The Betterverse

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse : Media & Technology : Society
Neo-collectivism

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society : Retail : Workplace
Salon Confidantes

Micro Trends

Salon Confidantes

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon s...
Beauty : Wellness : Community
Humanity Hospitality

Micro Trends

Humanity Hospitality

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.
Travel : Hospitality : Hotel
How can hotels become community-centric?

Viewpoints

How can hotels become community-centric?

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped by community...
Hospitality : Travel : Leisure
Affirmative Avatars Market

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...
Gaming : Avatars : Web3
It’s time to tackle gender tropes in typography

Viewpoints

It’s time to tackle gender tropes in typography

Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering in the des...
Design : Society : Typefaces
How New-Generation Indigenous Restaurants are Decolonising Cuisine

Big Ideas

How New-Generation Indigenous Restaurants are Decolonising Cuisine

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the food sector’s ...
Food : Travel & Hospitality : Drink
New Masculinity: Latin America

Markets

New Masculinity: Latin America

Representations of men in Latin America are in flux as new idols, peers and a nascent set of brands work to shift narratives around masculinity.
New Masculinity : Beauty : Health
Why we need Black leaders across all sectors

Viewpoints

Why we need Black leaders across all sectors

The Future Laboratory’s Alena Joyette and Paige Owusu discuss why it’s time for representation and celebration of Black talent all year round.
Society : Diversity And Inclusion : Black History Month
Emerging Youth: Saudi Arabia

Markets

Emerging Youth: Saudi Arabia

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...
Youth : Society : Fashion
Emerging Youth: AfroLATAM

Markets

Emerging Youth: AfroLATAM

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.
Youth : Media : Workplace
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