Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Big Ideas

Slam dunk

US – The NBA has launched a Facebook Messenger chatbot to curate playoff content for fans.

Big Ideas

Who am I?

Athens – The Antipersona app enables Twitter users to assume the identity of another user for 24 hours.

Antipersona : Anastasis Germanidis : Social Media

Big Ideas

Space 3D

Dubai – The world’s first fully functional 3D-printed office building has opened.

Dubai Future Foundation : The Immortal Brand : 3D Printing

Big Ideas

Clothing calamity

US/UK – Women are buying less and less clothing, according to leading retailers.

Fashion : M&S : Clothing

Big Ideas

Pitch a ride

Global – Uber is offering entrepreneurs the chance to pitch their ideas to potential investors inside its taxis.

UberPITCH : Rideshare : Workplace

Big Ideas

Hits the spot

New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.

PepsiCo : Branded Content : Gen Viz

Big Ideas

Hangry for more

Australia – The Snickers Hungerithm tracks anger expressed online to determine the price of Snickers bars in 7-Eleven stores.

Snickers : E-motional Economy : Data Design

Big Ideas

Just ask

Brooklyn – Instant messaging app ASK enables museum visitors to interact with art experts in real time.

ASK : Museum Market : Personal Appsistants

Big Ideas

Date me

US – More people are using dating websites to find love than ever before, according to new research.

Online Dating : Pew Research Center : Connections

Big Ideas

Morality market

Global – Recent research from Euromonitor has brought a much-needed comparative perspective to the ethical labelling market.

Ethical Values : Euromonitor : Labelling

Big Ideas

Just desserts

Oxford – Dessert brand Onist is helping poor communities in Gambia with sales of its avocado and chocolate pots.

Onist : One-for-one : CSR

Big Ideas

Clerkenwell Design Week 2016: Review

Panel discussions, critical concepts and branded exhibitions examined the future workplace at this year’s Clerkenwell Design Week.

Clerkenwell Design Week 2016 : Design : London

Big Ideas

Head start

US – The Eliza app enables users to track their mental state through voice and sentiment analysis.

Eliza : The Optimised Self : Mental Health

Big Ideas

What’s next?

Global – Google has revealed its vision for ubiquitous virtual reality and smart search typing at I/O 2016.

Google : I/O 2016 : The Dawn Of The Mega-systems

Big Ideas

Sharing is caring

San Francisco – Uber and Parkmerced are offering new property tenants $100 a month if they agree to go car-free.

Uber : The New Value Economy : Parkmerced

Big Ideas

Ice queens

UK – Supermarket Iceland has joined the vlogger bandwagon by teaming up with parenting network Channel Mum.

Iceland : Channel Mum : Marketing

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.

Pay Your Selfie : Influencers : The New Value Economy

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

Decoded Fashion London : Revelation Brands : Gen Viz

Big Ideas

Power to pedestrians

Barcelona – The city of Barcelona is undergoing a major restructuring in a bid to reduce traffic and create more pedestrian spaces.

Barcelona : Traffic : Placemaking

Big Ideas

Health Treat

Denmark – Health app Treat fights anti-inflammatory diseases such as psoriasis by providing users with a personal nutrition coach.

Treat : The Optimised Self : Personal Appsistants

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