Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Baby bites

Big Ideas

Baby bites

UK – Once considered too small for the market, miniature avocados are appearing on grocery shelves.
Avocados : Grocery : M&S
Back to basics

Big Ideas

Back to basics

Brazil – A national food guide from the Brazilian government encourages citizens to re-introduce traditional recipes into their diet.
Brazil : Ministry Of Health : Diets
It’s a kind of magic

Big Ideas

It’s a kind of magic

Shanghai – Visitors to Disney’s new Shanghai park will be able to use their smartphones to access rides and attractions rather than the MagicBands ...
Disney : Theme Parks : Wristbands
The perfect curl

Big Ideas

The perfect curl

US – New research from Mintel highlights a significant shift towards natural remedies in the black haircare market.
Natural Hair : Styling : Relaxers
Ephemeral workouts

Big Ideas

Ephemeral workouts

Global – Daily Burn 365 is a new online fitness service that streams live workout videos each morning that disappear after 24 hours.
Daily Burn 365 : Lisa Wheeler : Optimised Self
On-the-move make-up

Big Ideas

On-the-move make-up

Global – Subscription beauty and grooming retailer Birchbox has launched Arrow, its second in-house beauty brand.
Birchbox : Arrow : Athleisure
Kindness of strangers

Big Ideas

Kindness of strangers

Global – Partners In Grind is an email chain designed to help people stick with positive changes to their daily routine.
Partners In Grind : Accountability Buddy : Motivation
Full stream ahead

Big Ideas

Full stream ahead

Global – Amazon and Apple TV will break the boundaries of live streaming with new initiatives for 2016.
Amazon : Apple TV : White House
Sober judgement

Big Ideas

Sober judgement

UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.
Heineken : Beer : The Optimised Self
Red carpet campaigners

Big Ideas

Red carpet campaigners

US – L’Oréal Paris encouraged women at this year’s Golden Globes to use the opportunity to speak about women’s rights.
L'Oreal Paris : #WorthSaying : Beauty
Stop and search

Big Ideas

Stop and search

Global – Keyboard app Slash makes mobile messaging more intuitive and could signal a shift in the way consumers access information from the internet.
Slash : Keyboard App : Search Engines
Iris in distress

Big Ideas

Iris in distress

New York – Accessories maven Iris Apfel is set to work with luxury wearable technology company WiseWear on a range of stylish jewellery with u...
WiseWear : Iris Apfel : Wearable Technology
CES 2016: Picture perfect

Big Ideas

CES 2016: Picture perfect

Las Vegas – Image technology company Avegant has unveiled its Glyph personal media player at CES, a headset that recreates natural light to proje...
Glyph : Retinal Imaging Technology : Headset
Multi-tasking masks

Big Ideas

Multi-tasking masks

UK – Multi-masking is the next beauty trend to watch out for, according to a report by NPD Group.
Masking : Multi-Masking : NPD
CES 2016: Intelligent Presence

Big Ideas

CES 2016: Intelligent Presence

Las Vegas – Smart devices company Netatmo has launched an outdoor security camera that can tell the difference between animals, cars and people.
Netatmo : Camera : Floodlight
Put to shame

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.
Yahoo Health : Body Shaming : Generation Z
CES 2016: Stick-on beauty

Big Ideas

CES 2016: Stick-on beauty

Global – L’Oréal will increase its stake in wearables in 2016 after unveiling UV-sensitive transfer tattoo My UV Patch.
L'Oreal : My UV Patch : Skincare
Hooking up

Big Ideas

Hooking up

Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.
​J.W. Anderson : Grindr : Social Commerce
Insta-winning

Big Ideas

Insta-winning

Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.
Instagram : L2 Think Tank : Marketing
Good housekeeping

Big Ideas

Good housekeeping

New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.
Hospitality : Whole System Thinking : New York City
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