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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Harrods follows the crowd on Burberry selection
Harrods follows the crowd on Burberry selection
Burberry
:
Harrods
:
Facebook
Big Ideas
India's Generation I are the next big spenders
India’s Generation I are the next big spenders
China
:
Emerging Economy
:
Consumer Spending
Big Ideas
Samsung sees double with new Duos smartphones
Samsung sees double with new Duos smartphones
Samsung
:
India
:
Emerging Markets
Big Ideas
Film reflects potential of glass technology
Film reflects potential of glass technology
Touch-screen
:
Digital Futures
:
Tv
Viewpoints
Carri Munden : Netstalgia
Cassette Playa director and head designer Carri Munden talks Netstalgia.
Tumblr
:
Carri Munden
:
Social Networking
Big Ideas
PayPal eyes payment deals with physical retailers
PayPal eyes payment deals with physical retailers
PayPal
:
Tills
:
Cash-wrap
Big Ideas
Glamour taxis along in new m-commerce drive
Glamour taxis along in new m-commerce drive
Glamour
:
M-commerce
:
Taxis
Big Ideas
UK retailer gets in training on denim sales
UK retailer gets in training on denim sales
Selfridges
:
Denim
:
Nudie
Big Ideas
Retail Analysis: Boxpark pop-up mall takes a social approach
Boxpark pop-up mall takes a social approach
Boxpark
:
Temporary
:
Shoreditch
Big Ideas
Tool predicts behaviour by studying media usage
Tool predicts behaviour by studying media usage
MIT Media Lab
:
Human Dynamics Laboratory
:
Logic
Big Ideas
Cereal Branding & Packaging is on Target for 80's revival
Cereal Branding & Packaging is on Target for 80’s revival
General Mills
:
Cereal
:
Atari
Big Ideas
LG's Magic remote control is a good listener
LG’s Magic remote control is a good listener
LG Electronics
:
Magic Remote
:
Remote Control
Big Ideas
KLM flies in with new Meet & Seat service
KLM flies in with new Meet & Seat service
KLM
:
Airline
:
Social
Big Ideas
Pinterest climbs the social network ladder
Pinterest climbs the social network ladder
Pinterest
:
Shareaholic
:
YouTube
Markets
Mexico Market
International influence and local traditions combine in North America’s fastest growing market.
Mexico
:
Market Research
:
Urbanism
Big Ideas
Young Turks prompt surge in mall development
Young Turks prompt surge in mall development
Shopping
:
Jones Lang
:
Union Investment Real Estate
Big Ideas
Community lab crowdsources biotech innovation
Community lab crowdsources biotech innovation
BioCurious
:
Crowdsourcing
:
Laboratory
Big Ideas
Changers solar charger gives power to the people
Changers solar charger gives power to the people
Chargers
:
Energy
:
Carbon Footprint
Big Ideas
Brazil retailer crowdsources virtual merchandise
Brazil retailer crowdsources virtual merchandise
Magazine Você
:
Virtual
:
Store
Big Ideas
Bodymetrics is a good fit with online shoppers
Bodymetrics is a good fit with online shoppers
Bodymetrics
:
Scanning
:
Body Shape
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