Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...

Luxury : Economy : Legacy

Micro Trends

Future Forecast 2024: Travel & Hospitality

2023 was a remarkable year for travel. The post-pandemic ‘revenge travel’ phenomenon shot to new heights as global travellers spent unprecedented a...

Travel : Hospitality : Luxury

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Micro Trends

Future Forecast 2024: Retail

Retail is settling into a post-Covid landscape in which consumers frequently welcome brands into their homes, exploring products, consuming content...

Retail : Luxury : Fashion

Micro Trends

Future Forecast 2024: Health & Wellness

The sector will benefit from accelerating innovations in sleep enhancement, nutrition and wellbeing in the hope of achieving longer and healthier l...

Health : Wellness : Future Forecast

Micro Trends

Future Forecast 2024: Fashion

Consumer demand for a sustainable fashion industry is peaking, pushing companies to find innovations in technology, garment care and more.

Fashion : Future Forecast : Reports

Micro Trends

Future Forecast 2024: Design

From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...

Design : Architecture : Branding

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...

Beauty : Future Forecast : Reports

Micro Trends

Future Forecast 2024: Technology

Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...

Technology : Health & Wellness : Society

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...

Luxury : Gen Z : HNWI

Micro Trends

Future Five: Mobility

As part of our Future Five 2024 report, we explore three key trends developing in the Mobility sector.

Mobility : Automotive : Technology

Micro Trends

Future Five: Identities

As part of our Future Five 2024 report, we explore the shifts in identity that are all-important in understanding the consumer of tomorrow.

Identities : Future Five : Topics

Micro Trends

Future Five: Home & Family

As part of our Future Five 2024 report, we explore the rising challenges and opportunities in relation to our family and home lives.

Future Five : Home & Family : Topics

Micro Trends

Future Five: Sustainability

As part of our Future Five 2024 report, we explore three directions brands and business should heed as we strive for a more sustainable future.

Sustainability : Technology : Fashion

Micro Trends

Future Five: Artificial Intelligence

As part of our Future Five 2024 report, we explore the impact of AI on the year ahead.

Technology : AI : Design

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.

Society : Youth : US

Micro Trends

Hype Bakes

From exclusive drops to A-lister endorsements and cult social media followings, bakeries have entered their hype bake era.

Food : Fashion : Hypebakes

Micro Trends

Cultured Waste

As consumers tire of separating authentic sustainability claims from greenwashing, designers are using culture and heritage to cut through the noise.

Design : Sustainability : Culture

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...

Retail : Home : Technology

Micro Trends

TikTok Travel Agents

Digital collectives are tapping into algorithms to create a new iteration of hyper-relatable ‘travel agents’ for the influencer era.

Travel : Media : Hospitality