Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next
Gen Z in India
Gen Z Dating Futures
Erotic-tainment
Safe Hate Spaces
Wild Things

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...
Downsizing : Digital Detox : Outdoor
Europeans reluctant to give up spa treatments

Big Ideas

Europeans reluctant to give up spa treatments

Europeans reluctant to give up spa treatments
Cosmetics Business : Paris : Spa
Facebook fan pages turn into e-shops

Big Ideas

Facebook fan pages turn into e-shops

Facebook fan pages turn into e-shops
Facebook : E-commerce : Brand Loyalty
Online shopping

Markets

Online shopping

Now the novelty of online shopping is over, consumers are expecting an ever more compelling digital retail experience. A new report by Future:Poll ...
Online Shopping : Digital Retail : Highlands
Smartphones set to become biggest phone category

Big Ideas

Smartphones set to become biggest phone category

Smartphones set to become biggest phone category
Smartphones : Nexus One : Google
A quarter of mobile users simultaneously interact with other screens

Big Ideas

A quarter of mobile users simultaneously interact with other screens

A quarter of mobile users simultaneously interact with other screens
Second Screen : Multi-tasking : Yahoo
Brands get local with new social tools

Big Ideas

Brands get local with new social tools

Brands get local with new social tools
Chatroulette : French Connection : Russia
Japanese consumers shun luxury goods

Big Ideas

Japanese consumers shun luxury goods

Japanese consumers shun luxury goods
Uniqlo : Private-label : Own-label
UK theme parks thrive despite economic rollercoaster

Big Ideas

UK theme parks thrive despite economic rollercoaster

UK theme parks thrive despite economic rollercoaster
Theme Parks : Recession : Mintel
Blogtailing

Micro Trends

Blogtailing

Blogtailing
Blogs : Websites : Editorial
Puma leaps into Africa

Big Ideas

Puma leaps into Africa

Puma leaps into Africa
Puma : PUMAVision : Fifa World Cup
Online music services replacing music sales

Big Ideas

Online music services replacing music sales

Online music services replacing music sales
Spotify : Music Streaming : NPD
Magtailing

Micro Trends

Magtailing

Looking for new income streams, publishers are becoming e-tailers and e-tailers are launching magazines.
Magazines : Brandzines : Content
African American spending power to increase by a third

Big Ideas

African American spending power to increase by a third

African American spending power to increase by a third
Tablets : PCs : Spending
Youngsters rethink everyday issues as ‘kidnovation’ takes off

Big Ideas

Youngsters rethink everyday issues as ‘kidnovation’ takes off

Youngsters rethink everyday issues as ‘kidnovation’ takes off
Children : Manufacturing Institute : Fab Lab
Toy story turns to tech and eco-awareness

Big Ideas

Toy story turns to tech and eco-awareness

Toy story turns to tech and eco-awareness
Toys : Trends UK : Mattel
Consumers are becoming Facebook friends with shops

Big Ideas

Consumers are becoming Facebook friends with shops

Consumers are becoming Facebook friends with shops
Facebook : ForeSee : Following
Blogs ditched by savvy social networking teens

Big Ideas

Blogs ditched by savvy social networking teens

Blogs ditched by savvy social networking teens
Twitter : Teens : Updates
Smelly teens drive innovation in the personal care market

Big Ideas

Smelly teens drive innovation in the personal care market

Smelly teens drive innovation in the personal care market
Deodorant : Mintel : Grooming
For today’s gamers, style matters

Big Ideas

For today’s gamers, style matters

For today’s gamers, style matters
Atari : Female Gamers : Fashion Gaming
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