Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next
Homely Hospitality
Augmented Futures for Next-Gen Teens
Gen Z in Kenya
Decoding Masculinity
Starbucks serves local highlights

Big Ideas

Starbucks serves local highlights

Starbucks serves local highlights
Starbucks : Media : Yahoo
Britons set to spend more online at Christmas

Big Ideas

Britons set to spend more online at Christmas

Britons set to spend more online at Christmas
Christmas : Online Retail : E-commerce
Sears shapes up for Gen Y

Big Ideas

Sears shapes up for Gen Y

Sears shapes up for Gen Y
Sears : Berlin : Forever 21
UPDATE: Magtailing

Micro Trends

UPDATE: Magtailing

We first reported on the magtailing trend when we noticed a number of online stores produce editorial content on their websites. Now the trend has ...
Wallpaper : My-Wardrobe : Elle
Moshi Monsters

Design Directions

Moshi Monsters

In the 90s, the Tamagotchi, a small plastic toy with an LED screen, let children take care of a digital pet. They could feed and clean it, but that...
Utility Apps

Markets

Utility Apps

Brands are using mobile apps as practical tools to assist, educate and serve consumers in and out of stores.
Utility Apps : Mobile Apps : Apps
US teens send 8% more texts than last year

Big Ideas

US teens send 8% more texts than last year

US teens send 8% more texts than last year
Internet : Text : Status
Limited tweet response sends brands a message

Big Ideas

Limited tweet response sends brands a message

Limited tweet response sends brands a message
Twitter : Social Media : Sysomos
App puts assistant on call

Big Ideas

App puts assistant on call

App puts assistant on call
Debenhams : Iphone : Apps
Claire’s fans haul the brand into the future

Big Ideas

Claire’s fans haul the brand into the future

Claire’s fans haul the brand into the future
Claire's : Curation : Blogging
Social media all of a Twitter about Gap logo

Big Ideas

Social media all of a Twitter about Gap logo

Social media all of a Twitter about Gap logo
Gap : Graphic Design : Rebranding
Face-to-face contact is brands’ new Facebook

Big Ideas

Face-to-face contact is brands’ new Facebook

Face-to-face contact is brands’ new Facebook
In Person : Conviviality : Starcom MediaVest Group
Social networks are channel of choice for 61%

Big Ideas

Social networks are channel of choice for 61%

Social networks are channel of choice for 61%
Social Networking : Facebook : TNS
Connection is the name of the game in Macon

Big Ideas

Connection is the name of the game in Macon

Connection is the name of the game in Macon
Gaming : Social Gaming : Georgia
Blacktop joins the dots of users’ busy lives

Big Ideas

Blacktop joins the dots of users’ busy lives

Blacktop joins the dots of users’ busy lives
Blacktop : Foursquare : Facebook
Technology enables tv viewers to stream ahead

Big Ideas

Technology enables tv viewers to stream ahead

Technology enables tv viewers to stream ahead
Multi-screen : Ericsson : ConsumerLab
Zara extends its online and offline presence

Big Ideas

Zara extends its online and offline presence

Zara extends its online and offline presence
Zara : Inditex : Austria
Generation D

Macro Trends

Generation D

They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pa...
Gen D : Teenagers : Youth
E-books Kindle children’s interest in reading

Big Ideas

E-books Kindle children’s interest in reading

E-books Kindle children’s interest in reading
E-books : Digital Books : Scholastic
Making a drama out of the Chinese web scene

Big Ideas

Making a drama out of the Chinese web scene

Making a drama out of the Chinese web scene
China : Shanghai : Online Video
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