Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Communities

Slash/Slash Generation

Graduating from a do-it-yourself philosophy to one that espouses a do-it-all attitude, Slash/Slashers embrace various careers that overlap and cros...

Markets

New social media landscapes

Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...

Social Media : JupiterResearch : Digital Divide

Micro Trends

Printed Blogs

Blogs : Magazines : Print

Communities

New Male Dandy

The most recognisable of all our male groups, the New Male Dandy embodies a louche, romantic spirit, whether he has fulfilled his dream by fronting...

Cosmetics : Jack Daniels : Guardian

Big Ideas

Entry into social media channels proves increasingly important for brands

Lounge Bohemia : Shoreditch : James Bull

Markets

Market report: China

For a decade the world has watched China in awe. Some did so from a distance, others leapt right in. Today, however, involvement with the country n...

China : Jigsaw International : Hong Kong

Micro Trends

Escape into horror

Films : Horror : Entertainment

Micro Trends

Mono dining

Choice is off the menu as restaurant chains offer just one dish.

Restaurants : Dining : McDonalds

Big Ideas

Back to basics: Frugal shoppers make a comeback

Procter & Gamble : Kimberly-Clark : Colgate-Palmolive

Markets

The food space revolution

Beyond the downturn, food will continue to viewed as a design-driven cultural experience as much as a nutritionally based culinary one. As our Food...

The Foodists : ABC Cooking Studio : Tokyo Curry Lab

Micro Trends

Utility workwear

Revival : Workwear : Utility

Markets

Market report: The Middle East

Often overlooked because of its geopolitical instability, the Middle East now represents a consumer market that can no longer be ignored. With an a...

Copenhagen Institute For Futures Studies : UAE : Dubai

Big Ideas

Multimedia digital formats set to drive home rental sales

Multimedia : Digital Formats : Blue-ray

Big Ideas

Micro entertainment set to make mega impact

Informa Telecoms And Media : Apple : Netflix

Big Ideas

Kids’ foods grow up

Ready Meals : Nutrition : Cooking

Viewpoints

Mike Walsh : The future of entertainment and media lies in audience networks

Tech-anthropologist and author Mike Walsh talks about the future of entertainment and media.

New Media Landscapes : Mike Walsh : The Female Web

Viewpoints

Don Tapscott : Harness the power of the digital generation

Author Don Tapscott talks about harnessing the power of the digital generation.

Don Tapscott : Grown Up Digital : Facebook

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...

Referral : E-commerce : Social Networks

Micro Trends

Toyhacking

The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...

Toys : Hacking : Re-model

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