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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Check in to your wardrobe with TagBrand app
Check in to your wardrobe with TagBrand app
E-commerce
:
Ivan Olenchenko
:
TagBrand
Big Ideas
Blogger shames school to make a meal of dinner
Blogger shames school to make a meal of dinner
Blogger
:
Food
:
Never Seconds
Big Ideas
Twitter signs up to new web privacy initiative
Twitter signs up to new web privacy initiative
Twitter
:
Security
:
Do Not Track
Big Ideas
PanoPlaza presents new vision of online retail
PanoPlaza presents new vision of online retail
PanoPlaza
:
Virtual
:
Store
Big Ideas
Barneys provides The Window to social selling
Barneys provides The Window to social selling
Barneys
:
Windows
:
Shoppable Video
Big Ideas
Waterstones takes a leaf out of Amazon’s e-book
Waterstones takes a leaf out of Amazon’s e-book
Waterstones
:
Kindle
:
Amazon
Big Ideas
Macy’s goes on flea market parade with Bar III
Macy’s goes on flea market parade with Bar III
Macy's
:
Flea Market
:
Bloggers
Big Ideas
Games producers limit teen spending in Japan
Games producers limit teen spending in Japan
Tokyo
:
Gaming
:
Mobile
Big Ideas
Australia woos Chinese with online love drama
Australia woos Chinese with online love drama
Tourism Australia
:
Heartbeat Love
:
Tv
Big Ideas
Pinterest clone pins its hopes on e-commerce
Pinterest clone pins its hopes on e-commerce
Pinterest
:
Buykee
:
Images
Big Ideas
Check-in culture continues to sweep across US
Check-in culture continues to sweep across US
Smartphone
:
Geo-social
:
Check In Culture
Big Ideas
Foursquare launches vouchers to raise income
Foursquare launches vouchers to raise income
Foursquare
:
Merchant
:
Check-in
Viewpoints
Chris Prescott : Gamified shopping
Fantasy Shopper co-founder Chris Prescott talks about ramified shopping.
Gamification
:
Chris Prescott
:
Fantasy Shopper
Big Ideas
Canadian Mint chips in with digital currency
Canadian Mint chips in with digital currency
MintChip
:
V-currency
:
Money
Big Ideas
Nowness reaches out to luxury consumers in China
Nowness reaches out to luxury consumers in China
China
:
Nowness
:
Mandarin
Big Ideas
C&A Brazil brings social media to the retail party
C&A Brazil brings social media to the retail party
C&A
:
Facebook
:
App
Big Ideas
App signals new support for citizen journalism
App signals new support for citizen journalism
Guardian
:
Citizen Journalism
:
App
Viewpoints
Jamie Ryan Dee : Tumblr stardom
Tumblr star Jamie Ryan Dee talks about his newfound fame.
Tumblr
:
Jamie Ryan Dee
:
Blogs
Big Ideas
Health apps grow as users quantify themselves
Health apps grow as users quantify themselves
Fuel Band
:
Up Wristband
:
Self Quants
Big Ideas
Apps give luxury brands a wealth of connections
Apps give luxury brands a wealth of connections
Apps
:
Connections
:
Mobile
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