Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.

Barbie : Generation D : Internet Of Things

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...

Weber Shandwick : Brandstanding : Transparency

Big Ideas

Say to pay

UK – Santander has updated its iPhone SmartBank app to enable customers to make payments using their voice.

Santander : Finance : Mobile Money

Big Ideas

Tech preservation

UK – The UK government has announced its digital strategy for a post-Brexit nation.

UK Government : Brexit : Brand Educators

Big Ideas

Physical focus

US – A new study by Retail Dive shows that US consumers are more inclined to shop in physical stores than online.

Retail : Streamlined Shopping : Brick-and-mortar

Big Ideas

Culinary convenience

US – The new Goji oven could revolutionise convenience cooking by facilitating a more customised approach to food preparation.

Goji : Convenience Culture : Food & Drink

Big Ideas

Bed timing

New York – The As You Stay app offers a flexible, cost-effective approach to hotel bookings.

Hospitality : New York : Convenience

Big Ideas

Generation grey

Global – New research into average life expectancy shows significant increases by 2030.

The Flat Age Society : Life Expectancy : South Korea

Big Ideas

Biked books

Austria – Lobu is a new delivery service that aims to support the high street by connecting consumers to local book stores.

Mega-systems Backlash : Austria : Near St

Big Ideas

In-car convenience

UK – Jaguar has collaborated with Shell to launch a convenient in-car payment system.

Jaguar : Shell : Convenience

Big Ideas

Flex for the future

US – Nearly half of Americans are exercising to prevent future health problems, according to new research by Mintel.

Fitness : The Optimised Self : Wellness

Big Ideas

Social TV

Global – Snapchat is turning its Discover section into a place for premium video content.

Snapchat : Facebook : Community TV

Big Ideas

Pre-cognition

UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.

Neuroscience : Drugs : Teenagers

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.

Facebook : Workplace Futures : Recruitment

Big Ideas

Internet explorers

US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...

The Internet Of Mysterious Things : IoT : Parenting Market

Big Ideas

That wine life

Italy – A new wine brand is offering vintages blended specifically to maximise the drink’s health benefits.

Vitis Vitae : Alco-Health : Wine

Big Ideas

Fresh-faced beauty

US – Ktchn Apothecary enables consumers to create their own moisturiser using fresh ingredients.

Ktchn Apothecary : Fresh Batch Beauty : Skincare

Big Ideas

Exercise warning

Global – A new study has revealed the cities where air pollution is so bad it outweighs the health benefits of 30 minutes of exercise.

Preventive Medicine : Pollution : Health

Big Ideas

The long game

US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.

McKinsey : Finance : The Immortal Brand

Big Ideas

Administrative intelligence

UK – The rise of automation could render almost 250,000 administrative jobs in the public sector obsolete by 2030, according to a new rep...

Automation : The Dislocated World : Workplace Futures

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