Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Big Ideas

Facing up to pollution

Global – Dermalogica has launched a new face wash that is designed to fight the effects of pollution.

Dermalogica : Pollution : Beauty Futures

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

VR : Technology : Google

Big Ideas

Stockholm Furniture Fair 2017: Review

This year’s event showed that Scandinavian design is ready to move beyond craft and an aesthetics-orientated approach to focus on concept and rese...

Stockholm Furniture Fair 2017 : E-motional Economy : Product Design

Big Ideas

Video currency

New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.

Time Inc. : Finance : Branded Content

Big Ideas

Computational contraception

Germany – Natural Cycles is the first app to be officially approved for use as birth control.

Natural Cycles : NHS : The Optimised Self

Big Ideas

Cultural touchpoints

London – DNA Unwrapped is a travel experience tailored to your genetic make-up.

DNA Unwrapped : Travel : Genetics

Big Ideas

E-commerce expectations

Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...

E-commerce : Phygital : Kibo

Big Ideas

Youth of today

US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.

Barkley : Generation Z : Millennials

Big Ideas

Smart spending

UK – Loot has been launched as a new mobile banking service aimed at Millennials.

Mobile Banking : Finance : Millennials

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.

Dove : Dislocated World : Unilever

Big Ideas

Gold for tech

Tokyo – The Olympic organising committee is encouraging people to donate their old gadgets to be recycled into medals.

Olympic Games : Whole-systems Thinking : Sustainability

Big Ideas

Hater daters

Global – The new Hater app is designed to help people meet other people who hate the same stuff.

Hater : Neo Kinship : Dating Market

Big Ideas

Influencer instinct

UK – Cosmopolitan has collaborated with Millennial influencers to launch the Cosmopolitan Influencer Network.

Cosmopolitan : Influencer Market : Millenials

Big Ideas

Airport workout

Maryland, US – A new workout space at Baltimore-Washington International Airport combines high-end travel with fitness on the go.

Roam Fitness : Travel : Optimised Self

Big Ideas

40,000-feet pyjama party

Global – Emirates has created a set of moisturising pyjamas to help luxury travellers arrive refreshed.

Emirates : Active Recovery : Luxury Travel

Big Ideas

Playing at profit

US – New statistics from Streamlabs demonstrate that computer game fans are increasingly engaged in watching other gamers.

StreamLabs : Twitch : Online Gaming

Big Ideas

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.

Nature & More : Whole-system Thinking : Packaging

Big Ideas

A new flow

New York – My Flo enables women to optimise their routine by synchronising their activities with their menstrual cycle.

MyFlo App : Functional Nutrition : Menstruation

Big Ideas

Fruitful eating

US – Okanagan Specialty Fruits (OSF) has developed the first non-browning apple.

GM Food : Sustainability : Whole-system Thinking

Big Ideas

Face off

US – QallOut is a new video platform for head-to-head livestream video debates.

QallOut : The Dislocated World : Post-truth Politics

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER