Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Film producers promote Tunnel vision
Film producers promote Tunnel vision
Sydney
:
Crowdfunding
:
The Tunnel
Big Ideas
Corona campaign dances to the Latin beat
Corona campaign dances to the Latin beat
Miami
:
Hispanic
:
Corona
Micro Trends
Hyperseasonal selling
The concept of cosmetics seasons came, of course, from the catwalk. But as fashion seasons are being challenged, so too is the concept of seasons f...
Seasonal
:
Trends
:
Catwalks
Big Ideas
Video games the main player in entertainment
Video games the main player in entertainment
Video Games
:
Social Gaming
:
Micropayments
Big Ideas
Asian social media surge can boost Travel & Hospitality
Asian social media surge can boost Travel & Hospitality
Singapore
:
Social Media
:
Facebook
Micro Trends
P2P business
A new group of peer-to-peer (P2P) businesses are borrowing their modus operandi from illegal file-sharing sites, creating physical networks enablin...
Peer-to-peer
:
Illegal File-Sharing
:
Websites
Markets
Geo-marketing
As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...
Geo-fencing
:
Geo-tagging
:
LBS
Big Ideas
Iranian beauty revolution sees market flourish
Iranian beauty revolution sees market flourish
Iran
:
Cosmetics
:
TBMA
Big Ideas
Loyalty apps: helping to make life easier
Loyalty apps: helping to make life easier
Loyalty Apps
:
Loyalty
:
LooptStar
Big Ideas
In South Korea mobile tv is one to watch as half of population tunes in
In South Korea mobile tv is one to watch as half of population tunes in
South Korea
:
Mobile TV
:
World Cup
Big Ideas
Topshop Knightsbridge caters for premium crowd
Topshop Knightsbridge caters for premium crowd
Topshop
:
Harrods
:
Meadham Kirchoff
Big Ideas
New Facebook feature to prompt geo-marketing shift
New Facebook feature to prompt geo-marketing shift
Facebook
:
Geo-location
:
Foursquare
Big Ideas
Chinese e-commerce grows at a rapid pace
Chinese e-commerce grows at a rapid pace
China
:
E-commerce
:
Boston Consulting Group
Big Ideas
New app recommends a task per day
New app recommends a task per day
Nokia
:
The School Of Life
:
Ovi
Big Ideas
Four out of five consumers want social media to be part of shopping
Four out of five consumers want social media to be part of shopping
Google
:
Purchase Online
:
Research Offline
Big Ideas
Over half of consumers engage with app Media
Over half of consumers engage with app Media
Digital
:
Always-on
:
Phone
Big Ideas
Making child’s play out of social media
Making child’s play out of social media
Boaki
:
Social Media
:
Habbo Hotel
Big Ideas
New wave of social media drives location-specific apptailing
New wave of social media drives location-specific apptailing
Social Media
:
LBS
:
Location
Big Ideas
Vast majority pay nothing for online news
Vast majority pay nothing for online news
KPMG
:
Newspapers
:
Paywalls
Big Ideas
Lifestyle and environment drive developments in personal care Branding & Packaging
Lifestyle and environment drive developments in personal care Branding & Packaging
Beauty Packaging
:
Pira International
:
Maybelline
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/filestorage/images/123688/shot-26-crop-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/123274/123456789o0.png)
:strip_exif():strip_icc()/filestorage/images/123181/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/123011/394222235-18393868630031269-7993858825637362682-n.jpg)
:strip_exif():strip_icc()/201006%2F2182%2Fsection_thumb%2FThe_Tunnel_by_Julian_Harvey_and_Enzo_Tedeschi%2C_Sydney_sec_thumb.png)
:strip_exif():strip_icc()/201006%2F2174%2Fsection_thumb%2FCorona_bottle_sec.jpg)
:strip_exif():strip_icc()/201006%2F2173%2Fsection_thumb%2Fchanelvendetta1.jpg)
:strip_exif():strip_icc()/201006%2F2117%2Fsection_thumb%2F11%25_up.jpg)
:strip_exif():strip_icc()/201006%2F2096%2Fsection_thumb%2F51%25.jpg)
:strip_exif():strip_icc()/201006%2F2098%2Fsection_thumb%2FScreen_shot_2010-06-14_at_17.57.38.png)
:strip_exif():strip_icc()/201006%2F2078%2Fsection_thumb%2FFoursquare_Barista_badge_from_Starbucks_on_iphone.jpg){kind=icon}
:strip_exif():strip_icc()/201006%2F2058%2Fimage%2FGuerlain_perfume.jpg)
:strip_exif():strip_icc()/201006%2F2048%2Fsection_thumb%2FPhoneSplash.jpg)
:strip_exif():strip_icc()/201006%2F2054%2Fsection_thumb%2F56%25.jpg)
:strip_exif():strip_icc()/201005%2F2003%2Fsection_thumb%2FScreen_shot_2010-05-24_at_13.50.30.png)
:strip_exif():strip_icc()/201005%2F1990%2Fsection_thumb%2Ffacebook-iphone-30_crop.jpg)
:strip_exif():strip_icc()/201005%2F1961%2Fsection_thumb%2F170%25up.jpg)
:strip_exif():strip_icc()/201005%2F1972%2Fimage%2FCarpe_Diem_sec.jpg)
:strip_exif():strip_icc()/201005%2F1949%2Fsection_thumb%2F81%25.jpg)
:strip_exif():strip_icc()/201005%2F1944%2Fsection_thumb%2F52%25.jpg)
:strip_exif():strip_icc()/201004%2F1886%2Fsection_thumb%2FBoaki_2.png)
:strip_exif():strip_icc()/201004%2F1858%2Fimage%2FFoursquare_Barista_badge_from_Starbucks_on_iphone.jpg){kind=icon}
:strip_exif():strip_icc()/201004%2F1849%2Fsection_thumb%2F88%25.jpg)
:strip_exif():strip_icc()/201004%2F1852%2Fsection_thumb%2FThe_Art_of_Shaving_Travel_Kit%2C_3floz_2.jpg)