

Lack of loyalty

Global – Almost half of female Millennials feel overlooked for leadership positions, according to the 2016 Deloitte Millennial Survey.

Workplace Culture : Deloitte : Company Loyalty

Micro Trends

Boutique Boxing

Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...

Boutique Boxing : Fight Club : Empowered

Big Ideas

Sober judgement

UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.

Heineken : Beer : The Optimised Self

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.

Yahoo Health : Body Shaming : Generation Z

Big Ideas

Hooking up

Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.

J.W. Anderson : Grindr : Social Commerce

Big Ideas

Good housekeeping

New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.

Hospitality : Whole System Thinking : New York City

Big Ideas

Juicy data

London – Lifestyle and fitness app Lifesum has launched the first health drink developed using big data.

Lifesum : Big Friendly Data : The Optimised Self

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER