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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Gamers hold sway on new social selling site
Gamers hold sway on new social selling site
Tip Or Skip
:
Showrooming
:
Gaming
Big Ideas
CitizenM invites guests to become journalists
CitizenM invites guests to become journalists
Citizen M
:
Journalist
:
Hotels
Big Ideas
Lost Photos app digs out a picture of the past
Lost Photos app digs out a picture of the past
Lost Photos
:
App
:
Software
Big Ideas
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton
:
Yayoi Kusama
:
LVMH
Big Ideas
Fanado gives music fans quality time with idols
Fanado gives music fans quality time with idols
Fanago
:
Music
:
Fans
Big Ideas
Free People turns consumers into models
Free People turns consumers into models
Free People
:
User Curated Retail
:
Video
Big Ideas
Smithfield Case launches shopping service for men
Smithfield Case launches shopping service for men
Smithfield Case
:
Menswear
:
Clothes
Big Ideas
Chinese appetite for fashion drives ad spend
Chinese appetite for fashion drives ad spend
Hearst
:
Magazines
:
Chinese
Big Ideas
Crowd-funded console brings games back to TV
Crowd-funded console brings games back to TV
Ouya
:
Gaming
:
Tv
Markets
Mexico Social Media Report
With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico
:
Social Media
:
Facebook
Big Ideas
Spray-on battery adds new layer of technology
Spray-on battery adds new layer of technology
Rechargable
:
Battery
:
Electronics
Big Ideas
YSL launches Facebook-inspired make-up range
YSL launches Facebook-inspired make-up range
Yves Saint Laurant
:
YSL
:
Facebook F-commerce
Big Ideas
Mobile boom sees rise of m-commerce in Africa
Mobile boom sees rise of m-commerce in Africa
M-commerce
:
Mobile
:
Mimiboard
Big Ideas
Geo-fencing leads retail initiatives at Walmart
Geo-fencing leads retail initiatives at Walmart
Walmart
:
Supermarket
:
Just Nots
Big Ideas
Tween make-up brand harnesses social selling
Tween make-up brand harnesses social selling
Eyedoll Chatter
:
App
:
Personalised
Big Ideas
Saatchi & Saatchi plays the recruitment game
Saatchi & Saatchi plays the recruitment game
Israel
:
Gaming
:
Saatchi & Saatchi
Markets
Vietnam Market
As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...
Vietnam
:
Ho Chi Minh City
:
Hanoi
Big Ideas
China’s luxury children’s market grows rapidly
China’s luxury children’s market grows rapidly
China
:
Kidswear
:
Children
Big Ideas
10% of UK consumers believe laptop is vital
10% of UK consumers believe laptop is vital
Smartphone
:
Poverty Line
:
Social Class
Big Ideas
DIY cosmetics kit lets users become experts
DIY cosmetics kit lets users become experts
Cosmetics
:
Transparency
:
Crowdsourced
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