Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Macro Trends

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Gen Z in India

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Gen Z Dating Futures

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Erotic-tainment

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Safe Hate Spaces

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Video games the main player in entertainment

Big Ideas

Video games the main player in entertainment

Video games the main player in entertainment

Video Games : Social Gaming : Micropayments

Asian social media surge can boost Travel & Hospitality

Big Ideas

Asian social media surge can boost Travel & Hospitality

Asian social media surge can boost Travel & Hospitality

Singapore : Social Media : Facebook

Micro Trends

P2P business

A new group of peer-to-peer (P2P) businesses are borrowing their modus operandi from illegal file-sharing sites, creating physical networks enablin...

Peer-to-peer : Illegal File-Sharing : Websites

Markets

Geo-marketing

As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...

Geo-fencing : Geo-tagging : LBS

Iranian beauty revolution sees market flourish

Big Ideas

Iranian beauty revolution sees market flourish

Iranian beauty revolution sees market flourish

Iran : Cosmetics : TBMA

Loyalty apps: helping to make life easier

Big Ideas

Loyalty apps: helping to make life easier

Loyalty apps: helping to make life easier

Loyalty Apps : Loyalty : LooptStar

In South Korea mobile tv is one to watch as half of population tunes in

Big Ideas

In South Korea mobile tv is one to watch as half of population tunes in

In South Korea mobile tv is one to watch as half of population tunes in

South Korea : Mobile TV : World Cup

Topshop Knightsbridge caters for premium crowd

Big Ideas

Topshop Knightsbridge caters for premium crowd

Topshop Knightsbridge caters for premium crowd

Topshop : Harrods : Meadham Kirchoff

New Facebook feature to prompt geo-marketing shift

Big Ideas

New Facebook feature to prompt geo-marketing shift

New Facebook feature to prompt geo-marketing shift

Facebook : Geo-location : Foursquare

Chinese e-commerce grows at a rapid pace

Big Ideas

Chinese e-commerce grows at a rapid pace

Chinese e-commerce grows at a rapid pace

China : E-commerce : Boston Consulting Group

New app recommends a task per day

Big Ideas

New app recommends a task per day

New app recommends a task per day

Nokia : The School Of Life : Ovi

Four out of five consumers want social media to be part of shopping

Big Ideas

Four out of five consumers want social media to be part of shopping

Four out of five consumers want social media to be part of shopping

Google : Purchase Online : Research Offline

Over half of consumers engage with app Media

Big Ideas

Over half of consumers engage with app Media

Over half of consumers engage with app Media

Digital : Always-on : Phone

Making child’s play out of social media

Big Ideas

Making child’s play out of social media

Making child’s play out of social media

Boaki : Social Media : Habbo Hotel

New wave of social media drives location-specific apptailing

Big Ideas

New wave of social media drives location-specific apptailing

New wave of social media drives location-specific apptailing

Social Media : LBS : Location

Vast majority pay nothing for online news

Big Ideas

Vast majority pay nothing for online news

Vast majority pay nothing for online news

KPMG : Newspapers : Paywalls

Lifestyle and environment drive developments in personal care Branding & Packaging

Big Ideas

Lifestyle and environment drive developments in personal care Branding & Packaging

Lifestyle and environment drive developments in personal care Branding & Packaging

Beauty Packaging : Pira International : Maybelline

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...

Downsizing : Digital Detox : Outdoor

Europeans reluctant to give up spa treatments

Big Ideas

Europeans reluctant to give up spa treatments

Europeans reluctant to give up spa treatments

Cosmetics Business : Paris : Spa

Facebook fan pages turn into e-shops

Big Ideas

Facebook fan pages turn into e-shops

Facebook fan pages turn into e-shops

Facebook : E-commerce : Brand Loyalty

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