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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Viewpoints
The New Youth Club
Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community.
Viewpoints
Augmented Futures for Next-Gen Teens
Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford discusses how Augmented Futures – a fusion of science, storytelling and futurism – can empower underrepresented teens to shape their own success.
Markets
Gen Z's Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a strong sense of national pride.
Big Ideas
Spray-on battery adds new layer of technology
Spray-on battery adds new layer of technology
Rechargable
:
Battery
:
Electronics
Big Ideas
YSL launches Facebook-inspired make-up range
YSL launches Facebook-inspired make-up range
Yves Saint Laurant
:
YSL
:
Facebook F-commerce
Big Ideas
Mobile boom sees rise of m-commerce in Africa
Mobile boom sees rise of m-commerce in Africa
M-commerce
:
Mobile
:
Mimiboard
Big Ideas
Geo-fencing leads retail initiatives at Walmart
Geo-fencing leads retail initiatives at Walmart
Walmart
:
Supermarket
:
Just Nots
Big Ideas
Tween make-up brand harnesses social selling
Tween make-up brand harnesses social selling
Eyedoll Chatter
:
App
:
Personalised
Big Ideas
Saatchi & Saatchi plays the recruitment game
Saatchi & Saatchi plays the recruitment game
Israel
:
Gaming
:
Saatchi & Saatchi
Markets
Vietnam Market
As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...
Vietnam
:
Ho Chi Minh City
:
Hanoi
Big Ideas
China’s luxury children’s market grows rapidly
China’s luxury children’s market grows rapidly
China
:
Kidswear
:
Children
Big Ideas
10% of UK consumers believe laptop is vital
10% of UK consumers believe laptop is vital
Smartphone
:
Poverty Line
:
Social Class
Big Ideas
DIY cosmetics kit lets users become experts
DIY cosmetics kit lets users become experts
Cosmetics
:
Transparency
:
Crowdsourced
Big Ideas
68% of UK consumers trust the internet
68% of UK consumers trust the internet
Google
:
Future Poll
:
PC
Big Ideas
New Google app manages workers on the move
New Google app manages workers on the move
Google
:
Maps
:
Coordinate
Big Ideas
Amazon calls for consumer help on programming
Amazon calls for consumer help on programming
Amazon
:
Tv
:
Instant Video
Markets
South Africa Market
South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa
:
IMF
:
The Economist
Big Ideas
Accessories brand head over heels with Instagram
Accessories brand head over heels with Instagram
Rebecca Minkoff
:
Instagram
:
New York Fashion Week
Big Ideas
Microsoft unveils next step in seamless media
Microsoft unveils next step in seamless media
Microsoft
:
Apps
:
Frictionless
Big Ideas
Savvy Chinese tourists research and book online
Savvy Chinese tourists research and book online
China
:
Affluents
:
Online
Big Ideas
Mobile becoming first choice for online access
Mobile becoming first choice for online access
Mobile
:
Devices
:
M-commerce
Big Ideas
Free apps boost consumer spending on video games
Free apps boost consumer spending on video games
Gaming
:
Fan Studio
:
App
Big Ideas
Twitter takes a leap forward with hashtag pages
Twitter takes a leap forward with hashtag pages
Twitter
:
Hashtag
:
Advertising
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