Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Viewpoints
The New Youth Club
Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community.
Viewpoints
Gen Z’s New Value System
Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a strong sense of national pride.
Big Ideas
Spray-on battery adds new layer of technology
Spray-on battery adds new layer of technology
Rechargable
:
Battery
:
Electronics
Big Ideas
YSL launches Facebook-inspired make-up range
YSL launches Facebook-inspired make-up range
Yves Saint Laurant
:
YSL
:
Facebook F-commerce
Big Ideas
Mobile boom sees rise of m-commerce in Africa
Mobile boom sees rise of m-commerce in Africa
M-commerce
:
Mobile
:
Mimiboard
Big Ideas
Geo-fencing leads retail initiatives at Walmart
Geo-fencing leads retail initiatives at Walmart
Walmart
:
Supermarket
:
Just Nots
Big Ideas
Tween make-up brand harnesses social selling
Tween make-up brand harnesses social selling
Eyedoll Chatter
:
App
:
Personalised
Big Ideas
Saatchi & Saatchi plays the recruitment game
Saatchi & Saatchi plays the recruitment game
Israel
:
Gaming
:
Saatchi & Saatchi
Markets
Vietnam Market
As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...
Vietnam
:
Ho Chi Minh City
:
Hanoi
Big Ideas
China’s luxury children’s market grows rapidly
China’s luxury children’s market grows rapidly
China
:
Kidswear
:
Children
Big Ideas
10% of UK consumers believe laptop is vital
10% of UK consumers believe laptop is vital
Smartphone
:
Poverty Line
:
Social Class
Big Ideas
DIY cosmetics kit lets users become experts
DIY cosmetics kit lets users become experts
Cosmetics
:
Transparency
:
Crowdsourced
Big Ideas
68% of UK consumers trust the internet
68% of UK consumers trust the internet
Google
:
Future Poll
:
PC
Big Ideas
New Google app manages workers on the move
New Google app manages workers on the move
Google
:
Maps
:
Coordinate
Big Ideas
Amazon calls for consumer help on programming
Amazon calls for consumer help on programming
Amazon
:
Tv
:
Instant Video
Markets
South Africa Market
South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa
:
IMF
:
The Economist
Big Ideas
Accessories brand head over heels with Instagram
Accessories brand head over heels with Instagram
Rebecca Minkoff
:
Instagram
:
New York Fashion Week
Big Ideas
Microsoft unveils next step in seamless media
Microsoft unveils next step in seamless media
Microsoft
:
Apps
:
Frictionless
Big Ideas
Savvy Chinese tourists research and book online
Savvy Chinese tourists research and book online
China
:
Affluents
:
Online
Big Ideas
Mobile becoming first choice for online access
Mobile becoming first choice for online access
Mobile
:
Devices
:
M-commerce
Big Ideas
Free apps boost consumer spending on video games
Free apps boost consumer spending on video games
Gaming
:
Fan Studio
:
App
Big Ideas
Twitter takes a leap forward with hashtag pages
Twitter takes a leap forward with hashtag pages
Twitter
:
Hashtag
:
Advertising
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/121108/the-feel-good-marketplace-by-woo-uk-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/126535/20250225-164236.jpg)
:strip_exif():strip_icc()/filestorage/images/125000/925d5615da4f5fd7-org.jpg)
:strip_exif():strip_icc()/filestorage/images/126221/pexels-krm-graphics-2150677566-31540033.jpg)
:strip_exif():strip_icc()/filestorage/images/125158/001-alissa-pili-1.jpeg)
:strip_exif():strip_icc()/201207%2F6040%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201207%2F6030%2Fimage%2FYSL_Devoted_to_Fans%2C_Paris-01.jpg)
:strip_exif():strip_icc()/201207%2F6003%2Fhomepage_image%2FSamsung_Galaxy_Ace_home.jpg)
:strip_exif():strip_icc()/201207%2F5984%2Fvideo_thumb%2FScreen_shot_2012-07-06_at_17.17.35.png)
:strip_exif():strip_icc()/201207%2F5977%2Fimage%2FEyeDoll.jpg)
:strip_exif():strip_icc()/201207%2F5979%2Fsection_thumb%2FDiablo.jpg)
:strip_exif():strip_icc()/201207%2F5962%2Fsection_thumb%2FHomepage.jpg)
:strip_exif():strip_icc()/201207%2F5956%2Fimage%2Fdolce-babies-main_2252522a.jpg)
:strip_exif():strip_icc()/201206%2F5947%2Fsection_thumb%2Flaptop-stat.jpg)
:strip_exif():strip_icc()/201207%2F5944%2Fsection_thumb%2FNaturalis_Make_Up%2C_Paris-2.jpg)
:strip_exif():strip_icc()/201206%2F5933%2Fsection_thumb%2FUK_consumers_trust_the_internet-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5939%2Fsection_thumb%2Fgoogle-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5916%2Fsection_thumb%2FHollywonk-homepage.jpg)
:strip_exif():strip_icc()/201206%2F5897%2Fsection_thumb%2FCROPUnknown_Union_by_Rafael_de_Cardenas03.jpg)
:strip_exif():strip_icc()/201206%2F5887%2Fhomepage_image%2FRebecca_Minkoff_homepage.png)
:strip_exif():strip_icc()/201206%2F5884%2Fhomepage_image%2Ftiles_r11-2.jpg)
:strip_exif():strip_icc()/201206%2F5875%2Fhomepage_image%2F5113654156_68315086e4_o.jpg)
:strip_exif():strip_icc()/201206%2F5876%2Fhomepage_image%2FAcer_Be_touche.jpg)
:strip_exif():strip_icc()/201206%2F5866%2Fhomepage_image%2FFarmville2.jpg)
:strip_exif():strip_icc()/201206%2F5859%2Fhomepage_image%2Fnascar-homepage.jpg)