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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity.
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
First-time buyers choose to live with friends
First-time buyers choose to live with friends
Community
:
FuturePoll
:
Confused.com
Big Ideas
DIY cosmetics kit lets users become experts
DIY cosmetics kit lets users become experts
Cosmetics
:
Transparency
:
Crowdsourced
Big Ideas
68% of UK consumers trust the internet
68% of UK consumers trust the internet
Google
:
Future Poll
:
PC
Big Ideas
New Google app manages workers on the move
New Google app manages workers on the move
Google
:
Maps
:
Coordinate
Big Ideas
Online retail in China a more appealing option
Online retail in China a more appealing option
Tianmao
:
Taobao
:
Alibaba
Big Ideas
Amazon calls for consumer help on programming
Amazon calls for consumer help on programming
Amazon
:
Tv
:
Instant Video
Big Ideas
Asian millionaires outnumber those in the US
Asian millionaires outnumber those in the US
HNW
:
World Wealth Report
:
Capgemini
Big Ideas
Mix of colour and technical fabrics at Pitti Uomo
Mix of colour and technical fabrics at Pitti Uomo
Pitti Uomo
:
Menswear
:
Colour
Design Directions
Graduate Fashion Week 2012
Graduate fashion week 2012 was filled with exuberant collections, neon colour clashes and synthetic fabrics. Almost all looks on show could be char...
Digital Surrealism
:
Maximalism
:
Flatforms
Markets
South Africa Market
South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa
:
IMF
:
The Economist
Big Ideas
Asian demand for Mulberry creates 300 UK jobs
Asian demand for Mulberry creates 300 UK jobs
Mulberry
:
Somerset
:
Factory
Big Ideas
Accessories brand head over heels with Instagram
Accessories brand head over heels with Instagram
Rebecca Minkoff
:
Instagram
:
New York Fashion Week
Big Ideas
Kurrenci offers new money for the internet
Kurrenci offers new money for the internet
MoneyGram
:
Kurrenci
:
Money
Big Ideas
Chinese flock to Dubai for luxury experience
Chinese flock to Dubai for luxury experience
Chinese
:
Emirates
:
Spending
Big Ideas
Microsoft unveils next step in seamless media
Microsoft unveils next step in seamless media
Microsoft
:
Apps
:
Frictionless
Big Ideas
Savvy Chinese tourists research and book online
Savvy Chinese tourists research and book online
China
:
Affluents
:
Online
Big Ideas
Mobile becoming first choice for online access
Mobile becoming first choice for online access
Mobile
:
Devices
:
M-commerce
Big Ideas
Free apps boost consumer spending on video games
Free apps boost consumer spending on video games
Gaming
:
Fan Studio
:
App
Big Ideas
Twitter takes a leap forward with hashtag pages
Twitter takes a leap forward with hashtag pages
Twitter
:
Hashtag
:
Advertising
Big Ideas
Young consumers continually switch digital media
Young consumers continually switch digital media
Mobile
:
Digital Immigrants
:
Innerscope Research
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