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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
FutureFest 2016: Review
This year’s show explored why brands are shifting towards purpose, empowerment, experimentation and transparency.
FutureFest
:
E-motional Economy
:
Convenience Culture
Big Ideas
Allo world
Global – Google has launched its own AI-powered messaging app.
Google Allo
:
AI-powered
:
Google Assistant
Big Ideas
Youth in crisis
UK – A new study suggests that young British adults are suffering a crisis of confidence.
Housing Crisis
:
Work-life Balance
:
Adultlescents
Big Ideas
Yeay for video
Germany – Yeay is a new video-only shopping app that combines retail and social media.
YEAY
:
Gen Viz
:
Video Shopping App
Big Ideas
Toy boy
US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.
Boy Story
:
Neutral Culture
:
Action Dolls
Big Ideas
High-spirit mixers
London – Merchant’s Heart is a new range of premium tonic waters designed to enhance the spirits they are mixed with.
Soda
:
Merchant’s Heart
:
Cocktail Futures
Big Ideas
Disposing of plastic cutlery
France – The French government has outlined plans to ban all cups and cutlery made from conventional plastic.
Energy Transition For Green Growth
:
Whole System Thinking
:
Packaging
Big Ideas
Hacking coffee
US – Hacker’s Brew is a nootropics-laced cold-brew coffee designed to offer peak mental performance.
Coffee
:
Optimised Self
:
Nootropics
Big Ideas
A sound course
Global – Levi’s has worked with best-selling artists to promote its new music courses for young people.
Levi's Music Project
:
The Learning Economy
:
Alicia Keys
Big Ideas
Bio-enhancement anxiety
US – American citizens fear biomedical technology that promises to enhance human abilities.
Bioenhancement
:
Awakening Tech
:
The Optimised Self
Big Ideas
Ad-vocation
Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.
Adblocking
:
The Coalition For Better Ads
:
Symbiotic Branding
Big Ideas
The Long Progress Bar 2016: Review
Artists and thinkers gathered to discuss radical responses to a world dominated by disruption and dislocation.
The Long Progress Bar 2016
:
Dislocated World
:
Neutral Culture
Big Ideas
Autonomous Uber
US – Uber has introduced its first self-driving taxis in Pittsburgh as part of its UberX service.
Uber
:
Ride-share Market
:
Self-driving Cars
Big Ideas
A growing feeling
US – New research from Google Labs shows that South Korea and Finland are leading the way in autonomous sensory meridian response (ASMR) consume...
South Korea
:
Finland
:
Google Labs
Big Ideas
Linked-India
India – LinkedIn has announced that it will launch a suite of products and services in the lucrative subcontinent market.
LinkedIn
:
Mobile Market
:
India
Big Ideas
Sneaker school
US – Trainers designed by students from Pensole will be sold at Foot Locker following a partnership between the retailer and Asics.
Asics
:
The Learning Economy
:
Pensole Footwear Design Academy
Big Ideas
London Design Festival 2016: Preview
This year’s festival offers new perspectives on the urban experience and the future of the design industry in a post-Brexit reality.
Shoreditch Design Triangle
:
Victoria & Albert Museum
:
Product Design
Big Ideas
MiVote counts
Australia – MiVote is a new app that proposes a direct democracy approach to government.
MiVote
:
Awakening Tech
:
Digital Democracy
Big Ideas
Searching for style
New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.
Google
:
New York Fashion Week 2016
:
Mega-systems
Big Ideas
Addressing discrimination
US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.
Airbnb
:
Sharing Economy
:
Backlash Brands
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