Tackling racism in brands’ audio content

Viewpoints

Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...
Advertising : Audio : Diversity
The youth voices of Intersectional Environmentalism

Viewpoints

The youth voices of Intersectional Environmentalism

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.
Youth : Sustainability : Intersectionality
Reclaiming Black Beauty

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...
Beauty : Retail : Inclusivity
Diversifying Nature

Micro Trends

Diversifying Nature

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains accessible to ...
Intersectionality : Leisure : Future Cities
Graphic Activism

Design Directions

Graphic Activism

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and nostalgic aesthe...
Society : Design : Fashion
Race-empowered wellness

Big Ideas

Race-empowered wellness

From fitness platforms to sonic escapism, global majority communities are launching transformational healing services away from their oppressors.
Wellness : Diversity : Inclusion
Menopausal empowerment

Viewpoints

Menopausal empowerment

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this important life...
Health And Wellness : Health Technology : Menopause
Trans-positive beauty and wellness campaigns

Big Ideas

Trans-positive beauty and wellness campaigns

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+ inclusion.
Health And Wellness : Transgender : Non-binary
It’s time to decolonise education, say Gen Z

Viewpoints

It’s time to decolonise education, say Gen Z

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised education reform.
Youth : Education : BLM
Raw and real: a new era for influencer marketing

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
Black Lives Matter: the business response

Big Ideas

Black Lives Matter: the business response

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...
Black Lives Matter : Society : Campaign
Moral Commerce

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.
Retail : Finance : Sustainability
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