Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next
Gen Z in India
Gen Z Dating Futures
Erotic-tainment
Safe Hate Spaces
Fanado gives music fans quality time with idols

Big Ideas

Fanado gives music fans quality time with idols

Fanado gives music fans quality time with idols
Fanago : Music : Fans
Free People turns consumers into models

Big Ideas

Free People turns consumers into models

Free People turns consumers into models
Free People : User Curated Retail : Video
Smithfield Case launches shopping service for men

Big Ideas

Smithfield Case launches shopping service for men

Smithfield Case launches shopping service for men
Smithfield Case : Menswear : Clothes
Chinese appetite for fashion drives ad spend

Big Ideas

Chinese appetite for fashion drives ad spend

Chinese appetite for fashion drives ad spend
Hearst : Magazines : Chinese
Crowd-funded console brings games back to TV

Big Ideas

Crowd-funded console brings games back to TV

Crowd-funded console brings games back to TV
Ouya : Gaming : Tv
Mexico Social Media Report

Markets

Mexico Social Media Report

With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico : Social Media : Facebook
Spray-on battery adds new layer of technology

Big Ideas

Spray-on battery adds new layer of technology

Spray-on battery adds new layer of technology
Rechargable : Battery : Electronics
YSL launches Facebook-inspired make-up range

Big Ideas

YSL launches Facebook-inspired make-up range

YSL launches Facebook-inspired make-up range
Yves Saint Laurant : YSL : Facebook F-commerce
Mobile boom sees rise of m-commerce in Africa

Big Ideas

Mobile boom sees rise of m-commerce in Africa

Mobile boom sees rise of m-commerce in Africa
M-commerce : Mobile : Mimiboard
Geo-fencing leads retail initiatives at Walmart

Big Ideas

Geo-fencing leads retail initiatives at Walmart

Geo-fencing leads retail initiatives at Walmart
Walmart : Supermarket : Just Nots
Tween make-up brand harnesses social selling

Big Ideas

Tween make-up brand harnesses social selling

Tween make-up brand harnesses social selling
Eyedoll Chatter : App : Personalised
Saatchi & Saatchi plays the recruitment game

Big Ideas

Saatchi & Saatchi plays the recruitment game

Saatchi & Saatchi plays the recruitment game
Israel : Gaming : Saatchi & Saatchi
Vietnam Market

Markets

Vietnam Market

As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...
Vietnam : Ho Chi Minh City : Hanoi
China’s luxury children’s market grows rapidly

Big Ideas

China’s luxury children’s market grows rapidly

China’s luxury children’s market grows rapidly
China : Kidswear : Children
10% of UK consumers believe laptop is vital

Big Ideas

10% of UK consumers believe laptop is vital

10% of UK consumers believe laptop is vital
Smartphone : Poverty Line : Social Class
DIY cosmetics kit lets users become experts

Big Ideas

DIY cosmetics kit lets users become experts

DIY cosmetics kit lets users become experts
Cosmetics : Transparency : Crowdsourced
68% of UK consumers trust the internet

Big Ideas

68% of UK consumers trust the internet

68% of UK consumers trust the internet
Google : Future Poll : PC
New Google app manages workers on the move

Big Ideas

New Google app manages workers on the move

New Google app manages workers on the move
Google : Maps : Coordinate
Amazon calls for consumer help on programming

Big Ideas

Amazon calls for consumer help on programming

Amazon calls for consumer help on programming
Amazon : Tv : Instant Video
South Africa Market

Markets

South Africa Market

South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa : IMF : The Economist
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