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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
Rolls-Royce opens club-like pop-up studio on Sardinia
The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.
Rolls-Royce
:
Automotive
:
Luxury
Big Ideas
YSL Beauty launches foundation inspired by space technology
Paris – Luxury brand YSL Beauty hopes it can replicate the cult status of Touche Éclat with its latest beauty offering, a foundation that it claims...
YSL
:
Foundation
:
Space-age
Big Ideas
McDonald’s courts Millennials with personalised experiences
McDonald’s has moved to make its products more individual.
McDonald's
:
Millennials
:
Fast Food
Big Ideas
Japanese fashion brand trials virtual changing room
Japanese fashion brand Urban Research has trialled a virtual changing room pop-up kiosk in Tokyo.
Tokyo
:
Endless Aisles
:
Virtual Changing Room
Big Ideas
New job search tool matches applicants with company culture
Good.Co is a new job search tool that offers an alternative to scouring LinkedIn or Monster, and teaches you about yourself to help you find ...
Good.Co
:
Millennials
:
Jobs
Big Ideas
Number of American multi-generational households soars
A new study has found that the number of multi-generational households in America has doubled in the past 30 years.
Boomerang
:
Pew Research
:
United States
Big Ideas
Department store makes a home for art in Paris
Galeries Lafayette is transforming a 19th-century Parisian building into a home for its new public foundation.
Galeries Lafayette
:
OMA
:
Paris
Big Ideas
New monitoring system tracks a user’s sleep and environment
The Sense sleep monitoring system assesses a user’s quality of sleep as well as his or her sleeping environment in one sleek package.
Self Quants
:
Self-quantification
:
Sleep Monitoring
Big Ideas
The Reputation Economy is central to new cryptocurrency project
Document Coin is a new project that imagines a cryptocurrency as a means of exchange guaranteed by personal reputation rather than code.
Cryptocurrency
:
Document Coin
:
Reputation
Big Ideas
Creative agency encourages users to take a break from Facebook
Just, a creative agency based in the Netherlands, has launched 99 Days of Freedom, a social experiment urging Facebook users to leave the site.
Big Ideas
Target recruits creator generation in Best Year Ever campaign
Target’s new Best Year Ever YouTube campaign, aimed at young people going to college, boisterously entertains and engages on a social, two-way leve...
YouTube
:
Target
:
Best Year Ever
Big Ideas
Facebook and Twitter launch click-to-buy initiatives
The two social media giants are racing to expand their capacity as commerce brokers.
Twitter
:
Facebook
:
American Express
Big Ideas
D&AD New Blood Awards 2014
Renowned within the global creative community as a hot bed for young talent, the annual New Blood awards organised by D&AD showcase the emerging ...
D&AD
:
New Blood Awards 2014
:
Asos
Big Ideas
High-tech, commemorative moon landing boots are an instant hit
GE’s limited-edition Missions sold out in minutes.
General Electric
:
Moonboots
:
Trainers
Big Ideas
New beauty website targets Flat Agers
The Beauty + is a new website for women who 'love their age'.
Jane Cunningham
:
Flat Age Beauty
:
Flat Agers
Big Ideas
Americans prefer snacking to full meals
Americans are disrupting the food industry by snacking rather than sitting down to a full meal.
Snacking
:
Americans
:
Eating Habits
Big Ideas
Withings launches smartwatch with classic design cues
The French consumer electronics company has launched Activité, a stylish smartwatch that digitally tracks your health and fitness levels.
Withings
:
Smartwatch
:
Wearable Tech
Big Ideas
Rent the Runway moves towards everyday wear
Rent the Runway has announced a new Unlimited subscription service that enables women to lease a rotating selection of items by post for as long ...
Rent The Runway
:
Jennifer Hyman
:
Fortune
Big Ideas
Artists hack into Barbican Digital Revolution exhibit
The Google-sponsored DevArt section of Barbican Centre exhibition Digital Revolution has been hacked into by a group of London-based artists.
Digital Art
:
Barbican Centre
:
Google
Big Ideas
New app offers Instagram-like experience for children
Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids.
Mind Candy
:
PopJam
:
Mobile Apps
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