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Macro Trends
Major shifts in consumer behaviour that will dictate our business environment in the long term.
Macro Trends
The Paralysis Paradox
At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from science, technology and business organisation...
Society
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Sustainability
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Technology
Macro Trends
Guilded Luxury
As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...
Luxury
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Travel
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Hospitality
Macro Trends
Accredited Beauty
As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of the beauty in...
Beauty
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Health
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Wellness
Macro Trends
The Betterverse
The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse
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Media & Technology
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Society
Macro Trends
Hyperphysical Stores
In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...
Retail
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Bricks-and-mortar
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Stores
Macro Trends
Neo-collectivism
Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society
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Retail
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Workplace
Macro Trends
The Zalpha Reckoning
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth
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Media
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Technology
Macro Trends
Redemptive Diets
Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and secure supply...
Food
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Drink
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Society
Macro Trends
Five States of Luxury 2021
A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury
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Travel
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Hospitality
Macro Trends
Synchronised Care
Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.
Beauty
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Health
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Wellness
Macro Trends
Eco-venience Retail
Accelerating e-commerce and demands for expedited delivery are forcing a new framework that puts eco-conscious practices at the centre of retail op...
Retail
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Sustainability
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Technology
Macro Trends
Elastic Brands
Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society
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Branding
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Retail
Macro Trends
Equilibrium Cities
Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.
Future Cities
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Health And Wellness
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Intersectionality
Macro Trends
Alternet Economies
A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...
Technology
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FinTech
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Internet
Macro Trends
Reformation Generation
Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outda...
Youth
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Media
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Technology
Macro Trends
Total Tastes
The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological s...
Food
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Drink
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Health And Wellness
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