Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Generation Z are driving an arts revolution

Big Ideas

Generation Z are driving an arts revolution

Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are responding.
Media : Youth : Entertainment
By-product beauty

Big Ideas

By-product beauty

Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally conscious consumers.
Beauty : Ingredient : Circular Economy
Bio-bottles

Big Ideas

Bio-bottles

As consumers become more knowledgeable about their waste, bottled drinks brands are responding with a series of material innovations.
Packaging : Sustainability : Material Futures
Key themes from Techfestival 2019

Big Ideas

Key themes from Techfestival 2019

From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...
Media : Technology : Dislocated World
The frictionless future of grocery retail

Big Ideas

The frictionless future of grocery retail

In the wake of Amazon Go, grocery retailers are exploring how in-store technology can streamline the purchasing process.
Retail : Supermarkets : Technology
Brand Innovation Debrief: KLM

Big Ideas

Brand Innovation Debrief: KLM

With the launch of its in-house innovation hub, KLM is taking a leading role in shaping the future of sustainable, connected travel.
Travel : Sustainability : Tourism
New beauty origins

Big Ideas

New beauty origins

From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next generation of ...
Beauty : Health And Wellness : Ingredients
How emotion is shaping Asia’s dining spaces

Big Ideas

How emotion is shaping Asia’s dining spaces

A new generation of Chinese eateries are using colour, texture, plants and lighting to inspire particular moods among diners.
China : Food : Restaurants
The post-influencers redefining social media

Big Ideas

The post-influencers redefining social media

A growing number of public figures are shying away from perfectly polished Instagram posts in favour of a more realistic online aesthetic.
Youth : Social Media : Female Futures
The anti-choice homeware movement

Big Ideas

The anti-choice homeware movement

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.
Retail : Sustainability : Homeware
How co-living is confronting urban challenges

Big Ideas

How co-living is confronting urban challenges

New co-living developments are tackling loneliness, sustainability and cultural issues in a bid to alleviate the pressures of modern living.
Co-living : Society : Future Home
Summer Fancy Food Show 2019

Big Ideas

Summer Fancy Food Show 2019

At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on ...
Fancy Food Show 2019 : Food & Drink : Food
Premium play spaces

Big Ideas

Premium play spaces

Created with the offspring of wealthy Millennials in mind, these luxury leisure spaces bring parents and children together for elevated bonding exp...
Youth : Luxury : Leisure
What will wellness look like in 2030?

Big Ideas

What will wellness look like in 2030?

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us embrace ou...
Far Futures : Health : Wellness
Four key take-outs from Money 20/20

Big Ideas

Four key take-outs from Money 20/20

This year’s financial conference examined opportunities in banking beyond the Western world and how brand purpose is taking precedence over innovat...
FinTech : Open Banking : Payments
Meal kits can be a green alternative to groceries

Big Ideas

Meal kits can be a green alternative to groceries

From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...
Food : Drink : Meal Kits
Pre-loved premium

Big Ideas

Pre-loved premium

Luxury brands and retailers are introducing buy-back and resale schemes to increase customer retention, boost market sentiment and inspire circular...
Luxury : Retail : Recommerce
Fortitude in failure

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.
Retail : Branding : Advertising
Biometric money

Big Ideas

Biometric money

In an era of convenience culture and with security at the forefront of consumers’ minds, this is the tech heralding a secure and streamlined p...
FinTech : Technology : Payments
Four key themes from Milan Design Week 2019

Big Ideas

Four key themes from Milan Design Week 2019

At this year’s Milan Salone Internazionale del Mobile, designers showed how societies’ physical and emotional needs are changing, and that positive...
Sustainability : Milan Salone : Technology
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