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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
French wineries turn to Chinese social media
French wineries turn to Chinese social media
Wine
:
China
:
Social Media
Big Ideas
World of Wanders as site changes its offer
World of Wanders as site changes its offer
Wanderfly
:
Nectar & Pulse
:
Tourism
Macro Trends
Netstalgia
A new generation of creatives is rejecting today’s polished, corporate internet and remaking it with a 90s twist.
Nostalgia
:
Internet
:
Netstalgic
Big Ideas
Bus stop charity ad campaign is gender-specific
Outdoor advertising agency Clear Channel and Curb Media have created a bus stop advertisement for charity Plan UK that shows different content to m...
Facial Recognition
:
Gender
:
Outdoor
Big Ideas
A little of what you Fancy makes you money
A little of what you Fancy makes you money
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Fashion label pins hopes on a new live event
Fashion label pins hopes on a new live event
Caslypso
:
St Barts
:
Pinterest
Big Ideas
Healthy choice is the order of the day at McDonald’s
Healthy choice is the order of the day at McDonald’s
Build Your Meal
:
McDonalds
:
Healthy
Big Ideas
Raspberry Pi opens up computing to children
Raspberry Pi opens up computing to children
Raspberry Pi
:
Coding
:
Computing
Big Ideas
Charging bag plugs into Sport & Leisure generation
Charging bag plugs into Sport & Leisure generation
Vodaphone
:
Richard Nicoll
:
Smart Phone
Big Ideas
Asia-Pacific leads the way in mobile app use
Asia-Pacific leads the way in mobile app use
Asia Pacific
:
Mobiles
:
App
Big Ideas
Retail analysis: Konzepp, Hong Kong
Retail analysis: Konzepp, Hong Kong
Konzepp
:
Hong Kong
:
Store
Big Ideas
Russia’s Yandex teams up with Twitter
Russia’s Yandex teams up with Twitter
Yandex
:
Microsoft
:
Russia
Big Ideas
Brazilian blogger collective joins e-commerce
Brazilian blogger collective joins e-commerce
F-hits
:
Bloggers
:
Brazil
Big Ideas
Old electronics could be a sustainable business
Old electronics could be a sustainable business
O2
:
Gadgets
:
Vouchers
Big Ideas
Celebrity cereal additions pop up on Twitter
Celebrity cereal additions pop up on Twitter
Totes Amazeballs
:
Kellogs
:
Cereal
Big Ideas
Oscar De la Renta sources ideas from the crowd
Oscar De la Renta sources ideas from the crowd
Facebook
:
Crowdsource
:
Content
Big Ideas
Facebook acts as brands question F-commerce
Facebook acts as brands question F-commerce
Facebook
:
F-commerce
:
Oscar De La Renta
Big Ideas
Harrods follows the crowd on Burberry selection
Harrods follows the crowd on Burberry selection
Burberry
:
Harrods
:
Facebook
Big Ideas
India's Generation I are the next big spenders
India’s Generation I are the next big spenders
China
:
Emerging Economy
:
Consumer Spending
Big Ideas
Samsung sees double with new Duos smartphones
Samsung sees double with new Duos smartphones
Samsung
:
India
:
Emerging Markets
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