Experts & Opinion

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The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community.

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Rehumanising 3D Design

Fashion designer Karina Bond talks to LS:N Global about redefining couture with a printing pen and bringing the human touch to 3D design.

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Regenerative Olive Oil

Citizens of Soil, an innovative olive oil brand, is championing provenance transparency, healthy soils, gender equality and sustainable packaging at a fair price.

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Connected Healing

Dr Jonathan Leary, founder and CEO of Remedy Place, tells LS:N Global how the intersection of social wellness and technology is creating a new era of connected healing.

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Justin Tindall: Print advertising lives

Good print advertising needs a grander message, says Justin Tindall, group executive creative director of Leo Burnett London.

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Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan

Givaudan : Fragrance : China

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Martin Hayward: Defeat the Delete Button

Beware the Deletist Consumer, says Martin Hayward, senior vice-president of global digital strategy at Aimia.

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The case for Brandalism: Trading blows in public

Taco Bell and McDonald’s provide a study in Brandalism.

McDonalds : Taco Bell : Fast Food

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Rei Inamoto: This is micromedia’s moment

We are entering an age of micro-communication, says Rei Inamoto, chief creative officer at AKQA.

AKQA : Emoji : Instagram

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Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.

Havas Work Club : Andy Sandoz : Creativity

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The Optimised Self explained

In the first of our three-part series revisiting our Spring/Summer 2015 Trend Briefing, LS:N Global presents The Optimised Self, an exploration of ...

The Optimised Self : Peter Firth : Joanna Tulej

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Steve Hatch: Ultra-personalisation

Brands need to take social media users on a personal journey, says Steve Hatch, regional director of Facebook for UK and Ireland.

Facebook : Personalisation : The Sharded Self

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Louis Desazars: Hyper-bespoke beauty

Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.

Louis Desazars : NARS : Customisation

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Dare to be dull: Why boring is best

Slowing down and daring to be boring could be the best marketing tactic of all.

Frustration Marketing : Honda : Leica

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José de Cabo: Being authentic

Authentic marketing is about tapping into the potential of the social web, explains Olapic co-founder José de Cabo.

Retail Experience : Jose De Cabo : Olapic

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Jason Jones-Hall: Digital Resurrection

Digital resurrection is coming, says Jason Jones-Hall, founder of xHumed. The question is not how, but who.

Digital Resurrection : XHumed : FutureFest

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Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic

Retail Experience : Seasonless Fashion : Retail Futures Forum 2015

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Martin Lewis: The savvy consumer

Martin Lewis, founder of MoneySavingExpert.com, says a change in consumer mindset is shaping the UK’s retail landscape

Total Retail : Price Comparison : Retail Week Live

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Make or break: Can Meerkat survive its SXSW hype?

Meerkat was the talk of SXSW Interactive, but can the live-streaming video app turn hype into lasting success?

Meerkat : Twitter : Live Streaming

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FT Sharing Economy: Debbie Wosskow

Peer-to-peer reviews have changed the currency of trust, says Debbie Wosskow, CEO of Love Home Swap and founding chair of Sharing Ec...

Debbie Wosskow : SEUK : The Sharing Economy

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The New Value Economy explained at Autumn/Winter 2014 Trend Briefing

In our final webinar in our new series revisiting Autumn/Winter 2014 Trend Briefing, LS:N Global presents The New Value Economy, an exploration of ...

Sharing Economy : Value : Reputation

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SXSell: How to make it at South by Southwest

To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.

SXSW : Delta : McDonald's

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FT Sharing Economy: Dax Lovegrove

Traditional businesses are integrating P2P platforms, says Dax Lovegrove, director of sustainability and innovation at Kingfisher

Dax Lovegrove : The New Value Economy : FT Sharing Economy European Summit

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Ryan Bethencourt: The next wave of biotech

GMOs will appeal to ethical consumers, says Ryan Bethencourt, programme director at accelerator Indie.Bio.

Biotech : Indie.Bio : Clara Foods

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