Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Design Directions

Desert Dreams

In Saudi Arabia, desert landscapes are fast becoming catalysts for architectural reinvention

Design Directions

Design Directions

Studio AH-HA: Branding

Lisbon-based graphic design Studio AH-HA creates new visual codes for clients across multiple lifestyle sectors. Avoiding ephemeral trends ...

Design Directions

Urby Staten Island

Urby Staten Island is a new rent-only residential development with experience and community at its heart.

Urby Staten Island : Architecture : Apartments

Design Directions

Virtual Baroque

Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised charact...

Luxury : CGI : Digital Aesthetic

Design Directions

Sonos 101G

The new Sonos flagship store challenges retail conventions by encouraging consumers to kick back and relax.

Sonos : Flagship : Retail

Design Directions

Shakespeare ReFASHIONed

A multisensory campaign by Selfridges weaves the works of Shakespeare into the fabric of contemporary design and culture.

Selfridges : Explorium Retail : Shakespeare ReFASHIONed

Design Directions

Archiproba: Interior Architecture

Interior design practice Archiproba focuses on the sentimental aspect of spaces to highlight the emotional value of architecture. ‘I valu...

Interior Architecture : Beauty Spaces : Minimal

Design Directions

Black Rock

Every element of Black Rock is geared towards making the complexity of flavour and the breadth of variety in whisky more understandable to the unin...

Black Rock : Whiskey : Bars

Design Directions

Info-morphing

Infographic designers are drawing on biomorphic forms to create a more seamless and intuitive understanding of hard information through shape, colo...

Digital Footprint : Organic : Infographics

Design Directions

Watermelon Sugar

Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.

Online Identity : Algorithms : The Sharded Self

Design Directions

Mathery Studio: Multidisciplinary design

Design studio Mathery is renowned for its playful creative work that elevates everyday materials.

Mathery : Multi-disciplinary : Photography

Design Directions

Mini Vision Next 100

BMW by unveiling its Mini Vision Vehicle, designed with a focus on personalisation and interior simplicity.

Mini Vision Next 100 : Automotive : Personalisation

Design Directions

Graduate Fashion Week 2016: Design Directions

During Graduate Fashion Week 2016 designers presented collections that explored new aesthetics, experimental materials and unexpected textures ...

Graduate Fashion Week : Material Experimentation : Neutral Culture

Design Directions

Home Economics

The exhibition at this year’s British Pavilion presented a range of innovative solutions to address the country’s housing crisis.

Venice Architecture Biennale 2016 : Housing : Finance

Design Directions

Première Pièce

Google has built an escape game in which players have to apply its apps in creative ways to find clues and escape against the clock.

Google France : Prémiére Piece : Creative Phy-gital

Design Directions

Soft Aid

Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical prod...

Healthcare Futures : Wellness : Branding

Design Directions

Hyper-reality

Hyper-reality is a dystopian vision of the future in which augmented reality dictates the way that people interact with their surroundings.

Keiichi Matsuda : Hyper-reality : Augmented Reality

Design Directions

The Collective: Old Oak

The largest co-living space in the world has just opened in northwest London, offering 550 residents shared living space.

Co-living : The Sharing Economy : Urban Housing

Design Directions

The Estée Edit

Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.

Estée Lauder : Sephora : Skincare

Design Directions

Thomas Traum: Digital Image-Making

Creative studio Thomas Traum takes digital image-making beyond single deliverables – a campaign, still image or video clip – and builds entire visu...

Poly-reality : Digital : Thomas Eberwein

Design Directions

Urban Dimensions

New spatial and digital initiatives are injecting a sense of discovery into the urban landscape by unlocking new viewing angles with a ju...

Revelation Brands : Field : Urban Landscape

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