Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Micro Trends
Scattered Schools
With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.
Youth
:
Generation Z
:
Travel
Markets
Emerging Youth: China
Showing their post-pandemic resilience, young Chinese are fusing highly disparate worlds: cloud raves, pastoral living and nostalgic apparel.
Youth
:
Generation Z
:
China
Big Ideas
How beauty is being refined for Generation Z
New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.
Youth
:
Beauty
:
Skincare
Viewpoints
Gen Z Perspectives: US
Yale graduate Tarek Ziad unpacks the phenomenon of cottagecore and what’s driving Generation Z’s whimsical fascination with rural living.
Youth
:
Workplace
:
Digital
Micro Trends
Alumni Incubators
As Covid-19 risks stunting Generation Z’s career prospects, brands are stepping in to nurture the next generation of talent.
Youth
:
Workplace
:
Fashion
Viewpoints
It’s time to decolonise education, say Gen Z
Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised education reform.
Youth
:
Education
:
BLM
Micro Trends
Music-powerment
Post-lockdown, Generation Z are seeking more democratised music communities, blurring the worlds of education and creation.
Music
:
Entertainment
:
Youth
Viewpoints
Gen Z Perspectives: UK
The latest edition of our Generation Z insight series reveals British teenagers’ pioneering attitudes to the Black Lives Matter movement.
Youth
:
Society
:
Dislocated World
Viewpoints
How Gen Z are reshaping the offline world
Young people have fashioned the digital world. Wilson Oryema, co-founder of Regenerative Futures, believes it’s time they revive offline systems too.
Youth
:
Sustainability
:
Civic Brands
Viewpoints
Gen Z Perspectives: India
In collaboration with 31st State, our new series unearths global insights on the biggest mindset shifts among Generation Z.
Youth
:
Mental Health
:
Health
Markets
Emerging Youth: Australia
Faced with one crisis after another, Australia’s youth are using digital platforms to reflect on their identities, educate their peers and satirise...
Youth
:
Australia
:
Covid-19
Viewpoints
Why Generation Z are creating activist-tainment
Tamseel Hussain, founder of Pluc TV, on how a ‘generation of misfits’ is driving more purposeful social media storytelling for India and beyond.
Youth
:
Media
:
Entertainment
Big Ideas
Socially distant dating
An increased reliance on virtual connectivity has resulted in innovations that enable daters to match from afar – and mitigate feelings of swipe fa...
Dating
:
Online Dating
:
Dating App
Big Ideas
Rebranding recruitment for Generation Z
Workplaces and education institutions are firing up their recruitment campaigns to focus on empathy, purpose and Gen Viz aesthetics.
Youth
:
Media
:
Workplace
Markets
Emerging Youth: Brazil
Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth
:
Media
:
Digital
Viewpoints
Radical healing is the future of nightlife
Aisha Mirza, the founder of sober club night Misery, explains why embedding therapy into the night-time economy is empowering marginalised communit...
Youth
:
LGBT
:
Nightlife
Markets
Generation Homebody
Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth
:
Fashion
:
Wellbeing
Markets
Emerging Youth: Indonesia
Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.
Youth
:
Media
:
Education
Big Ideas
The emerging youth zines causing media anarchy
Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from regulated me...
Youth
:
Media
:
Generation Z
Viewpoints
How to engage the Chinese travellers of tomorrow
Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...
Food
:
Travel
:
Tourism
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN