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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Viewpoints
Augmented Futures for Next-Gen Teens
Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford discusses how Augmented Futures – a fusion of science, storytelling and futurism – can empower underrepresented teens to shape their own success.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Gen Z's Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a strong sense of national pride.
Communities
Netstalgics
We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...
Internet
:
90s
:
Social Networks
Big Ideas
Westfield’s digital approach to fashion retail
Westfield’s digital approach to fashion retail
Westfield
:
Shopping Centre
:
Exhibition
Big Ideas
CityMaps plugs into social media landscape
CityMaps plugs into social media landscape
City Maps
:
Groupon
:
Living Social
Big Ideas
Food is free but time is money at Russian café
Food is free but time is money at Russian café
Internet
:
Convenience
:
Café
Big Ideas
The Hunger Games’ Second Life style builds buzz
The Hunger Games’ Second Life style builds buzz
The Hunger Games
:
Capitol Couture
:
Storytelling
Big Ideas
App gives women a chance to let their hair down
App gives women a chance to let their hair down
The House Of Mikko
:
Beauty
:
Personalisation
Big Ideas
Department store trials customer service app
Department store trials customer service app
Neiman Marcus
:
App
:
Customer Service
Big Ideas
Moshi Monsters sing to Generation D's tune
Moshi Monsters sing to Generation D’s tune
Moshi Monsters
:
Mind Candy
:
Music Rox!
Big Ideas
Zynga plays away from Facebook with new site
Zynga plays away from Facebook with new site
Zynga
:
Facebook
:
Gaming
Big Ideas
18 -34 age group in US is well connected online
18 -34 age group in US is well connected online
Media
:
Online Video
:
Social Networks
Big Ideas
New York taxis offer customers a Square deal
New York taxis offer customers a Square deal
Square
:
Taxi
:
Payment
Big Ideas
Selfridges combines high-tech with high-fashion
Selfridges combines high-tech with high-fashion
Selfridges
:
Phy-gital
:
Bespoke
Big Ideas
Voice-enabled searches will drive m-commerce
Voice-enabled searches will drive m-commerce
Google
:
Search
:
Voice
Big Ideas
Channel 4 launches new social media channel
Channel 4 launches new social media channel
Channel 4
:
Tv
:
Social Media
Big Ideas
French wineries turn to Chinese social media
French wineries turn to Chinese social media
Wine
:
China
:
Social Media
Big Ideas
World of Wanders as site changes its offer
World of Wanders as site changes its offer
Wanderfly
:
Nectar & Pulse
:
Tourism
Macro Trends
Netstalgia
A new generation of creatives is rejecting today’s polished, corporate internet and remaking it with a 90s twist.
Nostalgia
:
Internet
:
Netstalgic
Big Ideas
Bus stop charity ad campaign is gender-specific
Outdoor advertising agency Clear Channel and Curb Media have created a bus stop advertisement for charity Plan UK that shows different content to m...
Facial Recognition
:
Gender
:
Outdoor
Big Ideas
A little of what you Fancy makes you money
A little of what you Fancy makes you money
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Fashion label pins hopes on a new live event
Fashion label pins hopes on a new live event
Caslypso
:
St Barts
:
Pinterest
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