The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tell one thing from the other, or set one within particular parameters or boundaries. The borders between lifestyle industries, between forms of art and entertainment, and between the senses are increasingly blurred. Welcome to The Convergence Economy, where your brand can be anything and walls are for tearing down.

By Thomas Rees and Shepherd Laughlin