Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Innovation Debrief 2025: Resilient Appetites

In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...

Micro Trends

Innovation Debrief 2025: The Augmented Human

We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by machine intelligence. The next frontier i...

Technology : Health & Wellness : Fashion

Micro Trends

Masculinity Reset Retreats

The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe masculinity around mindfulness, movement and...

Health & Wellness : Society : Travel & Hospitality

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Fashion : Sustainability : Luxury

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...

Beauty : Technology : AI

Micro Trends

Soft Sports

Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.

Sports & Leisure : Society : Health & Wellness

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...

Retail : Culture : Technology

Micro Trends

Adaptive Arenas

As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...

Sports & Leisure : Technology : Health & Wellness

Micro Trends

EQ-Homes

From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart t...

Technology : Health & Wellness : Design

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...

Design : Advertising : Retail

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...

Hospitality : Food : Drink

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Wellness : Sports : Health

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...

Design : Sustainability : Technology

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Advertising & Branding : Fashion : Food & Drink

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New cod...

Finance : Retail : Value

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...

US : Gen Z : Sober Nightlife

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Menopause : Women's Health : Identities

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure...

Influencer : Creator Economy : Content Creators