LSN : Big Ideas

Big Ideas

Trans-positive beauty and wellness campaigns

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+ inclusion.

Big Ideas

The rise of resilience residences

Shelter and safety are aligning with luxury living as designers create high-end homes for a future affected by climate change and disasters.

Luxury : Future Cities : Sustainability

Big Ideas

Epidemic Retail Futures

How will retailers in 2025 cater for future viral outbreaks and enable consumers to move effortlessly in and out of lockdown periods?

Inter-covid : Scenario : Retail

Big Ideas

Black Lives Matter: the business response

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...

Black Lives Matter : Society : Campaign

Big Ideas

Inter-Covid hospitality

Amid a tourism drought, hotels are repurposing their vacant rooms to cater for consumers seeking shelter, safety and privacy.

Hospitality : Travel : Health

Big Ideas

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...

Retail : Phygital : Fashion

Big Ideas

In-game fashion

The synergy between fashion and gaming is swelling as designers and brands produce garments for wearing in-game and IRL.

Gaming : Fashion : Media

Big Ideas

The imperfect voices of quarantine cooking

As consumers turn to home cooking as a source of comfort during crisis, culinary experts are championing a slower, simpler and more accessible appr...

Food : Home Eatertainment : Covid-19

Big Ideas

The premium spirits defying world borders

With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to unexpected terr...

Luxury : Drinks : Spirits

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...

Virtual Reality : Luxury Beauty : Beauty

Big Ideas

Socially distant dating

An increased reliance on virtual connectivity has resulted in innovations that enable daters to match from afar – and mitigate feelings of swipe fa...

Dating : Online Dating : Dating App

Big Ideas

Four ways travel brands can become pandemic-proof

With the tourism industry on pause for the foreseeable future, explore four strategies to help travel and hospitality brands survive the Covid-19...

Travel : Hospitality : Covid-19

Big Ideas

Flat age fitness

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.

Fitness : Senior : Covid-19

Big Ideas

Rebranding recruitment for Generation Z

Workplaces and education institutions are firing up their recruitment campaigns to focus on empathy, purpose and Gen Viz aesthetics.

Youth : Media : Workplace

Big Ideas

The digital future of Fashion Weeks

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.

Fashion : Luxury : Retail

Big Ideas

Webinar: Covid-19 Future Planning

A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation and clients....

Society : Covid-19 : Retail

Big Ideas

Covid-19 Contingency Planning

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.

Covid-19 : Society : Health

Big Ideas

Healthy kids campaigns

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.

Food : Healthy Eating Design : Children

Big Ideas

IAM Weekend 2020 Show Report

This year’s symposium offered new perspectives on youth activism, remote connection in the Covid-19 age, and the downfall of human-centred design.

Sustainability : Media : Technology

Big Ideas

The rise of anti-social networks

No likes, no followers, no glossy digital persona – discover the nascent networks challenging major social platforms with curated, close-knit commu...

Technology : Social Media : Media

Big Ideas

The ideas and innovations that hint at the future of the consumer landscape