Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Viewpoints
The New Youth Club
Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community.
Viewpoints
Gen Z’s New Value System
Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.
Viewpoints
Augmented Futures for Next-Gen Teens
Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford discusses how Augmented Futures – a fusion of science, storytelling and futurism – can empower underrepresented teens to shape their own success.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Big Ideas
Savvy Chinese tourists research and book online
Savvy Chinese tourists research and book online
China
:
Affluents
:
Online
Big Ideas
Mobile becoming first choice for online access
Mobile becoming first choice for online access
Mobile
:
Devices
:
M-commerce
Big Ideas
Free apps boost consumer spending on video games
Free apps boost consumer spending on video games
Gaming
:
Fan Studio
:
App
Big Ideas
Twitter takes a leap forward with hashtag pages
Twitter takes a leap forward with hashtag pages
Twitter
:
Hashtag
:
Advertising
Big Ideas
Young consumers continually switch digital media
Young consumers continually switch digital media
Mobile
:
Digital Immigrants
:
Innerscope Research
Big Ideas
Video chat given fresh Airtime on Facebook
Video chat given fresh Airtime on Facebook
Facebook
:
Airtime
:
Social Network
Big Ideas
S-commerce set to be a retail force by 2021
S-commerce set to be a retail force by 2021
Barclays
:
S-Commerce
:
Social Networks
Big Ideas
Pebble dashes forward to Internet of Things
Pebble dashes forward to Internet of Things
Supermechanical
:
Pebble
:
Watch
Big Ideas
Anti-spoiler software lets consumers enjoy sport in peace
Anti-spoiler software lets consumers enjoy sport in peace
Football
:
Internet
:
Sport
Big Ideas
Fashion brand turns fans into investors
Fashion brand turns fans into investors
Fifth & Pacific
:
Shares
:
Juicy Couture
Big Ideas
EBay’s new m-commerce fashion app
EBay’s new m-commerce fashion app
EBay
:
App
:
Swatch
Micro Trends
Video-sharing
A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...
Apps
:
Video Content
:
Smartphones
Big Ideas
Lyst makes sale alerts available on Pinterest
Lyst makes sale alerts available on Pinterest
Lyst
:
Pinterest
:
Curator Generation
Big Ideas
The cleaner that talks in a local dialect
The cleaner that talks in a local dialect
Cocorobo
:
Vacuum Cleaner
:
Tokyo
Big Ideas
Check in to your wardrobe with TagBrand app
Check in to your wardrobe with TagBrand app
E-commerce
:
Ivan Olenchenko
:
TagBrand
Big Ideas
Blogger shames school to make a meal of dinner
Blogger shames school to make a meal of dinner
Blogger
:
Food
:
Never Seconds
Big Ideas
Twitter signs up to new web privacy initiative
Twitter signs up to new web privacy initiative
Twitter
:
Security
:
Do Not Track
Big Ideas
PanoPlaza presents new vision of online retail
PanoPlaza presents new vision of online retail
PanoPlaza
:
Virtual
:
Store
Big Ideas
Barneys provides The Window to social selling
Barneys provides The Window to social selling
Barneys
:
Windows
:
Shoppable Video
Big Ideas
Waterstones takes a leaf out of Amazon’s e-book
Waterstones takes a leaf out of Amazon’s e-book
Waterstones
:
Kindle
:
Amazon
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/121108/the-feel-good-marketplace-by-woo-uk-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/126535/20250225-164236.jpg)
:strip_exif():strip_icc()/filestorage/images/125000/925d5615da4f5fd7-org.jpg)
:strip_exif():strip_icc()/filestorage/images/125592/ada-twist-scientist-s4-non-april-3.jpg)
:strip_exif():strip_icc()/filestorage/images/125394/img-6529.JPG)
:strip_exif():strip_icc()/201206%2F5875%2Fhomepage_image%2F5113654156_68315086e4_o.jpg)
:strip_exif():strip_icc()/201206%2F5876%2Fhomepage_image%2FAcer_Be_touche.jpg)
:strip_exif():strip_icc()/201206%2F5866%2Fhomepage_image%2FFarmville2.jpg)
:strip_exif():strip_icc()/201206%2F5859%2Fhomepage_image%2Fnascar-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5864%2Fhomepage_image%2Fstat-Millenials-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5854%2Fvideo_thumb%2FAirtime-videothumb.jpg)
:strip_exif():strip_icc()/201206%2F5860%2Fsection_thumb%2FStat-Homepage.jpg)
:strip_exif():strip_icc()/201206%2F5852%2Fhomepage_image%2FUntitled-1.png)
:strip_exif():strip_icc()/201206%2F5831%2Fvideo_thumb%2FScreen_shot_2012-06-06_at_17.01.01.png)
:strip_exif():strip_icc()/201206%2F5836%2Fhomepage_image%2FScreen_shot_2012-06-07_at_15.31.57.png)
:strip_exif():strip_icc()/201206%2F5829%2Fhomepage_image%2FHome.jpg)
:strip_exif():strip_icc()/201205%2F5814%2Fsection_thumb%2FhomepageUntitled-1.jpg)
:strip_exif():strip_icc()/201205%2F5807%2Fsection_thumb%2FScreen_shot_2012-05-30_at_17.07.42.png)
:strip_exif():strip_icc()/201205%2F5800%2Fimage%2Fp-change01.png)
:strip_exif():strip_icc()/201205%2F5803%2Fhomepage_image%2FScreen_shot_2012-05-30_at_13.10.15.png)
:strip_exif():strip_icc()/201205%2F5793%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201205%2F5779%2Fimage%2FScreen_shot_2012-05-24_at_17.04.17.png)
:strip_exif():strip_icc()/201205%2F5784%2Fhomepage_image%2FScreen_shot_2012-05-25_at_14.24.59.png)
:strip_exif():strip_icc()/201205%2F5778%2Fvideo_thumb%2FBarney%27s-videothumb.jpg)
:strip_exif():strip_icc()/201205%2F5764%2Fhomepage_image%2FKindle_Touch_%28book%29.jpg)