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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Micro Trends
Decoding Masculinity
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.
Micro Trends
Pop-up Cinemas
Pop-up Cinemas
Pop-up
:
Vintage Mobile Cinema
:
Abandoned Spaces
Micro Trends
UPDATE: Check-in Culture
First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...
Tracking
:
Auto Check-in
:
Nike+
Big Ideas
Young generation keep holidays in the family
Young generation keep holidays in the family
Online
:
Family
:
Booking
Big Ideas
Chinese fashion brands enter the front line
Chinese fashion brands enter the front line
China
:
Local Brands
:
Forever
Big Ideas
Reward scheme can kick-start a shopping trip
Reward scheme can kick-start a shopping trip
Shopkick
:
LBS
:
Location
Big Ideas
Viewers to switch on to internet tv
Viewers to switch on to internet tv
Tv
:
Internet TV
:
Generator
Micro Trends
Coffee Unplugged
Never mind the espresso. Brewed coffee is making a comeback. A group of new coffee shops is rediscovering different brewed varieties.
Revivalist
:
Clever Coffee Dripper
:
AeroPress
Big Ideas
Chinese view the web as tv medium of choice
Chinese view the web as tv medium of choice
China
:
Shanghai
:
Web Video
Micro Trends
V-commerce
Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.
Interactive
:
Tv
:
Burberry
Big Ideas
Blogs prove to be all the fashion in China
Blogs prove to be all the fashion in China
China
:
Beijing
:
Fashion Blogging
Big Ideas
Flattr could signal new tipping point online
Flattr could signal new tipping point online
Online Tipping
:
Tipping
:
Flattr
Big Ideas
Teen ’tox injects fresh cosmetic perspective
Teen ’tox injects fresh cosmetic perspective
Cosmetic Surgery
:
Teenagers
:
Botox
Big Ideas
Social networking reveals its female side
Social networking reveals its female side
Social Networking
:
Facebook
:
Twitter
Big Ideas
Kids show a taste for cooking at summer camp
Kids show a taste for cooking at summer camp
Cooking
:
Education
:
Vermont
Micro Trends
Check-in Culture
First, people started checking in at their favourite places on Foursquare and Gowalla. Now they are letting others know when they watch tv on Philo...
Twitter
:
Bars
:
Philo
Big Ideas
Fashion fit for the Chinese consumer
Fashion fit for the Chinese consumer
China
:
Jeans
:
Levi's
Big Ideas
Mobile services are just the ticket for events
Mobile services are just the ticket for events
M-commerce
:
Juniper Research
:
Twicketer
Viewpoints
Alex Okosi : The importance of Africa’s youth market
Words: Sarah Bentley Visuals: Joanna Tulej
Alex Okosi
:
MTV
:
Geo-marketing
Big Ideas
Fashion brands set green pace with Eco Index
Fashion brands set green pace with Eco Index
Nike
:
Adidas
:
Outdoor Retailer Expo
Big Ideas
Youth driving India's economy
Youth driving India’s economy
India
:
Digital
:
Millennials
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