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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Baby bites
UK – Once considered too small for the market, miniature avocados are appearing on grocery shelves.
Avocados
:
Grocery
:
M&S
Big Ideas
Back to basics
Brazil – A national food guide from the Brazilian government encourages citizens to re-introduce traditional recipes into their diet.
Brazil
:
Ministry Of Health
:
Diets
Big Ideas
It’s a kind of magic
Shanghai – Visitors to Disney’s new Shanghai park will be able to use their smartphones to access rides and attractions rather than the MagicBands ...
Disney
:
Theme Parks
:
Wristbands
Big Ideas
The perfect curl
US – New research from Mintel highlights a significant shift towards natural remedies in the black haircare market.
Natural Hair
:
Styling
:
Relaxers
Big Ideas
Ephemeral workouts
Global – Daily Burn 365 is a new online fitness service that streams live workout videos each morning that disappear after 24 hours.
Daily Burn 365
:
Lisa Wheeler
:
Optimised Self
Big Ideas
On-the-move make-up
Global – Subscription beauty and grooming retailer Birchbox has launched Arrow, its second in-house beauty brand.
Birchbox
:
Arrow
:
Athleisure
Big Ideas
Kindness of strangers
Global – Partners In Grind is an email chain designed to help people stick with positive changes to their daily routine.
Partners In Grind
:
Accountability Buddy
:
Motivation
Big Ideas
Full stream ahead
Global – Amazon and Apple TV will break the boundaries of live streaming with new initiatives for 2016.
Amazon
:
Apple TV
:
White House
Big Ideas
Sober judgement
UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.
Heineken
:
Beer
:
The Optimised Self
Big Ideas
Red carpet campaigners
US – L’Oréal Paris encouraged women at this year’s Golden Globes to use the opportunity to speak about women’s rights.
L'Oreal Paris
:
#WorthSaying
:
Beauty
Big Ideas
Stop and search
Global – Keyboard app Slash makes mobile messaging more intuitive and could signal a shift in the way consumers access information from the internet.
Slash
:
Keyboard App
:
Search Engines
Big Ideas
Iris in distress
New York – Accessories maven Iris Apfel is set to work with luxury wearable technology company WiseWear on a range of stylish jewellery with u...
WiseWear
:
Iris Apfel
:
Wearable Technology
Big Ideas
CES 2016: Picture perfect
Las Vegas – Image technology company Avegant has unveiled its Glyph personal media player at CES, a headset that recreates natural light to proje...
Glyph
:
Retinal Imaging Technology
:
Headset
Big Ideas
Multi-tasking masks
UK – Multi-masking is the next beauty trend to watch out for, according to a report by NPD Group.
Masking
:
Multi-Masking
:
NPD
Big Ideas
CES 2016: Intelligent Presence
Las Vegas – Smart devices company Netatmo has launched an outdoor security camera that can tell the difference between animals, cars and people.
Netatmo
:
Camera
:
Floodlight
Big Ideas
Put to shame
US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.
Yahoo Health
:
Body Shaming
:
Generation Z
Big Ideas
CES 2016: Stick-on beauty
Global – L’Oréal will increase its stake in wearables in 2016 after unveiling UV-sensitive transfer tattoo My UV Patch.
L'Oreal
:
My UV Patch
:
Skincare
Big Ideas
Hooking up
Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.
J.W. Anderson
:
Grindr
:
Social Commerce
Big Ideas
Insta-winning
Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.
Instagram
:
L2 Think Tank
:
Marketing
Big Ideas
Good housekeeping
New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.
Hospitality
:
Whole System Thinking
:
New York City
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