Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: Median income New Yorkers can barely afford market-rate rentals

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Stat: Median income New Yorkers can barely afford market-rate rentals

Rents across New York have reached historic highs, making them unaffordable for most city residents.
Rental Market : Renting : New York
Stat: The majority of American Gen Z and Millennials aren’t vegan

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Stat: The majority of American Gen Z and Millennials aren’t vegan

Despite Gen Z’s reputation as an eco-conscious generation, a recent study by market research firm YPulse suggests that they are not as interested i...
Youth : Food & Drink : Sustainability
Stat: Adult smoking rate hits all-time low in the US

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Stat: Adult smoking rate hits all-time low in the US

According to preliminary data from the biannual National Health Interview Survey released on 5 May 2023, about 11% of US adults surveyed in 2021 sa...
Smoking : US : Health & Wellness
Stat: Overcrowding and extreme weather hit Europeans’ holiday choices

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Stat: Overcrowding and extreme weather hit Europeans’ holiday choices

New data from the European Travel Commission shows that European travellers have new priorities when it comes to planning their holiday: avoiding o...
Travel & Hospitality : Society : Health & Wellness
Stat: Advertising has a leadership gender gap problem

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Stat: Advertising has a leadership gender gap problem

New research reveals that without drastic change, parity in leadership roles in the advertising and communications sectors will only be achieved by...
Workplace : Health & Wellness : Society
Stat: LVMH’s market value surpasses £400bn

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Stat: LVMH’s market value surpasses £400bn

LVMH’s market value surpassed £400bn ($500bn, €459bn) at the end of April 2023, the first European company to reach this number.
Luxury : Retail : Finance
Stat: Johannesburg confirmed as Africa’s wealthiest city

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Stat: Johannesburg confirmed as Africa’s wealthiest city

The World’s Wealthiest Cities Report 2023 has confirmed Johannesburg as the only city on the African continent to host 14,600 high-net-worth indivi...
Finance : Society : Earnings
Stat: Sustainability in advertisements has declined

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Stat: Sustainability in advertisements has declined

Research conducted by data platform CreativeX has found that only 4% of ads over the past three years contain sustainability messaging.
Sustainability : Advertising : Sustainability Series
Stat: Nearly half of Americans want AI-generated recipes

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Stat: Nearly half of Americans want AI-generated recipes

A new survey of more than 2,200 American adults conducted by Morning Consult in February 2023 reveals that 48% of respondents are ‘very’ or ‘somewh...
Food & Drink : AI : Culinary Technology
Stat: US Millennials favour fortune-tellers over financial advisers

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Stat: US Millennials favour fortune-tellers over financial advisers

A new survey of 2,000 Americans from financial planning service Empower reveals that one in four Millennials turn to a fortune-teller for advice.
Finance : Society : Gen Z Money Market
Stat: Remote and hybrid workers in the US prefer to order groceries online

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Stat: Remote and hybrid workers in the US prefer to order groceries online

Research conducted by Morning Consult on Americans’ changing work priorities has found that, despite having more time on their hands, remote and hy...
Food : Drink : Grocery
Stat: Brexit and cost of living crisis hinder growth in British beauty

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Stat: Brexit and cost of living crisis hinder growth in British beauty

The post-pandemic recovery of the beauty sector is lagging behind in the UK, new research reveals.
Beauty : Retail : Society
Stat: Unmarried women face a wealth penalty despite better career opportunities

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Stat: Unmarried women face a wealth penalty despite better career opportunities

New research in the US sheds light on the mismatch between women’s contribution to the labour force and the pervasive gender wealth gap they face.
Society : Finance : Women Without Kids
Stat: Air fares across Europe expected to rise sharply

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Stat: Air fares across Europe expected to rise sharply

Low supply and high demand in the airline industry are resulting in increases of between 15% and 50% in air fares to and across Europe for summer 2...
Travel & Hospitality : Airways : Mobility
Stat: Growing HNWI demand for home products hints at new opportunities for fashion and lifestyle brands

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Stat: Growing HNWI demand for home products hints at new opportunities for fashion and lifestyle brands

A recent report published by The Business of Fashion (BoF) Insights reveals that more than 70% of high-net-worth shoppers are more likely to look f...
Luxury : Fashion : Retail
Stat: Chinese Millennials and Gen Z boost local temple tourism en masse

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Stat: Chinese Millennials and Gen Z boost local temple tourism en masse

A March 2023 study released by Chinese travel platform Ctrip states that one in two temple visitors have been Millennials or Gen Z since February 2...
Youth : Travel & Hospitality : Society
Stat: AI-powered platforms are taking over the App Store

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Stat: AI-powered platforms are taking over the App Store

Since the public launch of ChatGPT in March 2023, new use cases are emerging faster than you can say ‘generative AI’. New research uncovers the num...
Media & Technology : AI : AI Powered Apps
Stat: Majority of US Gen Z say work is ruining their personal life

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Stat: Majority of US Gen Z say work is ruining their personal life

After surveying a representative sample of 6,610 US adults for its State of Workers 2023 report, business intelligence company Morning Consult reve...
Workplace : Health & Wellness : Youth
Stat: Companies are receiving more requests to delete consumers’ personal data

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Stat: Companies are receiving more requests to delete consumers’ personal data

New research has shown how consumers' concerns about data privacy and the control of their personal information are growing.
Technology : Media & Entertainment : Society
Stat: Global second-hand market slated to double in size by 2027

News

Stat: Global second-hand market slated to double in size by 2027

Online thrift store thredUP has released its 2023 resale report, which found that the global second-hand market is expected to nearly double in siz...
Fashion : Sustainability : Retail
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