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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Generation Z are driving an arts revolution
Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are responding.
Media
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Youth
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Entertainment
Big Ideas
By-product beauty
Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally conscious consumers.
Beauty
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Ingredient
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Circular Economy
Big Ideas
Bio-bottles
As consumers become more knowledgeable about their waste, bottled drinks brands are responding with a series of material innovations.
Packaging
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Sustainability
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Material Futures
Big Ideas
Key themes from Techfestival 2019
From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...
Media
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Technology
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Dislocated World
Big Ideas
The frictionless future of grocery retail
In the wake of Amazon Go, grocery retailers are exploring how in-store technology can streamline the purchasing process.
Retail
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Supermarkets
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Technology
Big Ideas
Brand Innovation Debrief: KLM
With the launch of its in-house innovation hub, KLM is taking a leading role in shaping the future of sustainable, connected travel.
Travel
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Sustainability
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Tourism
Big Ideas
New beauty origins
From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next generation of ...
Beauty
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Health And Wellness
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Ingredients
Big Ideas
How emotion is shaping Asia’s dining spaces
A new generation of Chinese eateries are using colour, texture, plants and lighting to inspire particular moods among diners.
China
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Food
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Restaurants
Big Ideas
The post-influencers redefining social media
A growing number of public figures are shying away from perfectly polished Instagram posts in favour of a more realistic online aesthetic.
Youth
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Social Media
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Female Futures
Big Ideas
The anti-choice homeware movement
Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.
Retail
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Sustainability
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Homeware
Big Ideas
How co-living is confronting urban challenges
New co-living developments are tackling loneliness, sustainability and cultural issues in a bid to alleviate the pressures of modern living.
Co-living
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Society
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Future Home
Big Ideas
Summer Fancy Food Show 2019
At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on ...
Fancy Food Show 2019
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Food & Drink
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Food
Big Ideas
Premium play spaces
Created with the offspring of wealthy Millennials in mind, these luxury leisure spaces bring parents and children together for elevated bonding exp...
Youth
:
Luxury
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Leisure
Big Ideas
What will wellness look like in 2030?
Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us embrace ou...
Far Futures
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Health
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Wellness
Big Ideas
Four key take-outs from Money 20/20
This year’s financial conference examined opportunities in banking beyond the Western world and how brand purpose is taking precedence over innovat...
FinTech
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Open Banking
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Payments
Big Ideas
Meal kits can be a green alternative to groceries
From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...
Food
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Drink
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Meal Kits
Big Ideas
Pre-loved premium
Luxury brands and retailers are introducing buy-back and resale schemes to increase customer retention, boost market sentiment and inspire circular...
Luxury
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Retail
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Recommerce
Big Ideas
Fortitude in failure
Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.
Retail
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Branding
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Advertising
Big Ideas
Biometric money
In an era of convenience culture and with security at the forefront of consumers’ minds, this is the tech heralding a secure and streamlined p...
FinTech
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Technology
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Payments
Big Ideas
Four key themes from Milan Design Week 2019
At this year’s Milan Salone Internazionale del Mobile, designers showed how societies’ physical and emotional needs are changing, and that positive...
Sustainability
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Milan Salone
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Technology
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