LSN : Big Ideas

Big Ideas

By the bottle

Japan – Amazon customers can now call on professional sommeliers to help them pick the perfect bottle of wine.

Amazon Sommelier : E-commerce : Customer Service

Big Ideas

Get on Line

Global – Messaging app Line is now the fastest-growing global social media network.

Line : New Bricolage Living : Media

Big Ideas

Blue-collar bots

Osaka – Shiseido’s new domestic plant aims to cut production costs and increase productivity with a largely automated workforce.

Shiseido : Osaka : Long-term Thinking

Big Ideas

Express yourself

London – Digital marketers are beginning to decipher what emojis reveal about consumer sentiment online.

Emojis : Emoji : Swyft

Big Ideas

Flights unlimited

US – Subscription service Onego offers frequent fliers unlimited internal flights, making air travel more affordable for small businesses.

Onego : Subscription Service : Unlimited Flights

Big Ideas

Ripe for change

London – Whole-system Thinking continues to shape the mainstream groceries market as Asda expands its anti-waste campaign.

Asda : Whole System Thinking : Wonky Veg

Big Ideas

Driving style

UK – To mark its fifth anniversary, menswear site Mr Porter has collaborated on a series of limited-edition BMW i3 electric vehicles.

Mr. Porter : BMW I3 : My City

Big Ideas

Working with stress

UK – Britons are more stressed than ever at work and cope using a combination of classic quick fixes and conscious wellbeing tactics.

Stress Is The New Fat : Wellbeing : Workplace Futures

Big Ideas

Goodbye seasons

Global – Fashion labels Vetements and Tom Ford have joined Burberry in rejecting seasonal catwalks to meet consumer demand for instant gratification.

Vetements : Burberry : Tom Ford

Big Ideas

Fitness rules

Oklahoma, US – Fitbit fitness trackers have been made compulsory for new students of Oral Roberts University in Tulsa.

Educational Technology : Wearables : Wellness

Big Ideas

Look twice

US – MTV is taking on rape culture in a series of online banner ads.

Brandstanding : MTV : Look Different

Big Ideas

Fast-paced film

Global – A new thriller is being broadcast solely on Instagram as film-makers look to push the boundaries of storytelling.

Shield 5 : Instagram : Anthony Wilcox

Big Ideas

Hand of friendship

US – Hey! VINA is a new app that helps women find new friends.

Hey! VINA : New Bricolage Living : Apps

Big Ideas

Podcast power

New York – Mobile app ZCast makes podcasting a simple two-step process and is using Twitter to connect broadcasters with a global audience.

ZCast : Podcasts : Social Media

Big Ideas

Party feeling

London – Agency Havas helia has collaborated with IBM Watson creating a beer based on people’s moods.

Havas Helia : IBM Watson : New Year Beer 0101

Big Ideas

Stockholm Design Week and Furniture Fair 2016 Preview

The most celebrated event in Scandinavian design, Stockholm Furniture & Light Fair, will take place from 9 to 13 February 2016.

Nordic : Scandinavia : Product Deisgn

Big Ideas

Hermès handover

Paris – Hermès head perfumer Jean-Claude Ellena is stepping down after 12 years with one final scent ushering in his successor.

Hermés : Perfume : Cologne

Big Ideas

Sky shopping

US – Budget airline JetBlue has digitised its in-flight catalogue after finding that passengers were already using its free wi-fi to shop.

JetBlue Airways : Fly-Fi : E-commerce

Big Ideas

Split-second impressions

Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.

Nielsen : Mobile Media : Mimicry Marketing

Big Ideas

CES 2016 Review: Part 2

Part two of our CES show review looks at how the conference has evolved to become more than a place for eager technologists to show off their lates...

CES : International CES : FFZero1

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape