Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Online retail beats offline for bargains

Big Ideas

Online retail beats offline for bargains

Online retail beats offline for bargains
OECD : Paris : E-commerce
Rent-a-dress service wins over women

Big Ideas

Rent-a-dress service wins over women

Rent-a-dress service wins over women
Rent The Runway : Harvard Business School : New York
In Japan, male consumers get girly

Big Ideas

In Japan, male consumers get girly

In Japan, male consumers get girly
Streetwear : Anti-career : Herbivore
Foods that target children are under fire in the US

Big Ideas

Foods that target children are under fire in the US

Foods that target children are under fire in the US
Kelloggs : General Mills : Cereal
Touchscreen tech takes off

Big Ideas

Touchscreen tech takes off

Touchscreen tech takes off
Austin : Windows 7 : Touchscreen
For brands socialising with fans, Facebook proves a handy resource

Big Ideas

For brands socialising with fans, Facebook proves a handy resource

For brands socialising with fans, Facebook proves a handy resource
Facebook : WWD : Social Media
Consumers increasingly watching online

Big Ideas

Consumers increasingly watching online

Consumers increasingly watching online
Forrester Research : Online Video : Streaming
Food brand pays bloggers to cover product range

Big Ideas

Food brand pays bloggers to cover product range

Food brand pays bloggers to cover product range
Kraft : Velveeta : Social Media
Female gaming continues to grow

Big Ideas

Female gaming continues to grow

Female gaming continues to grow
Tokyo : Japan : Video Games
New Millennials want Brandtocracies, not broadcasting, online

Big Ideas

New Millennials want Brandtocracies, not broadcasting, online

New Millennials want Brandtocracies, not broadcasting, online
YouthNet : Digital Natives : Internet
Teen boys aren't tearaways, new research reveals

Big Ideas

Teen boys aren't tearaways, new research reveals

Teen boys aren’t tearaways, new research reveals
School : Positive : Ambitious
Consumers increasingly playing on the go

Big Ideas

Consumers increasingly playing on the go

Consumers increasingly playing on the go
Japan : Video Games : Mobile Games
Extreme pogo bounces in popularity

Big Ideas

Extreme pogo bounces in popularity

Extreme pogo bounces in popularity
Pittsburgh : Pennsylvania : Extreme Sports
Hotels court their youngest customers

Big Ideas

Hotels court their youngest customers

Hotels court their youngest customers
Boston : Four Seasons : Children
Computer screens want users to reach out and touch them

Big Ideas

Computer screens want users to reach out and touch them

Computer screens want users to reach out and touch them
Austin : NPD : DisplaySearch
For teenagers, streaming music rules over ownership

Big Ideas

For teenagers, streaming music rules over ownership

For teenagers, streaming music rules over ownership
Leading Question : Spotify : Imeem
New FemTech

Micro Trends

New FemTech

New FemTech
Womenomics : Feminism : Intuition
Mobile apps and future profits

Markets

Mobile apps and future profits

Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...
Smartphones : Apps : Iphone
Music 3.0

Markets

Music 3.0

The music industry is changing at an unprecedented rate. Artists are changing the way they produce music; fans are inventing new ways to discover, ...
Music : Napster : Nielsen
Online luxury

Markets

Online luxury

Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...
Online Luxury : Ledbury Research : Google
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