LSN : Big Ideas

Big Ideas

James Dean on how brands can engage the eSports audience

The managing director of ESL UK discusses how perspectives are changing and how non-endemic brands can become part of the conversation.

Entertainment : Gaming : Marketing

Big Ideas

Georgia’s post-Soviet future as a luxury travel destination

Serdar Kutucu, executive vice-president of brand and strategy at Design Hotels, highlights the luxury potential of the Eurasian country.

Luxury : Travel : Hospitality

Big Ideas

Tony Riddle embraces the wild side of wellness

The natural lifestyle coach discusses the rewilding movement and explains how we can flourish by living in sync with our natural biology.

Health : Wellness : Rewilding

Big Ideas

The top products from Cosmoprof 2018

From highlighting the importance of scalpcare to minimising the 12-step South Korean beauty regime, these were the most intriguing beauty solutions...

Beauty : Cosmoprof 2018 : Male Beauty

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...

Youth : Entertainment : Advertising

Big Ideas

How manga and melancholy are defining China’s youth

Arnold Ma, the CEO of marketing agency Qumin, highlights youth subcultures, football fandom and the allure of hopelessness in China.

Youth : Digital : Culture

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...

Digital : Gaming : Media

Big Ideas

The virtual, synthetic cocktails of the future

Scientific innovation is challenging the manufacturing, consumption and very definition of alcohol.

Drinks : Alcohol : Far Futures

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...

Placemaking : Architecture : Urbanism

Big Ideas

Toby Triebel on how to build a human-centric investment platform

Wealthsimple’s CEO in Europe on making investing appealing to a new generation.

Finance : FinTech : Branding

Big Ideas

Brand Innovation Debrief: Reebok

With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.

Apparel : Retail : Fashion

Big Ideas

Tamar Daniel on taking a holistic approach to womenswear

The founder and CEO of Tuxe discusses how brands can bypass gimmicks to empower women.

Fashion : Apparel : Female Futures

Big Ideas

Atolla Skin Lab on scaling personalisation in skincare products

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

Beauty : Technology : Customisation

Big Ideas

These beauty brands are changing the visual language of CBD oil

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

Beauty : CBD : Hemp

Big Ideas

IGGYLDN on capturing the complexity of black masculinity

In his work, the artist and film-maker examines uncertain definitions of masculinity.

Youth : Gender : Advertising

Big Ideas

Snøhetta on the opportunities for eco-hospitality in the Arctic

Zenul Khan, Snøhetta's senior architect, discusses the studio’s Svart hotel and designing sustainably for extreme environments.

Hospitality : Travel : Luxury

Big Ideas

Dennis Grishin on how to make DNA-gathering more trustworthy

The co-founder of Nebula Genomics explains how blockchain and encryption can be used to create a fair exchange of genomic information between consu...

Health : Health & Wellness : Wellness

Big Ideas

Jill Filipovic on why feminists should pursue happiness not just equality

The author of The H-Spot: The Feminist Pursuit of Happiness on why the current political system is not set up for women to succeed or to be happy.

Female Futures : Wellbeing : Happiness

Big Ideas

Preston Lewis on encouraging exercise through gamification

The co-founder of Black Box VR discusses virtual reality gyms and their potential impact on consumers who want to raise their fitness levels in rea...

Health And Wellness : Health : Wellness

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...

Media : Youth : Sports

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape