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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Foods that target children are under fire in the US
Foods that target children are under fire in the US
Kelloggs
:
General Mills
:
Cereal
Big Ideas
Touchscreen tech takes off
Touchscreen tech takes off
Austin
:
Windows 7
:
Touchscreen
Big Ideas
For brands socialising with fans, Facebook proves a handy resource
For brands socialising with fans, Facebook proves a handy resource
Facebook
:
WWD
:
Social Media
Big Ideas
Consumers increasingly watching online
Consumers increasingly watching online
Forrester Research
:
Online Video
:
Streaming
Big Ideas
Food brand pays bloggers to cover product range
Food brand pays bloggers to cover product range
Kraft
:
Velveeta
:
Social Media
Big Ideas
Female gaming continues to grow
Female gaming continues to grow
Tokyo
:
Japan
:
Video Games
Big Ideas
New Millennials want Brandtocracies, not broadcasting, online
New Millennials want Brandtocracies, not broadcasting, online
YouthNet
:
Digital Natives
:
Internet
Big Ideas
Teen boys aren't tearaways, new research reveals
Teen boys aren’t tearaways, new research reveals
School
:
Positive
:
Ambitious
Big Ideas
Consumers increasingly playing on the go
Consumers increasingly playing on the go
Japan
:
Video Games
:
Mobile Games
Big Ideas
Extreme pogo bounces in popularity
Extreme pogo bounces in popularity
Pittsburgh
:
Pennsylvania
:
Extreme Sports
Big Ideas
Hotels court their youngest customers
Hotels court their youngest customers
Boston
:
Four Seasons
:
Children
Big Ideas
Computer screens want users to reach out and touch them
Computer screens want users to reach out and touch them
Austin
:
NPD
:
DisplaySearch
Big Ideas
For teenagers, streaming music rules over ownership
For teenagers, streaming music rules over ownership
Leading Question
:
Spotify
:
Imeem
Micro Trends
New FemTech
New FemTech
Womenomics
:
Feminism
:
Intuition
Markets
Mobile apps and future profits
Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...
Smartphones
:
Apps
:
Iphone
Markets
Music 3.0
The music industry is changing at an unprecedented rate. Artists are changing the way they produce music; fans are inventing new ways to discover, ...
Music
:
Napster
:
Nielsen
Markets
Online luxury
Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...
Online Luxury
:
Ledbury Research
:
Google
Micro Trends
Dining 2.0
A new breed of high-tech, high-gloss immersive dining spaces is appearing on the scene. Dining 2.0 describes this new generation of bars, clubs and...
Restaurant
:
Technology
:
Web 2.0
Big Ideas
Motion-control and connective devices rule at E3 conference
Motion-control and connective devices rule at E3 conference
E3
:
Project Natal
:
Nintendo
Big Ideas
Travel & Hospitality tweets
Travel & Hospitality tweets
Twitter
:
Travel
:
JetBlue
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