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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
More users take a Fancy to social selling site
More users take a Fancy to social selling site
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Tumblr could overtake blogs in online searches
Tumblr could overtake blogs in online searches
Tumblr
:
Search
:
Google
Big Ideas
Livehoods puts check-in locations on the map
Livehoods puts check-in locations on the map
Livehoods
:
Digital
:
Map
Big Ideas
Price becomes the priority for UK Travel & Hospitalitylers
Price becomes the priority for UK Travel & Hospitalitylers
Trip Advisor
:
SkyScanner
:
Apps
Big Ideas
Hollywood sets sights on China with DMG deal
Hollywood sets sights on China with DMG deal
Designers
:
London
:
New York
Viewpoints
Eben Upton : Hackable children’s computer
The man: Eben Upton The idea: Words: Calum Ross Visuals: Joanna Tulej
Raspberry Pi
:
Hackable
:
Eben Upton
Big Ideas
China’s social media users face crackdown
China’s social media users face crackdown
China
:
Sina Weibo
:
Tencent
Big Ideas
Young tablet readers offer brands rich pickings
Young tablet readers offer brands rich pickings
Advertising
:
Print Media
:
Lucky
Big Ideas
Samsung targets African smartphone market
Samsung targets African smartphone market
Samsung
:
Mobiles
:
Sub-Saharan
Communities
Netstalgics
We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...
Internet
:
90s
:
Social Networks
Big Ideas
Westfield’s digital approach to fashion retail
Westfield’s digital approach to fashion retail
Westfield
:
Shopping Centre
:
Exhibition
Big Ideas
CityMaps plugs into social media landscape
CityMaps plugs into social media landscape
City Maps
:
Groupon
:
Living Social
Big Ideas
Food is free but time is money at Russian café
Food is free but time is money at Russian café
Internet
:
Convenience
:
Café
Big Ideas
The Hunger Games’ Second Life style builds buzz
The Hunger Games’ Second Life style builds buzz
The Hunger Games
:
Capitol Couture
:
Storytelling
Big Ideas
App gives women a chance to let their hair down
App gives women a chance to let their hair down
The House Of Mikko
:
Beauty
:
Personalisation
Big Ideas
Department store trials customer service app
Department store trials customer service app
Neiman Marcus
:
App
:
Customer Service
Big Ideas
Moshi Monsters sing to Generation D's tune
Moshi Monsters sing to Generation D’s tune
Moshi Monsters
:
Mind Candy
:
Music Rox!
Big Ideas
Zynga plays away from Facebook with new site
Zynga plays away from Facebook with new site
Zynga
:
Facebook
:
Gaming
Big Ideas
18 -34 age group in US is well connected online
18 -34 age group in US is well connected online
Media
:
Online Video
:
Social Networks
Big Ideas
New York taxis offer customers a Square deal
New York taxis offer customers a Square deal
Square
:
Taxi
:
Payment
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