Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

FutureFest 2016: Review

Big Ideas

FutureFest 2016: Review

This year’s show explored why brands are shifting towards purpose, empowerment, experimentation and transparency.
FutureFest : E-motional Economy : Convenience Culture
Allo world

Big Ideas

Allo world

Global – Google has launched its own AI-powered messaging app.
Google Allo : AI-powered : Google Assistant
Youth in crisis

Big Ideas

Youth in crisis

UK – A new study suggests that young British adults are suffering a crisis of confidence.
Housing Crisis : Work-life Balance : Adultlescents
Yeay for video

Big Ideas

Yeay for video

Germany – Yeay is a new video-only shopping app that combines retail and social media.
YEAY : Gen Viz : Video Shopping App
Toy boy

Big Ideas

Toy boy

US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.
Boy Story : Neutral Culture : Action Dolls
High-spirit mixers

Big Ideas

High-spirit mixers

London – Merchant’s Heart is a new range of premium tonic waters designed to enhance the spirits they are mixed with.
Soda : Merchant’s Heart : Cocktail Futures
Disposing of plastic cutlery

Big Ideas

Disposing of plastic cutlery

France – The French government has outlined plans to ban all cups and cutlery made from conventional plastic.
Energy Transition For Green Growth : Whole System Thinking : Packaging
Hacking coffee

Big Ideas

Hacking coffee

US – Hacker’s Brew is a nootropics-laced cold-brew coffee designed to offer peak mental performance.
Coffee : Optimised Self : Nootropics
A sound course

Big Ideas

A sound course

Global – Levi’s has worked with best-selling artists to promote its new music courses for young people.
Levi's Music Project : The Learning Economy : Alicia Keys
Bio-enhancement anxiety

Big Ideas

Bio-enhancement anxiety

US – American citizens fear biomedical technology that promises to enhance human abilities.
Bioenhancement : Awakening Tech : The Optimised Self
Ad-vocation

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.
Adblocking : The Coalition For Better Ads : Symbiotic Branding
The Long Progress Bar 2016: Review

Big Ideas

The Long Progress Bar 2016: Review

Artists and thinkers gathered to discuss radical responses to a world dominated by disruption and dislocation.
The Long Progress Bar 2016 : Dislocated World : Neutral Culture
Autonomous Uber

Big Ideas

Autonomous Uber

US – Uber has introduced its first self-driving taxis in Pittsburgh as part of its UberX service.
Uber : Ride-share Market : Self-driving Cars
A growing feeling

Big Ideas

A growing feeling

US – New research from Google Labs shows that South Korea and Finland are leading the way in autonomous sensory meridian response (ASMR) consume...
South Korea : Finland : Google Labs
Linked-India

Big Ideas

Linked-India

India – LinkedIn has announced that it will launch a suite of products and services in the lucrative subcontinent market.
LinkedIn : Mobile Market : India
Sneaker school

Big Ideas

Sneaker school

US – Trainers designed by students from Pensole will be sold at Foot Locker following a partnership between the retailer and Asics.
Asics : The Learning Economy : Pensole Footwear Design Academy
London Design Festival 2016: Preview

Big Ideas

London Design Festival 2016: Preview

This year’s festival offers new perspectives on the urban experience and the future of the design industry in a post-Brexit reality.
Shoreditch Design Triangle : Victoria & Albert Museum : Product Design
MiVote counts

Big Ideas

MiVote counts

Australia – MiVote is a new app that proposes a direct democracy approach to government.
MiVote : Awakening Tech : Digital Democracy
Searching for style

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.
Google : New York Fashion Week 2016 : Mega-systems
Addressing discrimination

Big Ideas

Addressing discrimination

US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.
Airbnb : Sharing Economy : Backlash Brands
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