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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Connection is the name of the game in Macon
Connection is the name of the game in Macon
Gaming
:
Social Gaming
:
Georgia
Big Ideas
Blacktop joins the dots of users’ busy lives
Blacktop joins the dots of users’ busy lives
Blacktop
:
Foursquare
:
Facebook
Big Ideas
Technology enables tv viewers to stream ahead
Technology enables tv viewers to stream ahead
Multi-screen
:
Ericsson
:
ConsumerLab
Big Ideas
Zara extends its online and offline presence
Zara extends its online and offline presence
Zara
:
Inditex
:
Austria
Macro Trends
Generation D
They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pa...
Gen D
:
Teenagers
:
Youth
Big Ideas
E-books Kindle children’s interest in reading
E-books Kindle children’s interest in reading
E-books
:
Digital Books
:
Scholastic
Big Ideas
Making a drama out of the Chinese web scene
Making a drama out of the Chinese web scene
China
:
Shanghai
:
Online Video
Big Ideas
Internet population in BRICI countries will double
Internet population in BRICI countries will double
BRICs
:
Boston Consulting Group
:
Online Behaviour
Big Ideas
Culture and art thrown into the fashion mix
Culture and art thrown into the fashion mix
London Fashion Week
:
Club Kids
:
Louise Gray
Big Ideas
Toys R Us Express on fast track to Christmas
Toys R Us Express on fast track to Christmas
Toys R Us
:
Pop-up
:
Temporary Retail
Micro Trends
Pop-up Cinemas
Pop-up Cinemas
Pop-up
:
Vintage Mobile Cinema
:
Abandoned Spaces
Micro Trends
UPDATE: Check-in Culture
First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...
Tracking
:
Auto Check-in
:
Nike+
Big Ideas
Young generation keep holidays in the family
Young generation keep holidays in the family
Online
:
Family
:
Booking
Big Ideas
Chinese fashion brands enter the front line
Chinese fashion brands enter the front line
China
:
Local Brands
:
Forever
Big Ideas
Reward scheme can kick-start a shopping trip
Reward scheme can kick-start a shopping trip
Shopkick
:
LBS
:
Location
Big Ideas
Viewers to switch on to internet tv
Viewers to switch on to internet tv
Tv
:
Internet TV
:
Generator
Micro Trends
Coffee Unplugged
Never mind the espresso. Brewed coffee is making a comeback. A group of new coffee shops is rediscovering different brewed varieties.
Revivalist
:
Clever Coffee Dripper
:
AeroPress
Big Ideas
Chinese view the web as tv medium of choice
Chinese view the web as tv medium of choice
China
:
Shanghai
:
Web Video
Micro Trends
V-commerce
Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.
Interactive
:
Tv
:
Burberry
Big Ideas
Blogs prove to be all the fashion in China
Blogs prove to be all the fashion in China
China
:
Beijing
:
Fashion Blogging
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